Taylor Lee-Clarahan

Senior Digital Marketing Specialist at Milwaukee Metropolitan Sewerage District
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Location
Milwaukee, Wisconsin, United States, US

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Experience

    • United States
    • Environmental Services
    • 100 - 200 Employee
    • Senior Digital Marketing Specialist
      • Jan 2023 - Present

      Greater Milwaukee Area

    • Digital Marketing Specialist
      • Jun 2019 - Jan 2023

      Greater Milwaukee Area Marketing Planning Strategy/Content Writing and Design for MMSD's brands: MMSD, Milorganite, Fresh Coast Guardians o Recipient of NACWA 2021 National Environmental Achievement Award in Public Information and Education: E-Media for Water Drop Alert™​ initiative o Collaborate with team members to identify marketing and communication tools and messaging to help promote the awareness of key programs and initiatives through digital and social marketing platforms. o Create written and visual… Show more Marketing Planning Strategy/Content Writing and Design for MMSD's brands: MMSD, Milorganite, Fresh Coast Guardians o Recipient of NACWA 2021 National Environmental Achievement Award in Public Information and Education: E-Media for Water Drop Alert™​ initiative o Collaborate with team members to identify marketing and communication tools and messaging to help promote the awareness of key programs and initiatives through digital and social marketing platforms. o Create written and visual content that communicates the key messages to targeted audiences. Campaign Management and Optimization o Manage content calendars and promoted campaigns for digital and social media properties. o Write and design website content utilizing best practices for optimal user experience. Digital and Social Marketing Research o Monitor digital and social marketing news and education to stay abreast of ever-changing landscape to identify new opportunities. Website and Social Media Analytics o Compile District website and social media analytics to provide insight on trends and opportunities for improvement. Search Engine Optimization o Monitor District websites for optimization improvements and staying research ongoing search engine changes. o Coordinate marketing content writing into digital search results.

    • Social Media Freelancer | Integrated Communications
      • Jun 2015 - Present

      Remote Serve key accounts, Headwater Companies LLC, who provides groundwater distribution systems for construction firms nationwide, and Milwaukee Metropolitan Sewage District, a regional government agency that provides water reclamation and flood management services for 1.1 million customers. I've assisted a nonprofit sailing association, personal training gym and a chiropractic office. I write, plan, and direct content creation and editing for website and social media. Use enterprise social media… Show more Serve key accounts, Headwater Companies LLC, who provides groundwater distribution systems for construction firms nationwide, and Milwaukee Metropolitan Sewage District, a regional government agency that provides water reclamation and flood management services for 1.1 million customers. I've assisted a nonprofit sailing association, personal training gym and a chiropractic office. I write, plan, and direct content creation and editing for website and social media. Use enterprise social media management software to schedule updates across Facebook, Twitter, Instagram and LinkedIn. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Information Coordinator | PR Assistant
      • Jun 2017 - Jun 2018

      Denver, CO Promoted within 5 months of hire to plan and manage major public information campaigns. Supported communications and events as part of multimillion-dollar construction and infrastructure projects for the Colorado Department of Transportation, including interstate repairs and other major roadway repair and repaving projects. Prepared accurate, informative, time-sensitive press releases on road closure and construction notices, distributed via apps, websites, voicemail scripts, email blasts, and… Show more Promoted within 5 months of hire to plan and manage major public information campaigns. Supported communications and events as part of multimillion-dollar construction and infrastructure projects for the Colorado Department of Transportation, including interstate repairs and other major roadway repair and repaving projects. Prepared accurate, informative, time-sensitive press releases on road closure and construction notices, distributed via apps, websites, voicemail scripts, email blasts, and local media, working in partnership with 8 Project Resident Engineers and 4 CDOT Regional Communications Managers. Managed crisis communications, ensuring swift response to incidents. Built community, contractor, and government relations by planning and facilitating open house events. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Model and Actress
      • Jun 2010 - Jul 2017

      I worked with clients, photographers, artists and agents, while managing revenue, expenses and brand identity. Facilitated international work experience in Asia for three months. Assess and negotiate contracts and payments directly. International work experience in Asia. Created LLC to manage business and tax liabilities.

    • Higher Education
    • 700 & Above Employee
    • Marketing Intern, University Marketing
      • May 2014 - Jun 2015

      Supported Marketing Director and Assistant Marketing Director, in partnership with the Office of Corporate Relations, promoting the University and corporate campus events via Twitter, and LinkedIn. Prepared internal communications for faculty, preparing email campaigns and weekly newsletters. Created analytical reports for newsletter advertisers to prove return on investment. This marketing internship garnered me experience in advertising, event planning, as well as email marketing strategies.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Contributing Writer
      • Sep 2014 - May 2015

      Madison, WI Brainstorm, write, edit fashion and pop culture relevant pieces for fashion and lifestyle magazine.

    • Italy
    • Accounting
    • 1 - 100 Employee
    • Public Relations Manager
      • Apr 2014 - Oct 2014

      Madison, Wisconsin Area Plan, strategize and coordinate marketing and public relations pitches for local start up company. Build and maintain media clientele lists in the Midwest while orchestrating company launch for June 2014.

    • Lead Sales Associate
      • Jul 2005 - Sep 2014

      Delavan, WI Provide excellence customer service to patrons while building lasting relationships. Train, supervise and manage new and existing employees while maintaining and coordinating inventory daily. I helped construct marketing strategies from the initial design process to the final roll-our for family owned business.

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Style Guru Columnist
      • May 2013 - Dec 2013

      Write and edit weekly columns about fashion while forecasting trends. Interview, plan and organize articles while staying up to date with fashion trends. http://www.collegefashionista.com/style-guru-bio-taylor-lee-clarahan-2/

    • Office Manager
      • Jun 2011 - Aug 2012

      Aided owner in sustaining day to day work success. Handled all billing, social media, itineraries, communication, and customer service

    • United States
    • Advertising Services
    • Receptionist
      • May 2009 - Jul 2011

Education

  • University of Wisconsin-Madison
    Bachelor's degree, Marketing - Coursework focus in Supply Chain
    2010 - 2015
  • Wrightstown High School

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