Experience

Eventual

• Belgium
• Events Services
• 1 - 100 Employee

• Product Marketing Manager

  • Aug 2023 - Present

  Helping businesses take the first step in their A.I. strategy. Eventual helps organizations create scalable operations to build a foundation for exponential growth through the latest in AI automation technologies. Using machine learning, robotic process automation, and intelligent document processing, Eventual empowers process experts to create and manage complex automation processes using natural language. With the support of eventual engineers, we are able to support complex processes from… Show more Helping businesses take the first step in their A.I. strategy. Eventual helps organizations create scalable operations to build a foundation for exponential growth through the latest in AI automation technologies. Using machine learning, robotic process automation, and intelligent document processing, Eventual empowers process experts to create and manage complex automation processes using natural language. With the support of eventual engineers, we are able to support complex processes from healthcare and finance to e-commerce and logistics. Show less



organifi

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. Manager - Performance Creative

  • Feb 2023 - Jul 2023

  San Diego, California, United States Crafted and executed content strategies that elevated the brand narrative. My role extended to directing brand development, ensuring high-quality content across diverse contributors, and overseeing multimedia content quality assurance. I managed agencies, contractors, and employees, fostering brand consistency and optimizing creative standards. Expanding leadership in my position, I aligned cross-functional teams for holistic quarterly content strategies. I championed design thinking through… Show more Crafted and executed content strategies that elevated the brand narrative. My role extended to directing brand development, ensuring high-quality content across diverse contributors, and overseeing multimedia content quality assurance. I managed agencies, contractors, and employees, fostering brand consistency and optimizing creative standards. Expanding leadership in my position, I aligned cross-functional teams for holistic quarterly content strategies. I championed design thinking through collaborative workshops, fostering innovation. I was also dedicated to creative coaching and empowering teams to drive business strategies and achieve organizational objectives. With support from multiple departments and the highest levels of leadership, I poised the Organifi brand to reach new heights. Show less



GTM Companies

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Product Marketing Manager

  • Feb 2022 - Dec 2022

  San Diego, California, United States Led a dynamic internal marketing team and external contractors, orchestrating content creation across 7 brands. My role spanned UX design, where I trained a web designer to conduct user research and systematically curate and apply insights to user interface designs. Expanding the role, I streamlined product development workflows across design, marketing, and development teams, resulting in 2 high-fidelity software prototypes. My responsibilities also extended to directing PPC campaigns and… Show more Led a dynamic internal marketing team and external contractors, orchestrating content creation across 7 brands. My role spanned UX design, where I trained a web designer to conduct user research and systematically curate and apply insights to user interface designs. Expanding the role, I streamlined product development workflows across design, marketing, and development teams, resulting in 2 high-fidelity software prototypes. My responsibilities also extended to directing PPC campaigns and achieving daily sales leads with substantial budgets. In email marketing, I launched a multi-brand newsletter with engagement rates well above industry benchmarks. Additionally, I championed design thinking and actively contributed as a leadership committee member. My skills encompass product development, go-to-market strategy, customer research, and more. Show less



Mission Edge

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Jan 2021 - Dec 2021

  San Diego, California, United States Leadership Committee Member - Collaborating with diverse department leads to direct internal culture initiatives, HR policies, and SOP’s. Project Management - Used Basecamp project management platform to direct SEO content initiative managing 10+ content contributors across 5 departments, increasing online user resource library by 40% in under 3 weeks resulting in a 10% increase in average page authority ranking. Conversion Optimization - Updated website content executing new… Show more Leadership Committee Member - Collaborating with diverse department leads to direct internal culture initiatives, HR policies, and SOP’s. Project Management - Used Basecamp project management platform to direct SEO content initiative managing 10+ content contributors across 5 departments, increasing online user resource library by 40% in under 3 weeks resulting in a 10% increase in average page authority ranking. Conversion Optimization - Updated website content executing new brand guidelines, launching multiple new program landing pages, while optimizing for search and conversion resulting in site wide 24% increase in leads generated. Digital Marketing - Managed paid digital marketing campaigns on multiple platforms including Google Ads, LinkedIn, and Facebook resulting in a 110% increase in monthly site traffic. User Research - Conducted 24 user interviews over 3 projects to establish baseline net promoter score, discover actionable strategic insights, and refine new product landing page content. Show less



Access Candy

• Business Model & Product Designer

  • Sep 2018 - Jan 2021

  Greater Seattle Area Master of Science in Entrepreneurship thesis venture - Worked directly with the disabled community to discover and design a shared value business model that increases quality of life for power chair users. User Research - Navigated ambiguous opportunities to serve customers by conducting 50+ face-to-face interviews and 3 focus groups to determine under served user needs, behaviors, values, and market gaps. Product Development - Lead 5+ creative production team including fashion… Show more Master of Science in Entrepreneurship thesis venture - Worked directly with the disabled community to discover and design a shared value business model that increases quality of life for power chair users. User Research - Navigated ambiguous opportunities to serve customers by conducting 50+ face-to-face interviews and 3 focus groups to determine under served user needs, behaviors, values, and market gaps. Product Development - Lead 5+ creative production team including fashion designers, producers, and industry experts to create 10+ prototype iterations and 3 ready to launch flagship products. Go-to-market Strategy - Managed and directed 3 person business development team establishing a scalable business model including; brand positioning, beach head market, awareness development, user journey analysis, capital needs, and determining optimal funding strategies. Financial Analysis - Managed evolving financial projections based on prototype iterations including unit economics, TAM / SAM / SOM, and capital needs to define a scalable bootstrap business model. Executive & VC pitch - Presented business case to 5 venture capital panels and participated in 120+ team business model competition earning top 16 semi-finalist recognition. Show less



Cascadia Hemp Co

• United States
• Retail

• Marketing Manager

  • Jun 2019 - Jun 2020

  Seattle, Washington, United States Business Model Analysis - Consolidated multiple accounting and revenue tracking platforms including, Wave, Metorik, Google Analytics, and 3+ Word Press sales and traffic tracking plugins to project sales, costs, margin, and capital needs. Digital Marketing - Managed paid digital advertising platforms including; Google, Facebook, and Instagram identifying industry specific regulatory barriers. Brand Positioning & Development - Conducted competitive analysis to develop new brand… Show more Business Model Analysis - Consolidated multiple accounting and revenue tracking platforms including, Wave, Metorik, Google Analytics, and 3+ Word Press sales and traffic tracking plugins to project sales, costs, margin, and capital needs. Digital Marketing - Managed paid digital advertising platforms including; Google, Facebook, and Instagram identifying industry specific regulatory barriers. Brand Positioning & Development - Conducted competitive analysis to develop new brand guidelines based on company values and strengths resulting in a complete site re-design increasing site architecture from 5 to 32 unique landing pages. User Research - Facilitated user research including 20+ one-on-one user interviews and aligned insights with competitive analysis to create a highly differentiated business model pivot strategy in a highly saturated market. Show less



Pacific Lighting Solutions

• Art Director

  • Jun 2011 - Feb 2013

  Bellevue Washington Provided creative direction and quality control over all concepts, event promotions, marketing collateral creation, and white label brand development services. Directing an international industrial design team, coordinating with sales executives, and managing creative contractors I used to design to take products from ideation to promotion. Key Responsibilities: Provided creative direction and quality control over all concepts, projects, and new brand identity development for… Show more Provided creative direction and quality control over all concepts, event promotions, marketing collateral creation, and white label brand development services. Directing an international industrial design team, coordinating with sales executives, and managing creative contractors I used to design to take products from ideation to promotion. Key Responsibilities: Provided creative direction and quality control over all concepts, projects, and new brand identity development for national accounts including; Menards, and Blain’s. Designed packaging, POP, labeling, and instructions for all in house and client product collateral managing creation and feature updates for 60+ product catalog. Collaborated with the sales team to create executive pitch materials, product planograms, and manage white label brand development accounts for national clients. Directed multiple creative producers designing product content including; photographers, copywriters, and international industrial design team based in China. Oversaw project budgets and schedules of $40k+ coordinating timelines and producers to execute B2B marketing strategies and event promotions on budget and on time. Developed merchandising strategies for large scale trade show presence and managed event sponsorship promotions to increase booth traffic and generate B2B wholesale partnership leads. Show less



The Designers Edge

• Art Director

  • Jan 2006 - Jun 2011

  Bellevue, Washington, United States Directing all creative concepts and projects I managed all content creation for product and event promotions. I also managed white label branding services for national accounts including, Costco, Walgreens, Home Depot, and Lowes. Working within extensive brand standards, or creating new all new brand identities, I helped increase B2B sales through design producing content and managing creative contract teams toward business objectives. Key Accomplishments: Won exclusive $24M… Show more Directing all creative concepts and projects I managed all content creation for product and event promotions. I also managed white label branding services for national accounts including, Costco, Walgreens, Home Depot, and Lowes. Working within extensive brand standards, or creating new all new brand identities, I helped increase B2B sales through design producing content and managing creative contract teams toward business objectives. Key Accomplishments: Won exclusive $24M national Home Despot contract by designing merchandising display and branded packaging in partnership with sales executives. Developed 400+ new packaging designs, product aesthetics, and product photography while leading brand modernization and coordinating with international sourcing team and creative contractors. Created “EcoZone” campaign highlighting energy cost savings and battery life of products. Promoted through direct mailers, catalog promotions, and trade show event merchandising displays. Show less



FedEx Office

• United States
• Printing Services
• 700 & Above Employee

• Assistant Manager of Signs and Graphics

  • May 2003 - Jan 2006

  Shoreline, Washington, United States Managed sales and production of large scale printing and various print production services including graphic design, cut vinyl, digital print, and lamination. Lead new service integration implementing high end custom graphics design with an 86% operating profit margin increasing annual department profit by over 25%. Lead 4+ brick and mortar retail team in daily tasks including customer interactions, quality control, book keeping, and equipment maintenance. Lead large… Show more Managed sales and production of large scale printing and various print production services including graphic design, cut vinyl, digital print, and lamination. Lead new service integration implementing high end custom graphics design with an 86% operating profit margin increasing annual department profit by over 25%. Lead 4+ brick and mortar retail team in daily tasks including customer interactions, quality control, book keeping, and equipment maintenance. Lead large community accounts creating high profile project sales working with the NBA and Jamal Crawford Foundation leading to larger community leader accounts and project referrals. Show less