Marketing Manager

• Jun 2023 - Present

Digital Manager

• Oct 2021 - Jun 2023

Responsible for ensuring that all digital marketing efforts (website development, SEO, social media, PPC) were executed effectively and efficiently while keeping clients happy and informed. This included everything from writing content and analyzing campaign data to managing projects and identifying new technologies to enhance our team's processes. Responsible for ensuring that all digital marketing efforts (website development, SEO, social media, PPC) were executed effectively and efficiently while keeping clients happy and informed. This included everything from writing content and analyzing campaign data to managing projects and identifying new technologies to enhance our team's processes.

Client Support Manager

• Jan 2018 - Oct 2021

While in my role as a content strategist, I took on the concurrent role of client support manager. I was the primary contact for 165+ clients and developed/maintained standard operating procedures (SOPs) for the agency's support division. I maintained an average first response time of under 1 hour and an excellent client satisfaction rating for my entire tenure. I collaborated with project managers, designers, and web developers to provide accurate scopes and time/cost estimates for client work. I regularly translated client requests into a format easily understood by technical team members and vice versa. Show less

Content Strategist

• Jun 2017 - Oct 2021

I served as the lead strategist on website projects, where I was responsible for understanding clients’ target markets and building strategies that drove results. With clients’ target audiences and marketing priorities in mind, I created website maps that prioritized clarity and ease of use. I wrote all content for client websites and championed a content-first design approach, in which the web copy guided the overall site/page structure and design.

Account Coordinator

• Sep 2016 - Jun 2017

As the account coordinator, I was responsible for managing all inbound sales conversations, scoping web design projects, identifying additional opportunities for current clients, and reporting progress to existing clients. One of my key contributions was developing the formal scoping process for the agency, which helped increase revenue by accounting for all aspects of the project in the scope of work. I was also responsible for handling CRM management using Hubspot, where I kept track of all sales conversations and current client initiatives. Show less

Public Relations Assistant

• May 2015 - May 2016

I worked alongside the agency's Director of Public Relations on all PR initiatives for clients. These initiatives included planning and managing events (including on-site support), drafting talking points and preparing clients for interviews, managing social media (organic and paid), interpreting campaign analytics, writing/distributing news releases, and maintaining relationships with local media. Some of my event management and social media work from this role was awarded by the South Carolina chapter of the Public Relations Society of America (SCPRSA). Show less

Communications Intern

• Dec 2014 - May 2015

Copy Editor/Social Media Coordinator

• Aug 2013 - Jan 2014