Experience

Hopeful Monsters

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Business Director

  • Aug 2023 - Present



Knight's Honey

• Sydney

• Honey Bee General

  • Dec 2020 - Present

  Leading an army of 10,000 honey bees to create the world's best tasting raw honey... Leading an army of 10,000 honey bees to create the world's best tasting raw honey...



Activision Blizzard

• United States
• Entertainment Providers
• 700 & Above Employee

• DE&I Indigenous Network, APAC Lead

  • Jun 2022 - Jul 2023

  Serve as the official APAC representative for Activision Blizzard's global Indigenous Network employee resource group. Lead the creation of APAC’s Indigenous Network business plan and delegate responsibilities amongst the regional team. Ensure APAC Indigenous Network projects are aligned with Activision Blizzard's overarching DE&I vision and goals. Preside at global ERG leadership team meetings and keep the regional leadership team informed of progress with ongoing initiatives.

• Senior Communications Manager, Southeast Asia & India, Activision Blizzard

  • Jul 2019 - Jul 2023

  • Leading communications for some of the world’s biggest entertainment franchises, including Call of Duty and World of Warcraft, in the company's biggest growth markets• Led a world-first alcoholic beverage partnership for Black Ops III with Black Hops Brewing, which became the top-selling game in Call of Duty franchise history• Led a world-first platform partnership for Advanced Warfare with YouTube Gaming, delivering an experiential event for APAC influencers at their Tokyo Space, generating 1M+ content views• Led a partnership for Call of Duty with MMA apparel brand, Engage and their Fight Team ambassador, UFC world champion Israel Adesanya, generating 5M+ content views and 500k social engagements• Led the Japan PR campaign for the launch of Destiny, focused on developing a new influencer programme to drive new player acquisition. Destiny became the top selling game at launch in Japan and the best-selling new video game IP of all time globally• Partnering with a cross functional team, including franchise brand management, insights & analytics, digital media marketing, and social & community, to develop integrated campaigns that support achieving commercial objectives• Localizing global narratives and go-to-market campaigns, and developing and integrating culturized activations that engage with local players across a diverse region• Managing 2 direct reports and leading their professional development• Managing an external agency that support pan-regional campaigns, and a multi-million dollar campaign budget• Managing studio executive interviews, media and influencers at international events to drive earned content• Lead role on the internal Diversity, Equity & Inclusion employee network for the APAC region• 1 of 60 (globally) 'Way2Play Heroes', an employee network dedicated to organically growing ethics everywhere we do business• July 2019 - Jan 2020 my remit included Japan and Korea, which then shifted due to an internal re-org Show less

• DE&I Asian & Pacific Islanders Network, APAC Lead

  • Nov 2021 - Jun 2022

  Served as the official APAC representative for Activision Blizzard's global Asian & Pacific Islanders Network employee resource group. Led the creation of APAC’s Asian & Pacific Islanders Network business plan and delegated responsibilities amongst the regional team. Ensured APAC Asian & Pacific Islanders Network projects were aligned with Activision Blizzard's overarching DE&I vision and goals. Presided at global ERG leadership team meetings and kept the regional leadership team informed of progress with ongoing initiatives. Show less



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Director

  • Jan 2018 - May 2019

  • Led the Hyundai Motor Company (corp comms), Gen.G Esports, Flitto and Forte communications for KR/Global • Led the development of Hyundai's first global PR toolkit to drive consistent communications practices and outcomes between Korea, America and Europe • Led a dedicated gaming sector team of 3, generating new business worth $500,000 USD within 12 months • Developed a localized company website and a Meta Workplace • Led the Hyundai Motor Company (corp comms), Gen.G Esports, Flitto and Forte communications for KR/Global • Led the development of Hyundai's first global PR toolkit to drive consistent communications practices and outcomes between Korea, America and Europe • Led a dedicated gaming sector team of 3, generating new business worth $500,000 USD within 12 months • Developed a localized company website and a Meta Workplace



Activision

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior PR Manager, Asia Pacific, Activision Publishing Inc.

  • Aug 2014 - Dec 2017

  • Leading communications strategy for some of the world’s biggest entertainment franchises in the company's biggest growth markets • Managing extensive influencer marketing programs • Managing regional and international events • Partnering with multiple functions, senior stakeholders and external partners to support business, marketing and communication goals • Leading communications strategy for some of the world’s biggest entertainment franchises in the company's biggest growth markets • Managing extensive influencer marketing programs • Managing regional and international events • Partnering with multiple functions, senior stakeholders and external partners to support business, marketing and communication goals



Ogilvy PR Australia

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • May 2011 - Aug 2014

  • Led the account team for Activision and held senior roles on the Microsoft, 20th Century Fox, LG, Cricket Australia, Mattel, IHG and UBank accounts • Seconded from Pulse to provide maternity cover for the Senior PR Manager, APAC • Won an MCV Pacific 'PR Campaign of the Year' award for Call of Duty: Black Ops II • Led the PR campaign for the launch of Skylanders, which became the best-selling kids' franchise worldwide • Led the account team for Activision and held senior roles on the Microsoft, 20th Century Fox, LG, Cricket Australia, Mattel, IHG and UBank accounts • Seconded from Pulse to provide maternity cover for the Senior PR Manager, APAC • Won an MCV Pacific 'PR Campaign of the Year' award for Call of Duty: Black Ops II • Led the PR campaign for the launch of Skylanders, which became the best-selling kids' franchise worldwide



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Freelance Contractor

  • Mar 2011 - May 2011

  • Provided AM level support for Barangaroo development, Westpac, Heineken, Sunsilk, Coca Cola and Mossman Gorge • Provided AM level support for Barangaroo development, Westpac, Heineken, Sunsilk, Coca Cola and Mossman Gorge



Nine

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Freelance Contractor

  • Nov 2010 - Mar 2011

  • Assisted with the planning and execution of NineMSN's Fast Forward Five digital marketing summit, attended by 500+ industry experts • Assisted with the planning and execution of NineMSN's Fast Forward Five digital marketing summit, attended by 500+ industry experts



Hausmann

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Contractor

  • Oct 2010 - Nov 2010

  • Provided AM level support for Sony Home Entertainment and Sony Computer Entertainment • Provided AM level support for Sony Home Entertainment and Sony Computer Entertainment



Senioragency Australia

• Advertising Services
• 1 - 100 Employee

• Freelance Contractor

  • May 2010 - Oct 2010

  • Provided AM level PR support for Australia Post and Invocare • Provided AM level PR support for Australia Post and Invocare



Romley Davies Publicity

• London, United Kingdom

• Senior Publicist

  • Jul 2008 - Oct 2009

  • Supported PR campaigns for Universal Pictures, Warner Bros and 20th Century Fox film launches • Managed celebrity red carpet arrivals and post-award media interviews at prestigious film and television industry award ceremonies, including The National Movie Awards, Empire Awards, National Television Awards, The Children’s BAFTAs and The MOJO Honours List • Supported PR campaigns for Universal Pictures, Warner Bros and 20th Century Fox film launches • Managed celebrity red carpet arrivals and post-award media interviews at prestigious film and television industry award ceremonies, including The National Movie Awards, Empire Awards, National Television Awards, The Children’s BAFTAs and The MOJO Honours List



Ocean Media and Public Relations Ltd

• London, United Kingdom

• Senior Account Executive

  • Oct 2006 - Jul 2008

  • Similar role and client roster to Romley Davies Publicity but operated at a slightly more junior level • Similar role and client roster to Romley Davies Publicity but operated at a slightly more junior level



Tony Denton Promotions Limited

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• PA/ Office Assistant

  • Oct 2005 - Oct 2006

  • Managed contract exchanges for national live music tours of popular 70's, 80's and 90's music artists, including The Osmonds, Belinda Carlisle, Grace Jones, and Kim Wilde • Managed contract exchanges for national live music tours of popular 70's, 80's and 90's music artists, including The Osmonds, Belinda Carlisle, Grace Jones, and Kim Wilde