Taylor Smith [Shimkus]

Content Producer - EA SPORTS, MARCOM at EA SPORTS
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Location
Greater Orlando

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5.0

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April Trovillion

Taylor is a multi-talented collaborator who brings a positive attitude to every project. I had the pleasure of working with her on several projects at Universal Creative, and was always impressed with her drive and focus. She is proactive about making sure questions are answered—often before they’ve been asked—which demonstrates her thorough consideration of the end result and the steps to get there. She has a great sense for the creative process, and can seamlessly switch between the brainstorming and exploratory discussion of early-phase concept work, and the task-minded focus needed for moving the design forward to production. All of these things make her an excellent addition to any creative team.

Mike Woodcock

Committed and hard working beyond her years is just the tip of the iceberg if you want to ask me about working with Taylor. Over the past year and a half I've had the pleasure of working with Taylor on a truly epic project with Universal Creative. While I can't discuss any details about the project, I can say that Taylor was part of the glue that kept the team on track, in sync and surprisingly able to motivate when the pressure was on. Don't let her age or work experience fool you. Taylor always went above and beyond to jump into whatever problems were slowing us down. From learning new software to helping organize and keep us all on track, Taylor just gets it done. On top of all of that, she worked with a small group to organize all of our team get togethers, special functions and morale boosting amongst our group. Her Halloween decorating will win your cube contest every year! Taylor is exactly the employee you want by your side to take on any task. Taylor would be an asset to any team or organization and comes with my heartfelt reccomendation.

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Credentials

  • AutoCAD Level 1: Essentials
    Autodesk
    Oct, 2019
    - Sep, 2024

Experience

    • Canada
    • Computer Games
    • 200 - 300 Employee
    • Content Producer - EA SPORTS, MARCOM
      • Mar 2021 - Present

      Experienced Producer that specializes in Live Action TV Commercials, Gameplay Trailers, Paid and Social Media Content for high-profile campaigns including EA Sports Madden NFL, College Football and The Sims 4. - Leads project expectations, collaboration, communication and approvals - Interact with executive leadership, brand partners (NFL) and cross-functional teams and vendors (creative, game developers, capture, editorial and visual effects) to ensure creative intent and brand integrity are achieved - Entrusted with decision making authority, respected for creative problem-solving skillset - Responsible for full lifecycle including Pre-Production, Production and Post Production - Proactively resource plans across multiple projects and game franchises to mitigate potential bottlenecks - Responsible for creating and managing content schedule to support project objectives in relation to resources and deadlines - Selected to mentor and train new employees across EA Sports Franchises including Madden, NHL, UFC and PGA - Performed as Sr. Producer during EA’s first internal large-scale Broadcast Commercial and Super Bowl Prediction for Madden NFL 22: - Madden 22 Launch Commercial: +8% increase of brand awareness YoY - Madden 22 Super Bowl Prediction: Positive performance led to trailer featured on ESPN TV during Madden Bowl 2022 to break a Guinness World Record - Lead Producer for Madden 23 Reveal Trailer and Launch Commercial: - Madden 23 Reveal Trailer: performed +89% above plan; first EA Madden trailer to reach trending #2 on YouTube day of release - Madden 23 Launch Commercial: 7.5M impressions and trended #1 across social platforms - Lead Producer for Madden 24 Reveal Trailer: - Collaborated with NFL social channel on Instagram to garner 1M+ views 137K+ engagements in the first hour (+200% from M23) and 4.3M+ views within the first 24 hours Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Content Producer - The Sims 4
      • Oct 2022 - Feb 2023

      Experienced Producer working across multiple EA Titles at once. Managed multiple project schedules, project deliverables, work cross-functionally and assisted with the content creation for Base Game updates, Kits, Expansion Packs. Experienced Producer working across multiple EA Titles at once. Managed multiple project schedules, project deliverables, work cross-functionally and assisted with the content creation for Base Game updates, Kits, Expansion Packs.

    • Freelance Video Editor
      • Oct 2020 - Mar 2021

      Freelance Video Editor for a full service creative and video content creation agency, based in New York City. - Edited segments, motion graphics and audio for a variety of live virtual streaming events including People, The Creative Coalition, and The Little Market. Freelance Video Editor for a full service creative and video content creation agency, based in New York City. - Edited segments, motion graphics and audio for a variety of live virtual streaming events including People, The Creative Coalition, and The Little Market.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Sr. Production Coordinator
      • May 2019 - Sep 2020

      Partnered alongside Producers, Art Directors, Designers, Media, Graphics and vendors to ensure creative intent, budget ($400,000,000) and schedule for Universal Orlando’s Epic Universe were achieved.- Directly managed creative intent and receiving third party IP buyoffs for all audio, video and graphics for entire land including all attractions and queue lines, live shows, restaurants and animated figures. Key Projects:- Universal's Epic Universe

    • Technical Project Coordinator
      • May 2018 - May 2019

      Oversaw Audio and Video while collaborating directly with Creative Studio, Media, ATI and Engineering to research and develop technologies for Universal’s Jurassic World VelociCoaster.Key Projects:- Jurassic World VelociCoaster- Updates to The Simpsons Ride [USO and USH]- Updates to Revenge of the Mummy [USO and USH]- Unannounced Project

    • Audio Video Technical Intern
      • Jan 2018 - May 2018

      Worked with internal and external Audio and Video teams on a variety of current and future projects including Volcano Bay and The Wizarding World of Harry Potter at Universal’s Beijing Resort.Key Projects:- Universal Beijing Resort- Universal's Volcano Bay- Unannounced Project

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2016 - Sep 2016

      Collaborated directly with Corporate and Product Marketing Teams. Created email templates, landing pages and presentation decks to support product launches. Involved in strategy team meetings with the Product Team and provided assistance. Collaborated directly with Corporate and Product Marketing Teams. Created email templates, landing pages and presentation decks to support product launches. Involved in strategy team meetings with the Product Team and provided assistance.

    • Marketing Intern
      • Jun 2015 - Sep 2015

      Collaborated directly with Corporate and Product Marketing Teams. Created email templates, landing pages and presentation decks to support product launches. Involved in strategy team meetings with the Product Team and provided assistance. Collaborated directly with Corporate and Product Marketing Teams. Created email templates, landing pages and presentation decks to support product launches. Involved in strategy team meetings with the Product Team and provided assistance.

Education

  • Savannah College of Art and Design
    Bachelor of Fine Arts (B.F.A.), Film and Television
  • Columbia College Chicago
    Graphic Design Course

Community

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