Experience

Bertrand's Music Enterprises

• United States
• Retail
• 1 - 100 Employee

• Sales Manager

  • Jun 2016 - Jul 2019

  Southern California Retail School Service Music Dealer/Sales Manager • Developed prospectus materials to develop new accounts • Led monthly road rep sales calls • Participated and let outside marketing and sales events including rental special events Contributions and Recognition I increased growth in sales profits in the business year 2018-2019 3164% and increased rental income for the same period by 297%.



BAC Musical Instruments

• National Sales Manager

  • Oct 2015 - Apr 2016

  BAC is the maker and distributor of musical instruments featuring the Artist, Apprentice, Custom and Signature Series. BAC is also the exclusive distributor for System Blue: instruments for the marching arts.



Suite Musical Instruments

• Founder/Director

  • Jul 2010 - Oct 2015

  Management & Leadership + Start-up company founder of a wholesale musical instrument business + Created and implemented business and marketing plans, starting from a complete blank slate + Developed strategic plans with overseas suppliers and teamed with experts in developing product line + Developed and lead internal support staff: product quality control, set-up and accounting. + Became a recognized industry competitor within one year after starting Sales & Marketing… Show more Management & Leadership + Start-up company founder of a wholesale musical instrument business + Created and implemented business and marketing plans, starting from a complete blank slate + Developed strategic plans with overseas suppliers and teamed with experts in developing product line + Developed and lead internal support staff: product quality control, set-up and accounting. + Became a recognized industry competitor within one year after starting Sales & Marketing Management + Recruited, hired and directed domestic independent sales team + Developed all key marketing materials and website + Sold over $100K sales in first year of business Show less



Conn-Selmer, Inc

• Director of Marketing

  • Jun 2009 - Jul 2010

  Marketing Management + Responsible for all departmental marketing activities, including product management of over 11,000 skus, pricing strategies, promotions and campaigns + Eliminated over 5% of unprofitable skus through product reconciliation processes + Streamlined product catalog for enhanced recognition of core products which also reduced printing costs + Increased web presence of catalog and literature for efficient navigation and printed material savings + Spearheaded… Show more Marketing Management + Responsible for all departmental marketing activities, including product management of over 11,000 skus, pricing strategies, promotions and campaigns + Eliminated over 5% of unprofitable skus through product reconciliation processes + Streamlined product catalog for enhanced recognition of core products which also reduced printing costs + Increased web presence of catalog and literature for efficient navigation and printed material savings + Spearheaded company CD project for eliminating printed material at vertical shows + Teamed with I.T. Department to create better efficiencies with sales and financial reporting Product Development + Re-outsourced several key products for better delivery and quality which lead to an immediate sales increase + Key liaison with engineering staff and customers in developing new products + Re-aligned products to maximize new corporate branding strategies Inventory Management + Teamed with inventory staff to develop systems to reduce inventory levels and create better visibility in eliminating discontinued and obsolete products Show less



Yamaha Corporation of America

• Marketing Manager

  • Jun 2003 - Feb 2009

  Accessories – Band & Orchestral Division Marketing Management + Responsible for all departmental marketing activities, including product management of over 3500 skus, pricing strategies, promotions and campaigns + Created and executed long-term and annual marketing plans + Developed and executed effective fiscal year departmental budget plans + Lead and contributed to departmental and divisional endeavors + Created and led strong sales programs that resulted in an… Show more Accessories – Band & Orchestral Division Marketing Management + Responsible for all departmental marketing activities, including product management of over 3500 skus, pricing strategies, promotions and campaigns + Created and executed long-term and annual marketing plans + Developed and executed effective fiscal year departmental budget plans + Lead and contributed to departmental and divisional endeavors + Created and led strong sales programs that resulted in an unprecedented increase of sales of over 14% annually since 2007 + Consistently exceeded departmental budgeted GPM targets since 2006 + Successfully regained dominant market share of Yamaha Recorders from 2004 to 2009 Sales Management + Responsible for all domestic wholesale account sales + Increased wholesale distributor sales over 5% annually since 2006 Product and Market Development + Research, design and development of band and orchestral accessory products + Wrote and produced dealer online product training modules (YCSP) + Developed Yamaha’s first co-branded product with Carnegie Hall Inventory Management + Implementation and support of supply chain management methodologies and forecasting Show less



SKB Cases

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Product Specialist

  • Feb 1996 - Jun 2003

  Music Products Division Sales Management + Responsible for sales development & coordination for key OEM & distributor accounts Sales Training presentations + Responsible for dealer & distributor product sales training presentations in MS Powerpoint Research and Development + “Hands on” design & development and redevelopment of product line Customer Service Management + Direct interface with dealers & product end-users in resolving difficult… Show more Music Products Division Sales Management + Responsible for sales development & coordination for key OEM & distributor accounts Sales Training presentations + Responsible for dealer & distributor product sales training presentations in MS Powerpoint Research and Development + “Hands on” design & development and redevelopment of product line Customer Service Management + Direct interface with dealers & product end-users in resolving difficult issues Tradeshow coordination + Responsible for all aspects of tradeshow booth, including all logistical coordination, layout, set up & teardown Show less



PRO TEC International

• Sales Manager

  • Jan 1994 - Feb 1996

  OEM / International Manager, Product Development Customer Service Representative, Domestic & International  Sales management for all musical product manufacturer and international distributor accounts  Development and coordination of all non-domestic sales to overseas dealers and distributors  Oversight of research and development including conception, design and pricing of new products  Broadened and expanded music product accessory line almost two-fold  Increased… Show more OEM / International Manager, Product Development Customer Service Representative, Domestic & International  Sales management for all musical product manufacturer and international distributor accounts  Development and coordination of all non-domestic sales to overseas dealers and distributors  Oversight of research and development including conception, design and pricing of new products  Broadened and expanded music product accessory line almost two-fold  Increased profit margin an average of 10% on new and existing products Show less