Experience

AbeBooks, an Amazon company

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Marketing Professional (SEO/SEM/Social/Affiliates)

  • Aug 2018 - Present

  Develops multi channel annual marketing plans that deliver on business objectives by mentoring a team accountable for a Million dollar monthly marketing budget Driven 2x growth through user acquisition strategies. Improved LtV/CAC by increasing retention and ROI. Excellent business communication skills and a proven top resource in my company for last two years in a row. Develops multi channel annual marketing plans that deliver on business objectives by mentoring a team accountable for a Million dollar monthly marketing budget Driven 2x growth through user acquisition strategies. Improved LtV/CAC by increasing retention and ROI. Excellent business communication skills and a proven top resource in my company for last two years in a row.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Email Marketing

  • Dec 2017 - Aug 2018

  As a part of global B2B seller email team, my job is to increase the revenue of Amazon's advertising business by using email marketing channel. key activities involved identifying key actions that result in higher advertising spend by sellers and developing email campaigns to improve seller success through advertising.Adopted best in class email marketing practices and drip campaigns/automations to deliver goals.

• Content Marketing

  • Sep 2015 - Dec 2017

  Content marketing manager for men's clothing at Amazon retail. Manages on site experience to enable discover of those 'love at first sight' kind of products. Developed campaigns and marketing techniques to improved customer acquisition rate, improved sales of new arrivals and helped in the launch of top brands on the platform



DIAGEO India

• India
• Consumer Goods
• 700 & Above Employee

• Brand Manager

  • Jul 2012 - Sep 2015

  Responsible for launching Diageo's brand in international markets. Managed Brand communication, consumer research, media buying and activations. Created and executed GTM plans Responsible for launching Diageo's brand in international markets. Managed Brand communication, consumer research, media buying and activations. Created and executed GTM plans