Experience

First Retail Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Consultant

  • Aug 2010 - Present

  First Retail provides revolutionary technology to power eCommerce in the age of the semantic web. First Retail builds international, billion dollar eCommerce solutions that people love to use, buy from often and continuously deliver ever deepening value above and beyond the dollars spent. Our team is brought in to handle complex challenges for small and large companies.



Maclaren Services

• United Kingdom

• Consultant - Director of Online Marketing

  • Feb 2012 - Jul 2013

  Norwalk, CT Built from the ground up Maclaren’s online marketing and social media infrastructure. This included strategies, team and campaigns to support and fuel its global eCommerce business and digital brand visibility.



Walmart.com

• Brazil
• Technology, Information and Internet
• 500 - 600 Employee

• Search Marketing Product Manager

  • Sep 2010 - Dec 2011

  Brisbane, CA Product development to increasing site visibility across the major search portals using SEO/SEM best practices and leveraging new opportunities.



iSynergy

• United States
• Advertising Services
• 1 - 100 Employee

• Online Marketing Manager

  • Feb 2005 - Sep 2010

  Successfully managed clients’ online advertising strategies, planning, delivery, budget and analysis across multiple online channels including search engines, Ad banner networks, social media and other viral marketing touch points. Helped clients including various online retailers increase revenue month-over-month. Developed Search Engine Marketing and Optimization (SEM/SEO) techniques to increase client revenue and built online equity with proper white hat SEO strategies. Managed… Show more Successfully managed clients’ online advertising strategies, planning, delivery, budget and analysis across multiple online channels including search engines, Ad banner networks, social media and other viral marketing touch points. Helped clients including various online retailers increase revenue month-over-month. Developed Search Engine Marketing and Optimization (SEM/SEO) techniques to increase client revenue and built online equity with proper white hat SEO strategies. Managed clients’ day-to-day SEM/SEO activities and proactively analyzed campaign reporting, web metrics and revenue performance to identify opportunities and optimize campaign strategies. Managed Pay Per Click (PPC) advertising campaigns, campaign set-up, Ad creation and bid optimization across Google, Yahoo and Bing. Show less



Symbol Technologies

• Product Manager - Payment Systems Business Unit

  • Sep 2001 - Jan 2004

  Executed strategic business case, and product managed a new web based payment transaction retrieval system. Project managed the deployment and integration of front-end hardware and back-end payment transaction retrieval system for Federated Department Stores, Virgin Megastore and American Express. Led cross-functional team of engineers, designers and partners from requirements planning to complete product development, testing, release and deployment (pilot: Federated Department… Show more Executed strategic business case, and product managed a new web based payment transaction retrieval system. Project managed the deployment and integration of front-end hardware and back-end payment transaction retrieval system for Federated Department Stores, Virgin Megastore and American Express. Led cross-functional team of engineers, designers and partners from requirements planning to complete product development, testing, release and deployment (pilot: Federated Department Stores). Extensive industry knowledge of credit/debit payment platforms, chargeback process and payment transaction process for tier 1 & 2 retailers. Managed ongoing product releases cycles, support, sales, marketing initiatives and training.

• Product Specialist - Payment Systems Business Unit

  • Apr 2000 - Sep 2001

  Supported entire Product Management division across products and back-end software and services. Lead multiple product development projects, planned product business cases, technical requirements, sales training and support, ongoing product research and development activities.


SRI - Federal Credit Union
• United States
• Banking
• 1 - 100 Employee
• Marketing Specialist

  • 1998 - 2000