Experience

Xsolla

• United States
• Computer Games
• 400 - 500 Employee

• Business Development Manager (Payment Systems)

  • Jul 2022 - Present

  •Asian payment market expansion•Negotiate contractual terms and technical set-up principles to ensure high-performing UX with anunderstanding of local market-specific and user payments preferences•Manage contract negotiations, technical integration, and launch of the prospect providers with internal departments•Control revenue and conversion rate performance of newly launched payment channels, defineoptimization plans to ensure better performance •Asian payment market expansion•Negotiate contractual terms and technical set-up principles to ensure high-performing UX with anunderstanding of local market-specific and user payments preferences•Manage contract negotiations, technical integration, and launch of the prospect providers with internal departments•Control revenue and conversion rate performance of newly launched payment channels, defineoptimization plans to ensure better performance



Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Payment Manager, Strategy & Operations

  • Dec 2021 - Jun 2022

  •Develop strategy and tactics to drive substantive and measurable change in adoption rate, usage, penetration and scale through internal operations and product enhancements•Work with local, regional and tech teams to build and improve the core user experience for payments at Lazada•Develop new ideas, business and solutions opportunities for payment to improve user journey and create loyalty among customers•Monitor and measure launched products and provide insights feedback to product team•Clearly communicate product plans, benefits and results, as appropriate, to a spectrum of audiences, from internal partners to all stakeholders•Liaise with internal stakeholders for support to plan & execute payment programmes



Swif Fintech Sdn Bhd (formerly known as Acepayz Sdn Bhd)

• Senior Manager, Sales & Business Development

  • Mar 2020 - Nov 2021

  •Expand acceptance and execute merchant programs to drive usage at new merchant segments.•Manage and maintain relationship with existing merchants as Account Manager, including develop and execute creative sales strategies to drive usage of AcePinStore/Acepay payment gateway.•Identify, manage and coach business partners to grow acceptance base and business volume.•In charge of pre-sales activity by responding to merchant MOU, preparation of agreement and delivering technical support to customers, merchants, and partners. •Support local marketing activities/events to build Acepay brand, coordinate sales and administrative activities.



AsiaPay

• Hong Kong
• Financial Services
• 1 - 100 Employee

• Business Development Manager

  • Jan 2019 - Mar 2020

  •Expand business through new acquisitions and maintain strong link with existing partners.•Research on latest pro duct enhancement and services to identify new business opportunities and expand market penetration.•Create and accountable for all business partners’ proposals and contracts with internal and external parties.•Manage existing sales pipeline and develop new business opportunities to integrate with company payment gateway.•Assist in the coordination and implementation of marketing strategies, and delegate tasks to achieve strategic goals.•Maintaining e- pins pro duct pricing/ margin to stay competitive in the market.



Razer Inc.

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Senior Business Development Executive

  • Jun 2017 - Dec 2018

  •Handle regional direct carrier billing “DCB” account and source for new DCB channel to integrate with Razer.•Manages virtual currency “Razer Gold” and source for new channels partners to distribute the physical pins/e-pins to the market.•Pitch game/non-game publishers to integrate with Razer gateway and maintain relationship with existing merchant such as STEAM, Moonton, Garena, Gravity, Blizzard, Topps Digital, Blackhawks and etc.•Plan and oversee new marketing initiatives with game publishers through online and offline platforms.•Liaise with the finance and procurement team for stock inventory.



M-Mode Berhad

• Malaysia
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead Go To Market

  • Jul 2013 - May 2017

  •Create and develop e-business portals and applications for products and services. •Plan, develop, propose and implement value added services to all mobile carriers. •Explore ways to enhance existing products, services, and profitability. •Recommend retention strategies to Telco providers to reduce churn rate of the subscribers.•Involve in affiliate marketing to drive traffic and conversion. •Create and develop e-business portals and applications for products and services. •Plan, develop, propose and implement value added services to all mobile carriers. •Explore ways to enhance existing products, services, and profitability. •Recommend retention strategies to Telco providers to reduce churn rate of the subscribers.•Involve in affiliate marketing to drive traffic and conversion.



S&F Corporation

• United States
• Retail
• 1 - 100 Employee

• Web Marketing

  • Feb 2013 - May 2013

  •Improve SFPlanet site page traffic and page rank •Responsible planning and execution of SFPlanet web, social media and outbound marketing strategy •Monitor company online reputation, highlight and encourage positive reviews•Work on repricing item according to the 20% profit calculation •Run traffic data at the end of every month for sfplanet.com •Improve SFPlanet site page traffic and page rank •Responsible planning and execution of SFPlanet web, social media and outbound marketing strategy •Monitor company online reputation, highlight and encourage positive reviews•Work on repricing item according to the 20% profit calculation •Run traffic data at the end of every month for sfplanet.com



iNetGiant Media Group, LLC

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Strategist

  • Aug 2012 - Jan 2013

  •Data Analysis and reporting current trend•Link building, obtaining links from external web sites to our site to improve both direct referrals and search engine ranking•Knowledge of key analytics tools and the ability to set up advanced tracking/reporting mechanisms and capture key metrics•Search and communicate with potential client using digital marketing•Market research on other online sites using particular software •Data Analysis and reporting current trend•Link building, obtaining links from external web sites to our site to improve both direct referrals and search engine ranking•Knowledge of key analytics tools and the ability to set up advanced tracking/reporting mechanisms and capture key metrics•Search and communicate with potential client using digital marketing•Market research on other online sites using particular software



Logan Business Concepts, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Team leader

  • Jul 2012 - Aug 2012

  •Promoted from Entry Level to Team Leader in a week.•Build relationships with prospective clients.•Design and deliver presentation highlighting Verizon product and services to customers.•Enhance presentation skills, territory management, public speaking skills, marketing skills, overturn objections and prepare contracts. •Promoted from Entry Level to Team Leader in a week.•Build relationships with prospective clients.•Design and deliver presentation highlighting Verizon product and services to customers.•Enhance presentation skills, territory management, public speaking skills, marketing skills, overturn objections and prepare contracts.



Upper Iowa University

• United States
• Higher Education
• 300 - 400 Employee

• Work Study

  • Jan 2012 - May 2012

  •Performed general office duties, keying in computer data entry, record keeping, filing, scanning and keep in contact with alumni.

• Marketing Intern

  • Oct 2011 - Dec 2011

  •Increased the communication between the UIU Advancement and Alumni Office and UIU alumni in Hong Kong and Malaysia. Assisted in building relationships between the University and international alumni.•Validated alumni contact information (specifically email addresses) for international alumni through individual communication and establish best practices for UIU.•Gained real life working experience in marketing position. (Creating name card for board of director and writing letters inviting alumni to attend Hong Kong alumni event) (The event was a success with large number of participants).