Taylor Selig

Fractional Chief Marketing Officer/Chief Operating Officer at Take It Easy Group
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Contact Information
us****@****om
(386) 825-5501
Location
Cambridge, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency

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Credentials

  • Open Water Diver
    PADI
    Sep, 2008
    - Oct, 2024
  • Standard First Aid - CPR A - AED
    St. John Ambulance Ontario
    Jan, 2018
    - Oct, 2024

Experience

    • Canada
    • Executive Offices
    • 1 - 100 Employee
    • Fractional Chief Marketing Officer/Chief Operating Officer
      • Jun 2022 - Present

    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Executive Director
      • Oct 2020 - May 2022

      • Led and inspired the organization to its most impactful year yet with over 825,000 educational experiences provided to students across Ontario in 2021 – double the outcome achieved in 2020. • Reversed years of under budget performance, to a place of surplus within one year of taking on Executive Director role during the pandemic• Successfully managed a team of 8 employees with 90% staff retention • Supported organizational development of 2022 to 2025 strategic plan • Fostered increased organizational sustainability through revenue diversification, encouraging educational consultation and fee for service projects that garnered over $75,000 in new funding for AgScape in 2021 • Directed organizational transition to remote office, encouraging new dynamic online practices Increased and diversified AgScape partnerships and revenue during the COVID-19 pandemic

    • Development Manager
      • Jan 2017 - Oct 2020

      • Established core business analytics and standard processes using various tools to ensure effective stakeholder outreach and data management• Researched creative best practices in member/donor engagement and stewardship to ensure that AgScape is leading edge in its business development, outreach and operations• Implemented and executed a plan for metrics and analytics that allows for consistent measurement of marketing and fund development channels to ensure effective ongoing planning and ROI• Researched and developed AgScape grant asks• Strategized new and effective outlets for communications and outreach into the agriculture and education sectors• Effectively managed AgScape's online presence and digital outreach strategy, including website, social media and e-mail campaigns; recognized in the Ontario Certified Teacher's publication, "Professionally Speaking" as our content was trending in the education Twitterverse• Acted as a brand representative, sitting on relevant committees and attending conferences and events to ensure effective partnerships• Managed all aspects of AgScape's in-house IT requirements resulting in cost reduction in issues resolution and infrastructure maintenance• Supervised Digital Content and Data Administrator as well as summer student staff

    • IT & Development Support Manager
      • Sep 2014 - Dec 2016

      • Developed creative strategies to strengthen outreach with AgScape's core audiences, stakeholders and partners in the agriculture and education sectors• Managed relationships and developed strategic partnerships to drive organizational collaboration and funding• Developed and delivered presentations to key members, donors, and grant providers• Project management experience in directing the implementation of a new AgScape website and an interactive online learning platform• Led the construction of new surveys and feedback tools to ensure optimum impact of AgScape outreach strategies, resources, and programs• Directed strategy, planned, and curated creative content for all AgScape websites and social media channels channels, including Twitter, YouTube and Facebook, utilizing Hootsuite as a management and scheduling platform• Garnered a 53% increase in Twitter followers with an average of 625 impressions per day, engaged 76% more YouTube viewers, and doubled visits to AgScape's Growing Careers website over 2 years• Compiled and provided insights on analytics and key performance indicators for AgScape websites and social media channels• Provided key insights into rebranding and development of new strategic direction for AgScape working with the Board of Directors and Executive team• Developed and implemented a Happy and Healthy Workplace Strategy and Code of Conduct• Managed all aspects of AgScape's in-house IT requirements resulting in cost reduction in issues resolution and infrastructure maintenance• Direct supervision and management of AgScape summer students and interns

    • Ride for Sight Fundraising & Event Coordinator (Contract)
      • May 2014 - Sep 2014

      • Worked with a donor database of over 10,000 contacts, offering exemplary customer service in managing relationships with fundraisers and event participants• Project management experience in planning, logistics, and execution of the Central Ontario Ride for Sight for over 2500 participants• Managed a team of over 50 volunteers to coordinate event preparation and execution• Managed and curated all creative content for the Ride for Sight website• Wrote and oversaw content for Ride for Sight's national and regional e-newsletters• Maintained an online fundraising portal and provided user support using an Artez platform• Worked closely with a volunteer advisory board to establish strategic plans for future Ride for Sight events• Provided direct consultation and support for Ride for Sight committees across Canada in planning regional rides

    • France
    • Business Consulting and Services
    • Tour Speaker and Coordinator
      • Sep 2013 - Dec 2013

      • Engaged in a three month tour of Canada and the United States with two Maasai warriors and authors from the Maasai Mara region of Kenya to promote Free The Children and Me To We programming• Displayed tact and professionalism in meeting with senior corporate and government officials, high profile clients, and celebrity personalities to forward the organization's mandate• Effectively represented organizational goals and mandates in delivering over 100 speeches and presentations to over 20,000 youth and adults, promoting interest in international volunteer trips• Succeeded in an extremely fast-paced environment managing multiple tasks and responsibilities on a daily basis including, budget, travel logistics, client meetings and speaking

    • International Trips Facilitator
      • Jul 2011 - Sep 2013

      • Led groups of youth to partner communities in India and Kenya through 3 week long “voluntour” experiences• Facilitated motivational, high-energy workshops with diverse groups of youth (ages 13 to 23) and adults while abroad to encourage social justice education and develop leadership• Coordinated all logistics surrounding community interactions, cultural activities, construction projects, medical needs, transportation, meals and risk management procedures• Developed and delivered training, evaluation, and onboarding for incoming trips facilitators

    • Non-profit Organizations
    • 100 - 200 Employee
    • Educational Programming Coordinator
      • Jul 2011 - Jul 2013

      • Exceeded client retention and fundraising targets months ahead of expectations for 2011/2012 and 2012/2013 matrix years, generating over $350,000 in donations• Successfully built and maintained relationships with a diverse portfolio of over 250 stakeholders, including youth, educators, school board administrators, high profile clients and senior officials of other organizations• Developed creative engagement and communications strategies to increase client retention and fundraising goals through direct correspondence, specialized advice, public speaking engagements, and facilitated stakeholder meetings• Aided in planning and execution of youth focused events, including We Days• Delivered trainings and mentorship programs to newer staff members

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Research Assistant, International Development Studies Department
      • Apr 2010 - Dec 2010

      • Worked independently to complete tasks as provided by supervisor• Researched relevant literature and data utilizing both print and web-based resources• Analyzed policy documents and marketing efforts of government ministries and international institutions as well as non-for-profit organizations pertaining to research project• Participated in biweekly meetings with supervisor to discuss progress• Utilized web-based e-mail applications to maintain regular contact with supervisor• Provided detailed research notes pertaining to findings

    • Teaching Assistant, International Development Studies Department
      • Sep 2009 - Apr 2010

      • Planned and led interactive and educational tutorials/seminars in International Development Theory and Practice for up to 30 students• Lectured and lead discussions pertaining to course materials• Provided feedback and assessment on coursework and assignments• Passionately aided students in one-on-one discussions of course materials and other academic inquiries• Worked both independently and in consultation with professor and other TAs in order to provide quality dissemination of learning objectives• Administrated interactive web-based modules and activities through WebCT and the Blackboard Learning System

    • Canada
    • Government Administration
    • 300 - 400 Employee
    • Archives Assistant
      • May 2007 - Sep 2009

      • Maintained quality data entry procedures to ensure clean records• Ensured proper handling and safe storage of significant and often fragile historical municipal documents and materials• Utilized a variety of different techniques and equipment to scan, photocopy and transcribe textual and photographic documents and images as necessary• Utilized In-Magic Database and Textworks archival software and to ensure proper organization and safekeeping of municipal records• Provided quality customer service in responding to general public and civil servants regarding historical, municipal and genealogical inquiries• Aided in the creation of a municipal War Veterans database• Aided in the digitization of a municipal obituaries index and collection

    • United States
    • Investment Management
    • Shipping and Receiving Summer Student
      • May 2004 - Sep 2006

      • Held position for three consecutive summers from 2004 - 2006• Utilized computer inventory systems and database software (SAP, MES, etc.)• Loaded and unloaded trailers of inventory, chemicals, and pharmaceutical products through the use of forklifts• Ensured the safe delivery of potentially hazardous chemicals to quality control and pharmaceutical development laboratories• Maintained an inventory of laboratory materials• Aided in general, chemical and hazardous waste disposal• Utilized Automated Storage/Retrieval System• Forklift license/certification• WHMIS Training

Education

  • Dalhousie University
    Master of Arts, International Development Studies
    2009 - 2011
  • University of Guelph
    Bachelor of Arts, History and Anthropology
    2004 - 2008

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