Experience

ausper
• India
• Financial Services
• 1 - 100 Employee
• Co-Founder

  • Apr 2021 - Present


What's Your Problem

• Human Resources Services

• • Apr 2019 - Apr 2021

• • Nov 2016 - Apr 2019



Mindshare

• Arts & Crafts

• Senior Director Strategy and Invention

  • Jul 2014 - Nov 2016

  Accounts held and developed: Jaguar Land Rover, Free Basics, Castrol, Star Network, Hotstar, ISL, Byju, Diageo Portfolio, Adlabs Imagica, Housing.com, Saavn and others Roles and Responsibilities • Work on understanding consumer trends, look for new and exciting ways to communicate a brand's message to the consumer • Devise a strategy with a combination of new age and traditional mediums that delivers on the business objectives of the brand • Worked on multiple key Star Network projects: Led the strategy for launch of Hotstar.com • New business specialist. Pitched and won business of Byju Learning, SAB Tv, Saavn, Housing.com, Jaguar Land Rover Show less



Pinstorm

• India
• Advertising Services
• 1 - 100 Employee

• • Sep 2013 - Jul 2014

  Accounts held and developed: Cadbury Dairy Milk, ICICI Bank, ICICI Home Finance, NIITSingle handedly rolled out systems and processes to streamline operations on the accounts handled Led three multi touch point end-to-end campaigns for Cadburys increasing month on month billingManaging the delivery of complex digital projects, working with multi-disciplinary teams with competing priorities Active role in acquiring new businesses regionally by providing fully integrated digital solutions. Conceptualized the winning brand strategy for ICICI HFC and NIIT pitch Show less

• • Feb 2013 - Sep 2013



Contract India

• Advertising Services

• • Jan 2012 - Jan 2013

  Asian Paints Interior Portfolio• Piloted Royale portfolio planning, which led to brand ecosystem and communication road map for next five years• Played active role in account resource planning, revised revenue estimation and client fee negotiation• Part responsible for significant organic growth of the account• Led the thinking and execution of the 360 campaigns for the Royale & Royale Play season initiatives• Conceptualized & executed regional market specific campaigns for Royale & Royale Play• Launched three new ranges of Royale Play. All three have become best selling ranges in their respective years• Conceptualized & launched ‘Power Packs’ for Royale, PE, TE allowing centralization of marketing communicationWon Silver ABBY 2011- best use of digital media, for Royale Wall Takes It All Morphy Richards• Led the thinking and execution of Kerala festive season campaign• Currently working on the launch strategy of brand’s ecommerce website Show less

• • Apr 2011 - Dec 2011

• • Apr 2010 - Mar 2011


Ogilvy One Worldwide
• India
• Consumer Services
• 1 - 100 Employee
• Account Executive

  • Jun 2007 - Apr 2008