Experience

Serafin

• Brazil
• Financial Services
• 1 - 100 Employee

• Planejadora financeira

  • May 2022 - Present



GFAI Planejamento Financeiro

• Brazil
• Financial Services
• 1 - 100 Employee

• Planejadora Financeira Pessoal

  • Oct 2021 - Jun 2022



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Head of Product - Marketing

  • Feb 2018 - Jan 2020

  Responsible for the Product Portfolio Strategy, consumer-centric and taking advantage of every step in the production chain, for competitive advantage in a highly restricted legal scenario. Led a team of 8 employees.Developed the “Love Our Products” program to raise awareness for a new culture focused on the sensorial experience, for strategic leadership and sales force training.Led the Upgrade of the entire Product Portfolio with an investment of £ 18 million and achievement of superiority over the competition – proven by a consumer survey.Defined the long-term Product Strategy, seeking differentiation and market leadership in an extreme regulatory environment. Show less

• Global Product Manager

  • Feb 2013 - Feb 2018

  Responsible for the Global Product Strategy, as well as for defining the Product Pipeline Innovation and the Global Coordination of markets.Created the “Ideal Product”, defining the Global Strategy and Innovation Pipeline to elevate the brands’ sensorial experience for consumers.Acted as Global Markets Coordinator, sharing knowledge and best practices for quality upgrade, cost reduction and brand performance improvement in several countries in all continents.

• Product Portfolio and Information Manager

  • Jun 2010 - Feb 2013

  Led the creation of a project portfolio management program for product development and allocation and prioritization of resources.Created the Communication and Knowledge Management Area.

• Senior Product Developer - PC Europe

  • Jun 2008 - Jun 2010

  Responsible for the development, maintenance and quality of products in European factories (Germany, Switzerland and Poland).Member of the Leadership Acceleration team; created and implemented the “Body & Soul” program, focused on promoting the Culture of Innovation in the department.

• Product Developer - Souza Cruz

  • Jan 2002 - Jun 2008

  Responsible for product development in the Region (Kent, Lucky Strike).Co-responsible for the creation and implementation of the Global Process for managing Innovation projects.Created and managed the Best Hours Innovation Program, focused on fostering creativity and integrating newcomers during the Regionalization Process.

• Process Technology Manager

  • Jan 1998 - Dec 2001

  Responsible for the development of new products from local brands (Derby, Hollywood, Free), as well as for Competitor Intelligence.

• Production Shift Manager

  • Jan 1997 - Dec 1997

  Responsible for analyzing new technologies and defining parameters to optimize the industrial production process.

• Management Trainee

  • Jan 1996 - Dec 1996

  Joined the company through the National Training Program for Trainees, involving job rotation in different departments of the company.



Renner Sayerlack S.A.

• Brazil
• Chemical Manufacturing
• 200 - 300 Employee

• Engineering Intern

  • Sep 1995 - Dec 1995



Itautec

• Brazil
• Information Technology & Services
• 700 & Above Employee

• Engineering Intern

  • Apr 1994 - Sep 1995