Experience

Sona Pharmacies

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Mar 2020 - Present

  My role is multi-faceted, working to create compelling marketing for our external audiences as well as improve internal communication for our employees. All of my efforts are aimed on meeting company goals and growing our business. In my marketing specific efforts, I create, execute, and evaluate all of the materials, messages, and community outreach for the various parts of our pharmacy, including Sona Pharmacy + Clinic, Sona Compounding, Sona Specialty, Sona Acces, and our PBM, Sona Benefits. As a member of the leadership team, I support internal communication through regular corporate communication, quarterly goal meetings, and day-to-day internal support for employees. Part of my role is to ensure all team members feel comfortable with the message we're marketing and have the tools they need to succeed. This in turn allows me to focus on improving internal communication and leadership team efficiencies through clear, consistent communication and organizational problem-solving. My goal is to grow all parts of Sona by effectively telling our story, delighting our customers, and connecting our community and team with the resources and excellent services that all parts of our business offer.



Ocozzio

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Marketing Strategy

  • Apr 2019 - Mar 2020

  In this role, I managed and hired a team of six Marketing Strategist & Copywriters and oversaw the strategic marketing efforts of 50+ clients across the nation. Every day, I connected with C-Suite Executives and Sales teams to create and execute marketing strategies that directly related to their unique business-growth goals. As a leader, I spent time developing and coaching my team members so that they could lead these conversations with their clients by teaching them to understand and implement email analytics, industry trends, and digital strategies. I created the framework for the organizational structure of email analytics, team meetings, and operational efficiencies across our Strategy & Copy, Project Management, and Design teams.Much of my focus was on improving how our team functioned and supplying my team members with the tools and training they needed to continually acheive organizational and individual goals.

• Director of Strategy and Marketing

  • Nov 2017 - May 2019

  As Director of Strategy and Marketing, a role I helped create and the first to hold the position, I support the creation and execution of internal Ocozzio marketing efforts and spearhead business/industry intelligence, as well as the continual education and growth of the Strategy Team as a whole. Roles and Responsibilities: • Serve as first resource for when copywriters have content/industry questions. As needed, support copywriters with larger strategic projects:- Websites- Capabilities brochures- Videos- Proposals • Support and spearhead the development of Ocozzio marketing materials and projects as needed or requested • Research, share and implement the use of industry news, trends and emerging strategies and technologies with Strategy Team and office-wide teams in a formalized process• Be Strategy team point of contact for analytics: knowledgable on client trends, lessons learned, make suggestions on ways to optimize. This includes email, website and video• Concept/creation of templates for use in key documents: email strategies, website workflows, conference recommendations, etc. • Serve as a troubleshooting resource for all teams when progress has stalled on projects

• Marketing Copywriter

  • Dec 2015 - Nov 2017

  • Provide creative marketing strategy and writing services for over 50 B2B clients nationwide• Develop and execute unique messaging concepts for various marketing campaigns, including digital, print and multimedia• Work account leaders, graphic and web designers to design marketing materials that are impactful across every medium• Incorporate brand messages and storytelling into overarching marketing campaigns for B2B clients



lululemon

• Canada
• Retail
• 700 & Above Employee

• Key Leader

  • Sep 2013 - May 2015

  While at lululemon, I was able to support a variety of needs. I worked with the Global Digital team to grow brand presence in Northern California while also running the specific social channels for the store I worked in. I was also able to work directly on a customer feedback site called HeyLululemon, in which customers would provide their specific concerns with products. I would work with them to get this information back to Corporate to find ways to improve both the product and the customer experience.



FNS Training Center

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Customer Service Representative

  • Mar 2014 - Sep 2014

  I was hired for a contracted period to help create and prepare a team for the upcoming expansion of the training facilities. My role required me to wear many hats during my short time there; I was solely responsible for hiring a front desk team of five individuals as well as three new athletic coaches. I restructured the internal organization system for the facility to allow for more efficient distribution of information between offices. My second role involved creating powerful marketing campaigns and strategies to find new members of the community that would be interested in our facility. I focused on building relationships throughout the community, implemented various methods of marketing including social media, email, and telemarketing. My final job was to plan for the upcoming expansion logistically, booking catering, entertainment, security, and day of necessities for our grand opening. This also required a second marketing campaign as well as training sessions for the newly hired staff to prepare for the influx of new members and day of logistics.


Bramasol, Inc.
• IT Services and IT Consulting
• 1 - 100 Employee
• Marketing Communications Associate

  • Sep 2012 - Sep 2013