Taylor Preston
VP of SalesAmp at SalesAmp- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Girl Scout's Gold Award
-Apr, 2011- Nov, 2024 -
Inbound Certification
HubSpotFeb, 2015- Nov, 2024
Experience
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SalesAmp
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United States
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Advertising Services
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1 - 100 Employee
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VP of SalesAmp
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Oct 2022 - Present
As the VP of SalesAmp, I oversee the business unit as its own operating business within the Figmints umbrella. We continue to operate with 10-15 passionate and creative people to help make our clients' people and business thrive and grow. As an employee of Figmints for nearly a decade, I've learned the business from working in nearly all positions. Learning and growing in the exact positions that are still held in the company today position me as a great fit to lead this business unit to success. My role consists of: - Championing and growing the SalesAmp business unit as a thriving brand of the Figmints family - Leading the SalesAmp team to strategically hit our quarterly and yearly goals - Ensuring projects are running profitably, timely, and in the best quality for client success - Motivating the SalesAmp team and ensuring they are all individually thriving - Promoting the SalesAmp brand as a unique offering in the market - Cultivating happy and successful client partnerships for longevity - Creating a strategic and defined process so projects can move through the shop efficiently and clearly - Ensuring creative accurate and strategic direction for the SalesAmp brand and of its clients
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Director of Studio (Creative Director)
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Sep 2021 - Dec 2022
As the Director of Studio for SalesAmp (a Figmints company), I focus on the creation and driving creative strategy for our clients and internal marketing initiatives. I focus on: - Strategizing with clients to discover where they want to push their brand's identity - Writing overarching brand messaging - Working with clients to bring their brand's identity to life through anything written, designed, or produced through video - Strategizing with clients and internal team to determine fully integrated marketing campaigns that are compelling to their specific audience - Managing an internal team of three creatives to create the best work possible to ensure our clients are being represented and seen as they see fit - Ensuring all projects are worked within budget and timeline - Strategizing with internal team of experts to determine internal integrated campaigns - Managing and editing copy & design for integrated campaigns- Live strategy with clients to determine brand story and campaign messaging - Defending creative and analytical choices made and strategize with clients and leadership on next steps
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Figmints Digital Creative Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Creative Strategist and Copywriter
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Jan 2020 - Oct 2021
As the Creative Strategist for Figmints, I focus on the overarching creative strategy for Figmints' internal marketing and our client's marketing initiatives. I focus on: - Facilitating and strategizing with clients to discover where they want to push their brand's identity - Writing overarching brand messaging including their brand story, positioning statement, tagline, and more- Working with clients to bring their brand's identity to life through writing website copy, marketing collateral copy, ad copy, email copy, blog content, and beyond. - Strategizing with clients and internal team to determine fully integrated marketing campaigns that are compelling to their specific audience - Managing a bench of outside writers and editing their content to be client and market-ready - Project managing Figmints' internal marketing and sales campaigns and projects- Strategizing with internal team of experts to determine internal integrated campaigns - Writing copy or managing and editing copy for internal integrated campaigns and for integrated marketing campaigns for our clients- Reporting on data and analytics on previous internal campaigns to CEO and President - Defending creative and analytical choices made and strategize with leadership on next steps
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Project Manager
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Jan 2019 - Jan 2020
- Manage internal team of five departments to ensure timelines are being met- Promote use and manage internal project management software- Determine accurate priority of tasks for team to execute - Continue managing 1-2 external client relationships - Create internal standard operating procedure for project workflow - Lead weekly project status meetings with senior leadership
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North Star Marketing | Figmints
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager/Business Operations Manager
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Oct 2017 - Jan 2019
I am currently managing three accounts as account manager, managing the new business operations, and business operations within North Star Marketing | Figmints. As an Account Management, I am the strategic thinking quarterback and expert for the clients I serve everyday. I develop strategic campaigns based on the client's goals, business model and how their company works. I work to serve my clients to the best of my and my team's ability while working within North Star's mission of redefining marketing to work for sales. I am the liaison between the client and my internal team to ensure the foundation is properly laid for the account and that we continuously meet client expectations and campaign goals, on time and on budget. As the New Business Operations Manager, I manage the internal calendar of new business milestones, meetings, call and presentations. Ensure the pipeline is up to date and all actions are being completed by the appropriate person between myself, the Business Development Manager and the Chief Revenue Officer (CRO). Attend new business meetings with the CRO and ensure all pertinent information is relayed to the Business Development manager and President. Strategize personalized offering for prospect and complete all business cases, proposals and letters of agreements. Maintain and organize internal templates and pricing sheet for ease of use. Determine new, implement and facilitate new-client onboarding process and internal account management hand-off strategy. As a business operations manager, I oversee the day to day operations of the office, plan and facilitate quarterly off-site internal team meetings and outings, plan, coordinate, and promote off-site quarterly partner networking events, and manage the monthly invoicing schedule for all clients within North Star and Figmints.
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Account Manager
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Aug 2017 - Oct 2017
A strategic thinking quarterback and expert for the clients I serve everyday. I develop strategic campaigns based on the client's goals, business model and how their company works. I work to serve my clients to best of my and my team's ability while working within North Star's mission of redefining marketing to work for sales. I am the liaison between the client and my internal team to ensure the foundation is properly laid for the account and that we continuously meet client expectations and campaign goals, on time and on budget.
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Junior Account Manager
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May 2016 - Aug 2017
As a Junior Account Manager, I was the right-hand to the Account Manager on all accounts in they owned. I ensured the tactical campaign calendar deadlines were maintained and on track to be met, acted as a secondary contact resource for the client and was the liaison between the internal account team and campaign team. In the Account Manager's absence, I acted the point-of-contact for all clients and developed a status report for the Account Manager's return. I communicated the status of each account to the internal team on a weekly basis. Finally, I developed a new internal filing and organizational system, resulting in greater efficiency for the North Star team.
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Account Manager Apprentice
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Sep 2015 - May 2016
As the Account Manager Apprentice, I participated in an in-depth learning experience working directly with the account management team. I pioneered the apprenticeship program and developed the internal process for apprentices to come. I implemented client projects to maintain the developed project timelines and facilitated mandatory research to help clients' projects move forward strategically and efficiently.
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Volunteer
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Jul 2012 - Dec 2015
•Initiated first website for the non-profit organization and submitted original ideas •Provided relevant assistance and critique for 6-day conference with 50 participants •Lead and advised for Marketing Team of 5 and Conference team of 25 •Initiated first website for the non-profit organization and submitted original ideas •Provided relevant assistance and critique for 6-day conference with 50 participants •Lead and advised for Marketing Team of 5 and Conference team of 25
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Advera Health Analytics (acquired by TriNetX)
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United States
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Information Services
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1 - 100 Employee
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Inbound Marketing Intern
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Jan 2015 - May 2015
AdverseEvents, Inc. is a healthcare informatics company that improves patient safety and reduces systemic healthcare costs through the comprehensive analysis of post-marketing drug side effect data. Using our proprietary technologies - RxFilter™, RxScore™, and RxSignal™ - AdverseEvents provides services to enterprise markets including Managed Care Organizations (Health Plans, Payers, Health Systems, and Hospitals), Pharmaceutical Companies (Drug Discovery, Clinical Trial Design, CI, and Pharmacovigilance), and Financial Institutions - all while keeping the patient as the key stakeholder.
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Venture Literary Arts Magazine
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Suffolk University
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Editor-in-Chief of Venture Literary/Arts Magazine
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Sep 2014 - May 2015
•Created and published a literary magazine containing the works of Suffolk's students •Edited and read all entries and acted as a final say for inclusion •Managed staff and collaborated with other editors •Created advertising documents •Worked with graduate students for the betterment of the publication •Created and published a literary magazine containing the works of Suffolk's students •Edited and read all entries and acted as a final say for inclusion •Managed staff and collaborated with other editors •Created advertising documents •Worked with graduate students for the betterment of the publication
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JP Licks
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Charles Street, Boston, MA 02114
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Shift Supervisor
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Jul 2014 - Dec 2014
Managing staff, finances, and relationships between workers and customers. Managing staff, finances, and relationships between workers and customers.
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Crew Member
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Jan 2013 - Jan 2014
Served hors d'oeuvres to guests of various parties and events •Set up and broke down supplies for 25 to 200 guests •Aided and entertained guests in a respectful and helpful manner Served hors d'oeuvres to guests of various parties and events •Set up and broke down supplies for 25 to 200 guests •Aided and entertained guests in a respectful and helpful manner
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Education
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2011 - 2015
Suffolk University
BA, Communication, Advertising Concentration -
2014 - 2014
Suffolk University Madrid Campus
Bachelor of Arts (BA), Communication -
2007 - 2011
North Kingstown Senior High School
High School, High School/Secondary Diplomas and Certificates
Community
