Experience

Pulvitec | Grupo Pidilite

• Managing Director

  • Jan 2021 - Present

• Executive Director

  • Jan 2018 - Jan 2021

• Head of Marketing & Product

  • Nov 2013 - Jan 2018



Mill Publicitá

• Key Account Manager

  • Oct 2011 - Oct 2013

  Main responsibilities: • Management of accounts and customer relationships; • Expertise in strategic planning and marketing communications plans for the clients; • Market research , development and implementation of operational strategies aiming growth and retention; • Participation in the development of media plans; • Monitoring the work of research, planning and creation teams; • Control of profitability and customer loyalty. • Some Clients : Whirlpool, GE, Bombril, Aurora, Faber-Castell, Grupo Boticário, LG. Show less



Brascola Ltda

• Brazil
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing and Customer Service Manager

  • 2005 - Jul 2011

  Main responsibilities in Marketing : • Leaded the marketing strategic planning process and management of the teams, including trade marketing; • Development of communication plans for B2B, B2C and internal marketing; • Responsible for branding. Participated in the project that repositioned the brand together with all stakeholders; • Experience in defining and implementing product strategies, including the development and launching of new products . Coordinated the relaunch of the entire line of products geared for retail construction and self-service; • Participation in the development of policy in relation to channels, pricing and customer value proposition ; • Coordination of research , development of campaigns , promotions , communication materials, web strategy and digital marketing ; • Managment of external resources such as: retailers , suppliers , agencies, freelancers, press offices, as well as negotiations fairs , events , partnerships and media. Involvement in the development of the company's long term planning that identifies new business opportunities, markets and partners. Main responsibilities in Customer Service: • Restructuring of the area to make it a business unit; • Cumulative growth of 205% and service 30% of the customers the company's clientes; • Adequate resources and business rules focusing on sales and customer service aiming to increase productivity, profitability and customer loyalty; • Strategic Planning and Management of the Customer Relationship Center (Sales, Back Office, Billing, Receptive/ Sac and Monitoring) ; • Experience in the implementation of new operational procedures and systems such as CTI and CRM; • Experience in training and managing service and sales teams. Show less



Rádio Capital AM

• United States
• Individual and Family Services

• Business Executive

  • May 2004 - Feb 2005

  Main responsibilities: • Prospecting and managing client interface (advertising agencies and direct clients); • Responsible for research IBOPE and develop client presentations; • Conquered and held by the first six months of sales revenue . Main responsibilities: • Prospecting and managing client interface (advertising agencies and direct clients); • Responsible for research IBOPE and develop client presentations; • Conquered and held by the first six months of sales revenue .