Experience

Trufi Association e.V.

• Germany
• Non-profit Organizations
• 1 - 100 Employee

• Communications Director

  • Sep 2021 - Present

  Developed and executed comprehensive communication strategies to elevate brand visibility. Managed media relations and engaged with journalists to promote OpenStreetMap-driven solutions. Led a global communications team, resulting in effective strategies for sustainable mobility initiatives. Utilized advanced written and verbal communication skills for compelling content creation. Crafted external content for blog posts, success stories, and case studies, optimized for SEO and social sharing impact. Designed and authored "The Trufi Way," empowering trainees in sustainable transport mapping. Restructured and enhanced the Trufi website with captivating content and visuals. Collaborated on streamlined volunteer recruitment, resulting in increased retention rates. Expanded Trufi's mission to transform urban mobility through open-source apps and data solutions. Crafted compelling messaging for Trufi pitches and engaging presentations. Conducted pre-release user acceptance testing (UAT) and provided valuable feedback for applications. Implemented multilingual subtitles for videos, expanding the content's reach. Executed voiceover narration and improved audio quality for impactful videos. Created visually compelling materials for conferences and presentations. Established internal communications protocols for efficient information flow. Authored and refined press releases tailored for regional and international media. Supervised documentation of Trufi projects by a professional photographer. Contributed to grant and funding proposals for Trufi projects. Proactively tracked social media channels and emerging trends for engagement. Developed a brand-new newsletter to inform stakeholders about Trufi's updates and initiatives. Coordinated production of engaging videos with volunteer experts. Co-authored academic research publication on digital civic engagement and open data. Show less



E4G LLC

• President

  • 2019 - Present

  Repurposing digital marketing intelligence for progressive, social, and environmental enterprises. Using the power of Internet Marketing tools and techniques to good use — literally to good use; to assist with data collection and analysis for rational decision making. Non-Profit and NGO Communications: Thought Leadership Visibility, Internal Communications, Stakeholder Engagement Strategies Repurposed Social Media: Survey panels built from social media targeting. Repurposed Pay-Per-Click Campaigns: Develop and pretest messaging for target audiences before field testing. Marketing Communications: Brand Building, Reputation Management Research: Information/Monitoring, Analysis, Data Science, Strategic Advice and Advocacy Media Relations: Media Statements/Kits/Press Releases, Storytelling, Writing and Editorial Services, Media Lobbying Using the Google Keyword Planner to find more vernacular language to replace or supplement the technical jargon in public-facing content. Show less



Human Network International

• IT Services and IT Consulting
• 1 - 100 Employee

• Media and Communications

  • 2014 - 2019

  Wrote and edited all public-facing content for HNI: landing pages, blog posts, success stories, case studies, press releases, etc. Ghost-wrote content appearing on third-party publications. Optimized all web content for Search Engine Optimization (SEO). Refined and developed messaging for HNI pitches, presentations, etc. Wrote and distributed press releases announcing HNI activities, targeted to regional press and specific international beats. Collaborated with partners to produce joint press releases. Created and managed press and social media campaigns for the launch of the 3-2-1 Service in 10 countries: Cambodia, Democratic Republic of Congo, Ghana, Madagascar, Malawi, Mozambique, Niger, Nigeria, Uganda, and Zambia. Ran social media campaigns, organic and paid, for all HNI accounts. Advised partners on campaign structure and strategies. Scripted and storyboarded "explainer" videos for DataWinners and the 3-2-1 Service in English and French. Oversaw the development of the videos by external agencies. Managed the creation of branding, identity, and naming process for Viamo, a new social enterprise created by HNI and VOTO Mobile. Managed and developed internal communications for the launch of Viamo. Improved marketing metrics for DataWinners vs. competitor products. Adding an evaluation of the marketing strength of competitors, rather than simply a comparison of features. Implemented automated media metrics and monitoring for sharing, and HNI brand management on the web and social media. Edited and published a regular newsletter announcing DataWinners features and updates. Launched the 321service.org marketing website, showcasing the 3-2-1 service to prospective partners, and providing a gateway for end-users to find the web channel for individual countries. Show less



Grand Canyon Trust

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Director

  • 2013 - 2014

  Created and implemented strategies for targeted communications focused on programmatic goals and building the membership, supporters and advocates. Conceptualized and edited op-eds, magazine articles, blog posts, social media posts, press releases, action alerts, Web pages, fundraising appeals, fact sheets, reports to donors, and e-newsletters published by Grand Canyon Trust. Produced targeted advocacy action alerts for decision makers from the President of the United States to BLM bureaucrats. Effectively targeted and engaged media influencers using a media relations platform. Increased responses to press releases, requests for interviews, and coverage in print, Web, and broadcast media. Managed social networking presence for Grand Canyon Trust. Created accounts on Google+ and Reddit, and increased audience of Facebook and Twitter. Edited and managed the publication of the Report to Donors, coordinating with staff, photographers, and the graphic designer to produce a beautiful glossy 26-page book. Developed and implemented protocols and templates for blog posts, social media, press releases, action alerts, Web pages, and e-newsletters. Mentored staff to improve their writing skills for Grand Canyon Trust publications, and to adjust their written voices for multiple audiences and constituencies. Guided consultants to rebrand and develop new messaging for Kane and Two Mile Ranches, emphasizing science, policy, and collaboration rather than a focus on grazing reduction. Led a strategic engagement process with all staff and consultants; developed stakeholder personas, CRM recommendations, and program-specific strategic goals. Implemented Search Engine Optimization tools for Grand Canyon Trust websites and blogs. Show less



Wandertec Corporation

• Flagstaff, Arizona and Tucson, Arizona

• Internet Marketing and Communications

  • 2010 - 2014

  Wrote content and commentary for multiple cycling blogs, including "Commute by Bike", Utility Cycling, and Bike Trailer Blog. More than 500 articles and posts so far. Researched trends in stakeholder interests and behavior using Web and newsletter analytics, affiliate purchase data, AdWords, and banner clickthrough data (to name only a few). Filmed, edited, and published Internet videos for Bike Shop Hub and Commute by Bike. Grew the number of Bike Shop Hub Facebook likes by 900% within one year. Doubled the Web traffic and audience of "Commute by Bike" within a year of becoming the editor and principal writer (to more than 240,000 pageviews and 86,000 visitors per month). Wrote and published a monthly newsletter promoting cycling accessories, and bike advocacy. Recruited new content contributors with engaging voices and topics. These contributors were responsible for some of the most popular content in the site's history. Developed and managed a Kickstarter project for an innovative bike cargo trailer. Created all content, images, scripting and video for the project. Managed communication with backers and media. Wrote hundreds of original product descriptions for cycling accessories sold online. Researched product specifications and features, and often prepared product images for publication. Managed thousands of products in a user-friendly taxonomy within OS Commerce. Wrote engaging category descriptions for brands as well as "Shop by Category" pages. Started the @Commute_by_Bike Twitter account from scratch, and grew to more than 1800 organic users in less than two years. Represented Bike Shop Hub and Commute by Bike at Interbike (industry trade show), National Bike Summit (advocacy conference), and in media interviews. Collaborated with software developer to create multiple new features for an e-commerce platform (a highly-modified version of OS Commerce. Improved front-end user experience, administration tools. Show less



TedJohnson.us

• Strategic Technology Consultant

  • 2004 - 2010

  Helping organizations make smart technology decisions: Internet Strategy, Web Site Design & Strategy, Technology Planning, Program Management & Evaluation. Provided insight and experience to make choices with confidence. Technology is seen as a strategic investment; the investment is returned in how it positively impacts an organization's operations and programs — its mission. Technology Strategy, Planning, Budgeting, and Funding for Technology, Honest Broker: Selecting a Vendor for Technology Projects, Managing Technology Projects. Conducted E-Learning with 12 clients for software training, documentation, and for implementing agency programs. Facilitated live screencasts, developed online libraries of training documents, and archived video files of Webinars for Web viewing. Developed workflows and information architecture for six clients, enabling them to improve customer service to their stakeholders via Web, e-mail, and telephone. Show less



NPower Greater DC Region

• IT Services and IT Consulting
• 1 - 100 Employee

• Strategic Technologist

  • 2001 - 2004

  Provided strategic advice, project management, and hands-on assistance to more than 30 small, mid-sized, and large nonprofits. The services were similar to that of a CIO; implement technology that serves the mission of the organizations. Provided strategic advice, project management, and hands-on assistance to more than 30 small, mid-sized, and large nonprofits. The services were similar to that of a CIO; implement technology that serves the mission of the organizations.



PEOPLink

• Kensington, MD

• Chief of Web Operations

  • 1997 - 2001

  Intensively involved in most aspects of this innovative e-commerce organization that markets products made by grassroots artisans in developing countries. Principal responsibilities include: Web Operations, Web Design, Management, Marketing, Training, and Database Development. Intensively involved in most aspects of this innovative e-commerce organization that markets products made by grassroots artisans in developing countries. Principal responsibilities include: Web Operations, Web Design, Management, Marketing, Training, and Database Development.



Motorola Mobility (a Lenovo Company)

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Information Management Specialist (Database Developer)

  • 1994 - 1996

  Developed databases to support logistics for the Motorola's Satellite Communications Group launch team, and to document the development of the satellite-to-rocket interfaces for American, Chinese, and Russian launch vehicles. These databases became the model used by The State Department in developing standards now required of the entire commercial satellite launch industry. Developed databases to support logistics for the Motorola's Satellite Communications Group launch team, and to document the development of the satellite-to-rocket interfaces for American, Chinese, and Russian launch vehicles. These databases became the model used by The State Department in developing standards now required of the entire commercial satellite launch industry.



Peace Corps

• United States
• International Affairs
• 700 & Above Employee

• Cooperative Technical Advisor

  • 1991 - 1994

  Implemented Coffee Cooperative Restructuring component of USAID market sector liberalization project (PRAMS I). Developed and coordinated manager training and farmer extension. Implemented Coffee Cooperative Restructuring component of USAID market sector liberalization project (PRAMS I). Developed and coordinated manager training and farmer extension.