Taylor Petersen

Account Executive at Sterling Communications
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Contact Information
us****@****om
(386) 825-5501
Location
San Jose, California, United States, US

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Bio

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Credentials

  • Diversity, Inclusion, and Belonging for All
    LinkedIn
    Aug, 2020
    - Oct, 2024
  • Muck Rack Fundamentals of Social Media
    Muck Rack
    Jul, 2020
    - Oct, 2024
  • Muck Rack Fundamentals of Media Relations
    Muck Rack
    Jun, 2020
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Apr, 2020
    - Oct, 2024

Experience

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Sep 2022 - Present

    • Account Associate
      • Jun 2021 - Present

      - Develop and manage monthly social media calendars- Strategically create and pitch media lists - Create media briefing sheets - Host media interviews with journalists and clients- Communicate with clients, journalists, and co-workers- Craft copy for print and online ads- Interpret Ad campaign results from Google Ads and Analytics- Organize and promote webinars- Produce monthly Sterling newsletter in Mailchimp

    • Media Production
    • 1 - 100 Employee
    • Co-Founder and Consultant
      • Jul 2020 - Jun 2021

      - Grow small businesses by utilizing their social media accounts.- Draft, manage and analyze weekly content calendars to improve sales and site traffic.- Develop and implement organic and paid content that effectively increases client's following by 40%.- Generate biweekly growth reports to update clients.- Create handbooks and webinars to teach clients how to use social media features. - Grow small businesses by utilizing their social media accounts.- Draft, manage and analyze weekly content calendars to improve sales and site traffic.- Develop and implement organic and paid content that effectively increases client's following by 40%.- Generate biweekly growth reports to update clients.- Create handbooks and webinars to teach clients how to use social media features.

    • United States
    • Talent Intern
      • Jan 2021 - May 2021

      - Examine, research and pitch 2-3 new talent every week.- Manage website, one-pagers and spreadsheets by updating monthly with 18 client social media numbers.- Produce accurate notes during meetings with industry professionals three days a week.- Connect 18 creators with authentic brand deals through five influencer platforms. - Examine, research and pitch 2-3 new talent every week.- Manage website, one-pagers and spreadsheets by updating monthly with 18 client social media numbers.- Produce accurate notes during meetings with industry professionals three days a week.- Connect 18 creators with authentic brand deals through five influencer platforms.

    • United States
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • President
      • May 2020 - May 2021

      - Running weekly meetings to enhance members skills and understanding of public relations- Manage five executive board members to ensure success of chapter- Communicating with members about meetings, events, internship, volunteer and scholarship opportunities to help advance their careers

    • Director of Internal Affairs
      • May 2019 - May 2020

      - Communicating with and checking in members during meetings to ensure member success- Ensuring the chapter meets all requirements for the Star Chapter Award, Resulting in chapter receiving the 2020 Star Chapter Award

    • United States
    • Wellness and Fitness Services
    • Recreation Specialist
      • May 2015 - May 2021

      - Plan and execute enriching activities that abide by the social distancing standards for up to 10 school-age students during a global pandemic.- Facilitate weekly activities for up to 50 school-age students including gymnastics rotations, arts and crafts and field trips to the pool, ice rink, and park to build relationships and teamwork.- Communicate with up to six staff members to ensure the safety of children while participating in activities. - Plan and execute enriching activities that abide by the social distancing standards for up to 10 school-age students during a global pandemic.- Facilitate weekly activities for up to 50 school-age students including gymnastics rotations, arts and crafts and field trips to the pool, ice rink, and park to build relationships and teamwork.- Communicate with up to six staff members to ensure the safety of children while participating in activities.

    • Team lead for messaging, publicity and graphics
      • Aug 2020 - Dec 2020

      - Manage a messaging and publicity, and graphics team of five throughout a 16-week campaign to promote the hard work of Meals on Wheels San Diego County volunteers.- Copy edit materials used throughout the campaign to ensure relevant communication achieves goals and objectives. - Create a media list of 20 journalists to send personalized pitches. - Manage a messaging and publicity, and graphics team of five throughout a 16-week campaign to promote the hard work of Meals on Wheels San Diego County volunteers.- Copy edit materials used throughout the campaign to ensure relevant communication achieves goals and objectives. - Create a media list of 20 journalists to send personalized pitches.

Education

  • San Diego State University
    Bachelor of Arts - BA, Journalism with an Emphasis in Public Relations
    2017 - 2021
  • San Diego State University
    Minor, Industrial and Organizational Psychology
    2017 - 2021

Community

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