Experience

DEN - Digital Engagement Network

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Head of Strategy

  • Aug 2022 - Present

  Collaborated with the creative team to produce high-quality content for clients, resulting in a 90% client satisfaction rating and a 40% increase in referral business. Developed a comprehensive content strategy to increase client engagement and reach, resulting in a 35% increase in website traffic and a 25% increase in social media followers. Implemented influencer marketing campaigns for clients, resulting in an average engagement rate of 4% which is industry best. Collaborated with the creative team to produce high-quality content for clients, resulting in a 90% client satisfaction rating and a 40% increase in referral business. Developed a comprehensive content strategy to increase client engagement and reach, resulting in a 35% increase in website traffic and a 25% increase in social media followers. Implemented influencer marketing campaigns for clients, resulting in an average engagement rate of 4% which is industry best.



Bykea

• Pakistan
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Manager

  • Feb 2022 - Jul 2022



Adcom Leo Burnett

• Pakistan
• Advertising Services
• 100 - 200 Employee

• • Jul 2021 - Feb 2022

  Revamped digital marketing strategy with a focus on data-driven decision making, resulting in generating sales for our esteemed clientsManage ideation and execution of the campaign from end-to-end. Collaborated with cross-functional teams to develop and implement targeted campaigns based on customer behavior data, resulting in the highest engagement rate for our client and their campaignsImplemented conversion tracking and analysis tools to optimize ad spend across platforms, leading to a 25% decrease in cost per acquisition Reviewing the campaign performance in real time to minimize the risk of over spending on low performing asset. Show less

• • May 2019 - Jul 2021



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• • Jul 2018 - Apr 2019

  -Identifying unmet needs, goals, opportunities and challenges for various brands in a beauty category as well as working on digital strategies of a corporate bank and a few FMCG brands.-Create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy-Perform detailed desktop research into our clients, their category, and competitors across multiple markets.-De-construct competitive best practices in digital marketing and create benchmarks.-Work closely with the various specialists involved with the implementation and management of our digital strategies.-Identify opportunities for clients to use digital technology to enhance their overall marketing mix: product, price, place, or promotion. Show less

• • Jul 2016 - Jun 2018

  - Creating a portfolio of client accounts and monitoring the ongoing activities related to them.- Responsible for the development of a decentralized activity planning process and ensuring its adoption across the businesses and ensuring that the strategic process is timely, focused, and value adding to my client's business.- Managing, reviewing progress and delivering the client’s advertisement projects.- Conducting meetings with the clients as well as informing them about the current work status of their projects.- Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.- Monitoring work performance of colleagues and setting goals and targets as well as recruiting and training new account executives. Show less

• • Jan 2015 - Jun 2016

  -Responsible for making strategies and managing the online presence of a leading beauty brand.-Responsible for managing the Digital Media of a leading beauty brand.-Driving sales through intelligent social media marketing with the help of PR-Effective use of E-commerce for driving sales



Creative Chaos

• United States
• Software Development
• 100 - 200 Employee

• Content Writer

  • Feb 2013 - Jan 2015



copywriter

• Freelance

  • Sep 2012 - Feb 2013



Synergy Group

• Pakistan
• Advertising Services
• 100 - 200 Employee

• Intern

  • Jul 2012 - Oct 2012