Experience

Adlucent

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Supervisor

  • Feb 2022 - Present

  • Coach and manage career development for a team of Account Managers. • Oversee the management & account analysis of enterprise clients, totaling >$20M in monthly ad spend. • Act as point of contact for escalated client requests and inquiries. • Use knowledge of industry changes and understanding of clients' brands, structure and industry to provide actionable recommendations. Client(s): Williams Sonoma (8 brands and 20 divisions), Rockler, Leaf Group, Eco-Products, Newton… Show more • Coach and manage career development for a team of Account Managers. • Oversee the management & account analysis of enterprise clients, totaling >$20M in monthly ad spend. • Act as point of contact for escalated client requests and inquiries. • Use knowledge of industry changes and understanding of clients' brands, structure and industry to provide actionable recommendations. Client(s): Williams Sonoma (8 brands and 20 divisions), Rockler, Leaf Group, Eco-Products, Newton Baby, TABCom, Apothekary, Morris-Jenkins, Chaparral Motorsports, Felina

• Senior Account Strategy Lead

  • Feb 2020 - Feb 2022

  • Developed client video advertising programs from the ground up. • Advised account teams on display and video creative and campaign best practices. • Maintained responsibilities from previous roles (Associate Account Manager, Account Manager, Senior Account Manager, Account Strategy Lead). Client(s): Aceable, Moda Operandi, Shane Co, Lulus

• Account Strategy Lead

  • Dec 2018 - Feb 2020

  • Performed program audits for account teams across the organization and potential clients, to identify areas of opportunity. • Worked with sales team to present audit findings to potential clients in the sales process. • Maintained responsibilities from previous roles (Associate Account Manager, Account Manager, Senior Account Manager). Client(s): Andra Group (HerRoom.com & HisRoom.com), Alen Corp, The Company Store, Newell, DAI Apparel, Aceable, SleepScore, Moda Operandi, Shane Co

• Senior Account Manager

  • Feb 2017 - Dec 2018

  • Worked as lead manager of larger scale clients' paid search portfolio (Search, PLA & Display). • Mentored junior account managers and provided senior support on client calls, higher level strategy and account ownership. • Maintained responsibilities from previous roles (Associate Account Manager, Account Manager). Client(s): Eco-Products, Andra Group (HerRoom.com & HisRoom.com), Senior Advisor, Edible Arrangements, Alen Corp, The Company Store, Newell

• Account Manager

  • Jul 2016 - Feb 2017

  Austin, Texas • Partnered with client and internal team members to define, drive and execute optimization strategies. • Ran weekly client calls to update client on performance and activities, and provide insights around the account and client's business. • Trained and coached new hires on the basics of paid search account management and client communication. • Maintained responsibilities from previous role (Associate Account Manager). Client(s): Eco-Products, Andra Group (HerRoom.com &… Show more • Partnered with client and internal team members to define, drive and execute optimization strategies. • Ran weekly client calls to update client on performance and activities, and provide insights around the account and client's business. • Trained and coached new hires on the basics of paid search account management and client communication. • Maintained responsibilities from previous role (Associate Account Manager). Client(s): Eco-Products, Andra Group (HerRoom.com & HisRoom.com)

• Associate Account Manager

  • Apr 2016 - Jul 2016

  Austin, Texas • Acted as lead manager of clients' paid search portfolio (Search, PLA & Display). • Worked with clients to identify best strategies for their paid search programs. • Performed in-depth analysis of account performance to identify areas of opportunity for maximizing revenue growth and efficiency at client's goal KPIs. • Developed and launched data-based testing and experiments. Client(s): Eco-Products

• SEM Specialist

  • Jul 2015 - Apr 2016

  Austin, Texas Area • Assisted Account Managers in Search, PLA and Display campaign management. • Performed in-depth analysis of account performance to identify areas of opportunity for maximizing revenue growth and efficiency at client's goal KPIs. • Developed and launched data-based testing and experiments. Client(s): Eco-Products



Catalyst Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Apr 2014 - Jul 2015

  Austin, Texas Area • Developed and launched client pay per click campaigns including keyword research, strategy development, and ad copy creation based on identified client goals, target demographic, market analysis and previous PPC and Google Analytics website data. • Managed ongoing SEM and remarketing campaigns for 27 clients, including data analysis, keyword refinement and ad copy testing. • Oversaw day-to-day marketing needs for 22 student housing properties across the nation.

• Project Management Intern

  • Jan 2014 - Apr 2014

  Austin, Texas Area • Drove project workflow between all internal departments from project request to completion and billing. • Conducted QA of website design and copy, marketing collateral and email campaigns prior to client review.



uStudio

• United States
• Software Development
• 1 - 100 Employee

• Marketing Intern

  • Jul 2013 - Dec 2013

  Austin, Texas Area • Managed social media strategy to broaden exposure and increase engagement on Facebook, Twitter, LinkedIn and Google+. • Assisted with content creation, editing, and search engine optimization for the company blog. • Interviewed team members to translate ideas into consumable content. • Conducted research for competitor social media methods, marketing materials and marketing content.



People's Community Clinic

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Development Intern

  • Jun 2012 - Apr 2013

  Austin, Texas Area • Created social media presence on Facebook, Twitter, and Pinterest. • Created and implemented weekly and monthly digital campaigns to broaden exposure. • Conducted interviews and created articles for publication on newsletters and social media. • Assisted with correspondence, financial reports, and data entry in Raiser's Edge • Assisted with fundraising and promotional events from design to execution.