Taylor Petersen
Account Executive at Sterling Communications- Claim this Profile
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Bio
Credentials
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Diversity, Inclusion, and Belonging for All
LinkedInAug, 2020- Oct, 2024 -
Muck Rack Fundamentals of Social Media
Muck RackJul, 2020- Oct, 2024 -
Muck Rack Fundamentals of Media Relations
Muck RackJun, 2020- Oct, 2024 -
Hootsuite Platform Certification
HootsuiteApr, 2020- Oct, 2024
Experience
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Sterling Communications
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Sep 2022 - Present
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Account Associate
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Jun 2021 - Present
- Develop and manage monthly social media calendars- Strategically create and pitch media lists - Create media briefing sheets - Host media interviews with journalists and clients- Communicate with clients, journalists, and co-workers- Craft copy for print and online ads- Interpret Ad campaign results from Google Ads and Analytics- Organize and promote webinars- Produce monthly Sterling newsletter in Mailchimp
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Minimalist Media
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Media Production
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1 - 100 Employee
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Co-Founder and Consultant
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Jul 2020 - Jun 2021
- Grow small businesses by utilizing their social media accounts.- Draft, manage and analyze weekly content calendars to improve sales and site traffic.- Develop and implement organic and paid content that effectively increases client's following by 40%.- Generate biweekly growth reports to update clients.- Create handbooks and webinars to teach clients how to use social media features. - Grow small businesses by utilizing their social media accounts.- Draft, manage and analyze weekly content calendars to improve sales and site traffic.- Develop and implement organic and paid content that effectively increases client's following by 40%.- Generate biweekly growth reports to update clients.- Create handbooks and webinars to teach clients how to use social media features.
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Addition LLC
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United States
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Talent Intern
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Jan 2021 - May 2021
- Examine, research and pitch 2-3 new talent every week.- Manage website, one-pagers and spreadsheets by updating monthly with 18 client social media numbers.- Produce accurate notes during meetings with industry professionals three days a week.- Connect 18 creators with authentic brand deals through five influencer platforms. - Examine, research and pitch 2-3 new talent every week.- Manage website, one-pagers and spreadsheets by updating monthly with 18 client social media numbers.- Produce accurate notes during meetings with industry professionals three days a week.- Connect 18 creators with authentic brand deals through five influencer platforms.
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Public Relations Student Society of America (PRSSA)
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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President
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May 2020 - May 2021
- Running weekly meetings to enhance members skills and understanding of public relations- Manage five executive board members to ensure success of chapter- Communicating with members about meetings, events, internship, volunteer and scholarship opportunities to help advance their careers
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Director of Internal Affairs
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May 2019 - May 2020
- Communicating with and checking in members during meetings to ensure member success- Ensuring the chapter meets all requirements for the Star Chapter Award, Resulting in chapter receiving the 2020 Star Chapter Award
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Vacaville Gymnastics Center
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United States
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Wellness and Fitness Services
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Recreation Specialist
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May 2015 - May 2021
- Plan and execute enriching activities that abide by the social distancing standards for up to 10 school-age students during a global pandemic.- Facilitate weekly activities for up to 50 school-age students including gymnastics rotations, arts and crafts and field trips to the pool, ice rink, and park to build relationships and teamwork.- Communicate with up to six staff members to ensure the safety of children while participating in activities. - Plan and execute enriching activities that abide by the social distancing standards for up to 10 school-age students during a global pandemic.- Facilitate weekly activities for up to 50 school-age students including gymnastics rotations, arts and crafts and field trips to the pool, ice rink, and park to build relationships and teamwork.- Communicate with up to six staff members to ensure the safety of children while participating in activities.
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Team lead for messaging, publicity and graphics
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Aug 2020 - Dec 2020
- Manage a messaging and publicity, and graphics team of five throughout a 16-week campaign to promote the hard work of Meals on Wheels San Diego County volunteers.- Copy edit materials used throughout the campaign to ensure relevant communication achieves goals and objectives. - Create a media list of 20 journalists to send personalized pitches. - Manage a messaging and publicity, and graphics team of five throughout a 16-week campaign to promote the hard work of Meals on Wheels San Diego County volunteers.- Copy edit materials used throughout the campaign to ensure relevant communication achieves goals and objectives. - Create a media list of 20 journalists to send personalized pitches.
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Education
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San Diego State University
Bachelor of Arts - BA, Journalism with an Emphasis in Public Relations -
San Diego State University
Minor, Industrial and Organizational Psychology