Experience

Mixbook

• United States
• Software Development
• 1 - 100 Employee

• Art Director

  • Jul 2022 - Present

• Senior Brand Designer

  • Sep 2020 - Sep 2022



The RealReal

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Advertising Designer

  • Dec 2019 - Apr 2020

  Digital designer, helping drive company growth through innovative visual communication strategies integrated across Marketing, Brand, Copywriters, and Editorial teams. - Created website landing pages and homepage assets for Marketing on The RealReal.com - Designed engaging email content based on new campaigns, open rates, and overall performance - Collaborated with Sale’s Marketing to build effective direct response banner ads - Developed interactive social media campaign assets for Instagram, Facebook, Twitter and other media channels - Produced digital collateral for Sales Associates to post on social media, emails, and customizable ads - Designed updated shipping and unboxing packaging with new sustainability messaging - Refreshed RealStyle.com with new editorials and campaign launch assets Show less



Ghirardelli Chocolate Company

• United States
• Manufacturing
• 500 - 600 Employee

• Graphic & Product Designer

  • Jul 2015 - Nov 2019

  Brand Division: - Lead designer for website images, home page content and digital promotional campaign ads. - Responsible for email marketing design with over 400,000+ subscribers for eCommerce, wholesale marketing division, and cross brand partnerships. - Accelerated email metrics by partnering with eCommerce and Brand Marketing teams to elevate design and content of email campaigns. - Collaborated with Marketing, B2B, eCommerce, and Product Development teams to develop design concepts for digital and print campaigns. - Ideation to production of banner ads, Instagram images, Instagram stories and Facebook campaign content. - Design Lead on all physical package designs for Ghirardelli eCommerce and Flagship Stores - Led multiple print and digital projects from design concept to production leveraging expert analysis and market trends. - Managed direction of professional photo shoots as well as in-house artwork production and photo retouching; photo content was directly utilized in multiple digital campaigns. - Developed concepts for instore traffic driving experiences and innovations. Show less



Freelance - Graphic Design

• Graphic Design

• Brand Designer

  • Jan 2015 - 2018

  - Developed logos, promotional assets and overall brand identities for clients. - Created entire campaigns from invitations, ads, pop up banners, billboards, digital ads, social media content, panel backdrops, column and other environment designs. For Technet events at Democratic / Republican Convention in Pennsylvania and Ohio, SXSW, politicians and tech company forums in BOS, LA, SF and SD. - Sponsorship, pitch and marketing decks for events. - Developed logos, promotional assets and overall brand identities for clients. - Created entire campaigns from invitations, ads, pop up banners, billboards, digital ads, social media content, panel backdrops, column and other environment designs. For Technet events at Democratic / Republican Convention in Pennsylvania and Ohio, SXSW, politicians and tech company forums in BOS, LA, SF and SD. - Sponsorship, pitch and marketing decks for events.



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Event and Animation Designer

  • Feb 2014 - Nov 2014

  Managed the image and prestige of one of the most recognized brands in fashion by managing in-store fragrance and beauty sales events, product launches and product campaigns throughout the New York City market. - Responsible for project planning, managing project budgets, conceptualization, SketchUp renderings, production and vendor management - Oversaw production of displays, visual distortion structures, and counter takeovers to ensure final product campaigns were accurately presented to the target market - Conducted walkthroughs directly with New York City flagship Creative Directors to detail visual week design briefs. -Flagship stores included Bergdorf Goodman, Bloomingdale’s, Macy’s and Saks Fifth Avenue Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Ralph Lauren Fragrance Global Creative, In-House Designer- Vendor

  • May 2010 - Jan 2014

  Collaborated with AVP of creative and marketing team to develop concept and brand identity for global launches -Major launches include Big Pony for Men & Women, Polo Red and Midnight Romance -Created in-store merchandising - components such as: tester units, in-shelf glorifiers, case lines, animation design concepts for window, aisle and other designated spaces for visual weeks at launch -Designed promotional and sampling materials such as: billboards, posters, VOC’s, blotter cards, scent seal handouts, GWP’s, banner ads, take overs and other digital promotional ideas Show less