Experience

Dentsu Creative Nigeria

• Nigeria
• Advertising Services
• 1 - 100 Employee

• • Dec 2022 - Present

• • May 2022 - Dec 2022



Seven Up Bottling Company

• Nigeria
• Food and Beverage Services
• 700 & Above Employee

• Digital Marketing Lead

  • Dec 2020 - Feb 2022

  As the Digital Marketing Lead for Seven Up Bottling Company, I am tasked with driving the digital marketing affairs, initiatives and campaigns of the SBC corporate as well as some of the product brands within its portfolio. They include more established household name Nigerian brands (Pepsi, 7Up, Aquafina, Mirinda and more) as well as new and emerging brands (2Sure), that straddles the Beverage as well as Home & Personal Care categories. As the Digital Marketing Lead for Seven Up Bottling Company, I am tasked with driving the digital marketing affairs, initiatives and campaigns of the SBC corporate as well as some of the product brands within its portfolio. They include more established household name Nigerian brands (Pepsi, 7Up, Aquafina, Mirinda and more) as well as new and emerging brands (2Sure), that straddles the Beverage as well as Home & Personal Care categories.



Playhouse Communication Ltd

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Head, Digital Strategy and Innovation

  • Dec 2019 - Dec 2020

  As head of strategy and innovation at Playhouse Communication, my task revolved around leading a team of strategist and innovators to drive the digital business of the agency’s clients (MTN Nigeria and Trophy Lager Beer) covering content, technology and media. My role entailed both client facing, internal facing and knowledge hacking responsibilities such as: 1.Development of annual brand plans 2.Development of digital led campaign plans 3.Strategic interpretation of global and local thematic campaigns. 4.Strategic oversight with regards all other departments to ensure alignment and continuous optimization 5.Process optimization and asset development. 6.Team management, supervision and leadership. I led the drive to pitch for a few accounts. Some of the notable victories were Trophy Lager Beer and Softcomm. Highlights: (1)Won 2 pitches (2)Client satisfaction (3)Development of one brand asset for the Playhouse brand (Big Naija Trends Report) (4)Proactive development of a COVID19 preparedness framework for Playhouse clients. Show less



Livespot Group

• Nigeria
• Media Production
• 1 - 100 Employee

• Strategy & Innovation Lead

  • Feb 2019 - Dec 2019

  At Livespot360, I had the opportunity to translate fully from a communication and channel focused strategist to a 360 solutions driven strategist, hence bringing me closer to my ultimate goal of becoming a renowned pop culture strategist. I was saddled with the responsibility of working across the Livespot360 group which includes experiential, digital, production, advertising and entertainment to develop insight driven solutions for clients, both internal and external. Some of the external clients I serviced include Tiger beer, Heineken, Microsoft, Access Bank, TIERS, STAR and NESTLE. Highlights: 1. Drove internal culture vibrancy. 2. Collaborated on driving specific internal brand building projects 3. Won 3 pitches 4. Client satisfaction Show less



Noah's Ark Communications

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Lead Digital Strategist

  • Nov 2017 - Feb 2019

  I was entrusted with leading a team of planners saddled with the responsibilities of delivering digital facing strategic, creative, exciting and insightful concepts/content for some of Nigeria's top brands such as Airtel, Nokia, Three Crowns, Peak Chocolate, Mr Chef amongst others. My role as lead strategist on a day to day basis transcended strategy development for clients to include playing the multi-functional role of advising on Creative Direction and Management, Strategic Planning and Management, Business Process Development, New Business Development, Account Management etc for clients and the Noah's Ark business. Highlights: The biggest achievement for me, amongst many others, was my contribution to the actualization of the dream of building the digital unit into a stand-alone business that not only met its financial target for 2018 but exceeded it, within the space of one year. Show less



Insight Publicis

• Nigeria
• Advertising Services
• 100 - 200 Employee

• Senior Digital Marketing Executive

  • Nov 2016 - Nov 2017

  Some the key responsibilities that I handled during this period were: Development of digital plans Digital interpretation, expression and execution of creative campaigns – global and local Campaign planning, management, tracking and reporting OTG activation leveraging for digital exploitation Development of content, creative, communication and channel strategies Market research and brand analysis Consumer survey and consumer mapping and profiling Supervision of the development and deployment of creative materials across different digital channels. Highlights: Hands-on involvement in projects from planning to execution which helped me develop an appreciation for every milestone in the creative execution process. Show less



Aqua Agency

• South Africa
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Nov 2015 - Oct 2016

  Some the key responsibilities that I handled during this period were: Business and trend analysis Market research and brand analysis Consumer survey and consumer mapping and profiling Development of brand strategy proposals and deployment plan Development of content, creative, communication and channel strategies Provision of strategic guidance to the creative department. Key Brands: MTN Some the key responsibilities that I handled during this period were: Business and trend analysis Market research and brand analysis Consumer survey and consumer mapping and profiling Development of brand strategy proposals and deployment plan Development of content, creative, communication and channel strategies Provision of strategic guidance to the creative department. Key Brands: MTN



Interactive CT

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Digital Strategist

  • Oct 2014 - Oct 2015

  Some the key responsibilities that I handled during this period were: Strategy development (Digital and conversation Strategies) Market research and brand analysis Development of content, creative, communication and channel strategies Community management. Provision of strategic guidance to the creative department. Key Brands: Heritage Bank Alomo Bitters Dark & Lovely Some the key responsibilities that I handled during this period were: Strategy development (Digital and conversation Strategies) Market research and brand analysis Development of content, creative, communication and channel strategies Community management. Provision of strategic guidance to the creative department. Key Brands: Heritage Bank Alomo Bitters Dark & Lovely



SwiftThink Limited

• Ikeja, Lagos, Nigeria.

• Creative, Content and Brand Strategist

  • Feb 2013 - Sep 2014

  Some the key responsibilities that I handled during this period were: Concept and content development Brand analysis, market analysis, target profiling and storytelling Strategy development (Brand, Communication and Event) Project and event management. Development of marketing and media communication strategies as well as the development of marketing and brand communication materials. Website and social media management Some the key responsibilities that I handled during this period were: Concept and content development Brand analysis, market analysis, target profiling and storytelling Strategy development (Brand, Communication and Event) Project and event management. Development of marketing and media communication strategies as well as the development of marketing and brand communication materials. Website and social media management



Damaris Mode Coolture

• Ikeja, Lagos

• Business Development Executive

  • Nov 2012 - Jan 2013

  Brand and Business Development Sales and Maarketing Brand and Business Development Sales and Maarketing



Aviva Digital, a subsidiary of Innovate Digital Group

• Lagos, Nigeria

• Brand Strategist

  • Jun 2012 - Oct 2012

  Development of brand communication strategies Development of marketing and media communication strategies Development of comprehensive online / digital solutions for clients Development of brand communication strategies Development of marketing and media communication strategies Development of comprehensive online / digital solutions for clients



Headstart Consulting

• Nigeria
• Business Consulting and Services
• 1 - 100 Employee

• Trainee Brand and Business Strategist

  • Apr 2011 - Apr 2012

  Developed holistic brand communication strategies for clients. This included in-depth brand analysis, market analysis, target profiling and storytelling. Other strategies that I actively contributed to developing include brand and business launch strategies for clients; online brand strategies which included website content direction and social media strategies. Developed holistic brand communication strategies for clients. This included in-depth brand analysis, market analysis, target profiling and storytelling. Other strategies that I actively contributed to developing include brand and business launch strategies for clients; online brand strategies which included website content direction and social media strategies.