Taylor Mitchell
Account Manager at Branded Entertainment Network- Claim this Profile
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English Native or bilingual proficiency
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Swahili Elementary proficiency
Topline Score
Bio
Credentials
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ARB Online Training Course 101
Arbitron MobileJun, 2014- Nov, 2024 -
PPM Online Training Course 101
Arbitron MobileJun, 2014- Nov, 2024
Experience
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BENlabs
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United States
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Technology, Information and Media
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300 - 400 Employee
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Account Manager
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May 2021 - Present
• Serve as a key point of contact for 10-15 assigned accounts, building long-lasting relationships. • Lead the strategy, vision, and the day-to-day operation of client accounts across influencer/creator content, ensuring effective performance results and brand alignment. • Work with the influencer execution and paid-social team to implement and deliver on the strategy, building a feedback loop that improves the strategy over time. • Report campaign performance data regularly both internally with leadership teams and externally with accounts on a weekly basis. • Align with internal teams on messaging, impact, and growth opportunities for weekly client meetings, conveying a strong understanding of performance-based, ROI-driven marketing in the digital sphere to clients and other internal parties. • Monitor and maintain department-wide client health reports, advising on solutions for partners who need additional support. • Create and present recap materials and campaign progress reports.
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Townsquare Ignite
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United States
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Advertising Services
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100 - 200 Employee
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Account Manager
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Feb 2020 - May 2021
• Manages day to day client relationships, overseeing a book of business that includes over a 100 clients and campaigns across three U.S. markets. • Grows client’s campaign/brand awareness, site traffic and content syndication through programmatic digital and social networking strategies. • Creates comprehensive post-campaign analysis (wrap up) reports with insights and recommendations for renewals and future RFPs to drive revenue growth. • Supports and manages relationships with key digital partner accounts; liaise with sales/marketing team and partners to execute digital sales plans and marketing initiatives.
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Media Strategist
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Sep 2017 - Feb 2020
• Managed $53-million-dollar budget/portfolio of multiple partners with various strategies for paid acquisition along with processing invoices and generating POs for vendors on behalf of Discovery Communications. • Developed and executed traditional advertising and digital marketing content distribution strategies multimil-lion-dollar budgeted campaigns. • Developed and executed RFPs and Program schedules for local and national branded campaigns through various brand partners. • Optimized and managed budget across programmatic placements (radio, TV and digital) to deliver positive return on marketing investment.
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S.M.I.L.E.
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United States
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Entertainment Providers
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1 - 100 Employee
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Account Manager
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Feb 2018 - May 2019
• Managed business and financial affairs for artist, such as arranging travel, managing paid social media advertising, employing video contractors, showcases and events. • Managed new artist site builds and launches; maintained and updated artist sites and social media. • Prepared and distributed pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases for clients and events. • Executed content release campaigns, tour promotions and supported all other company initiatives.
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Big Data Marketing
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United Kingdom
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IT System Data Services
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700 & Above Employee
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Promotions Assistant
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Dec 2015 - Aug 2016
Managed social media marketing (Facebook, Twitter, Blogs and Snapchat) for multiple stations while increasing brand awareness for key targeted segments. Provided feedback to all departments on brand consistency in outbound communication. Developed promotion strategies and executes creative methods of increasing public awareness of the station. Managed social media marketing (Facebook, Twitter, Blogs and Snapchat) for multiple stations while increasing brand awareness for key targeted segments. Provided feedback to all departments on brand consistency in outbound communication. Developed promotion strategies and executes creative methods of increasing public awareness of the station.
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Howard Theatre
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United States
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Entertainment
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1 - 100 Employee
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Assistant to Marketing Director
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Aug 2015 - Dec 2015
Monitored and managed marketing campaigns for multiple top tier artist/performers. Acted as liaison between the organization and artist to provide communication on scheduling and request. Developed and executed social media promotional campaign, increasing ticket sales revenue by 7% in 5 months, while optimizing content through Facebook paid advertisements. Edited and distributed all marketing materials including newsletters, brochures, flyers, email banners and event materials Developed relationships with outside promoters, radio stations and local press, increasing event success.
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Enterprise
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United States
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Travel Arrangements
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700 & Above Employee
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Assistant Manager
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Dec 2014 - Jun 2015
Established and maintained more than 20 business accounts. Managed the overall success of main branch. Analyzed financial reports to identify areas of growth to drive revenue and increase profitability. (Increased operating profit of 41% over prior year). Trained and developed a staff of seven including training on software and teaching sales tactics. Established and maintained more than 20 business accounts. Managed the overall success of main branch. Analyzed financial reports to identify areas of growth to drive revenue and increase profitability. (Increased operating profit of 41% over prior year). Trained and developed a staff of seven including training on software and teaching sales tactics.
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NASA - National Aeronautics and Space Administration
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Operational Support Services Contractor
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Sep 2014 - Nov 2014
Ensured proper care in the use and maintenance of equipment and supplies; promotes continuous improvement of workplace safety and environmental practices. Organized and distributed objects according to company specifications and management directions. Ensured proper care in the use and maintenance of equipment and supplies; promotes continuous improvement of workplace safety and environmental practices. Organized and distributed objects according to company specifications and management directions.
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David Castain And Associates
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United States
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Advertising Services
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1 - 100 Employee
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Director of Sales and Marketing
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Sep 2010 - Oct 2013
Promoted events using various social media platforms including Facebook and Twitter. Substantially increased events’ attendance by maintaining a loyal base of attendees. Promoted events using various social media platforms including Facebook and Twitter. Substantially increased events’ attendance by maintaining a loyal base of attendees.
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Education
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2010 - 2014
Howard University
Bachelor's Degree, Media Management -
2015 - 2017
Georgetown University
Master’s Degree, Integrated Marketing Communications -
2014 - 2014
NABEF Media Sales Institute
NABEF Media Sales Institute, Media Sales
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