Experience

Copper Pearl

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Marketing Manager

  • Mar 2023 - Present



Dwell Concierge

• United States
• Consumer Services
• 1 - 100 Employee

• Co-Founder/ CMO

  • Apr 2020 - Mar 2023

  * Co-Created the business strategy, service plans, and pricing structure for all service offerings * Developed and created the Dwell Concierge website * Developed and implemented a customer service platform for tracking door-to-door sales, scheduling appointments, and maintaining technicians work schedule * Designed all marketing outreach including business cards, flyers, emails, etc. * Onboarded all sales team members and instructed them on business protocols and services



JuJuBe Intl.

• United States
• Wholesale
• 100 - 200 Employee

• Head Of Marketing

  • Mar 2022 - Sep 2022



IVL Collective

• Marketing Director

  • Sep 2020 - Mar 2022

  Draper, Utah, United States • Managed all marketing campaigns, product launches, photoshoots, email campaigns, and events that provided a 150% year over year growth. • Initiated an email, SMS, and SEO strategy for the brand to increase sales. • Developed and managed KPIs for all marketing team members • Created an influencer, loyalty, and ambassador program to raise brand awareness • Managed launch of Studio IVL (a boutique fitness studio in Draper, Utah) • Developed and launched a new fitness app to help… Show more • Managed all marketing campaigns, product launches, photoshoots, email campaigns, and events that provided a 150% year over year growth. • Initiated an email, SMS, and SEO strategy for the brand to increase sales. • Developed and managed KPIs for all marketing team members • Created an influencer, loyalty, and ambassador program to raise brand awareness • Managed launch of Studio IVL (a boutique fitness studio in Draper, Utah) • Developed and launched a new fitness app to help growth of Studio IVL Show less



Albion Fit

• United States
• Retail
• 1 - 100 Employee

• Marketing Campaign Manager

  • Nov 2019 - Sep 2020

  Greater Salt Lake City Area • Managed all marketing campaigns, product launches, photoshoots, email campaigns, and events that provided a 20% growth within 8 months • Created and executed strategy for email marketing flows that promoted the brand lifestyle while highlighting products • Wrote copy for blog posts, product descriptions, landing pages, emails, etc. that ensured consistency and brand integrity • Developed and managed KPIs for all marketing & design team members • Enabled an influencer management… Show more • Managed all marketing campaigns, product launches, photoshoots, email campaigns, and events that provided a 20% growth within 8 months • Created and executed strategy for email marketing flows that promoted the brand lifestyle while highlighting products • Wrote copy for blog posts, product descriptions, landing pages, emails, etc. that ensured consistency and brand integrity • Developed and managed KPIs for all marketing & design team members • Enabled an influencer management platform for all collabs to ensure productivity and coordinate promotional calendar • Implemented a project management system to optimize design team efficiency and provide on time deliverables

• Marketing Project Manager

  • Jan 2019 - Nov 2019

  Create and manage calendar including the following projects: • Marketing Campaigns • Product Launches • Photoshoots • Email Marketing Campaigns • Events Planned Create and execute strategy for Content Creation and sharing that promotes our story, lifestyle and highlights product quality and innovation. Write copy for Blog Posts, product descriptions, special landing pages, product emails etc., that ensures consistency and brand integrity between visual and written… Show more Create and manage calendar including the following projects: • Marketing Campaigns • Product Launches • Photoshoots • Email Marketing Campaigns • Events Planned Create and execute strategy for Content Creation and sharing that promotes our story, lifestyle and highlights product quality and innovation. Write copy for Blog Posts, product descriptions, special landing pages, product emails etc., that ensures consistency and brand integrity between visual and written creative. Coordinate photoshoots • Select Models/Photographer and coordinate payment • Prepare Samples/Accessories • Work with marketing team to create vision board for shoot. • Execute Connect with Collaborations Coordinators to ensure they are productive with their time.



JuJuBe Intl.

• United States
• Wholesale
• 100 - 200 Employee

• Marketing Manager- Social Media & PR

  • May 2018 - Jan 2019

  Irvine, California Social Media: Developed and implemented a social media strategy with the goal of creating more engagement on FB, IG, PT, and other social platforms. Identified trends and opportunities for collaborations and communicated details to marketing and product development teams. Assisted in selling product by posting weekly on all social platforms. Managed Ju-Ju-Be Community. Marketing: Developed and implemented regular email marketing programs for launches, clearing out old… Show more Social Media: Developed and implemented a social media strategy with the goal of creating more engagement on FB, IG, PT, and other social platforms. Identified trends and opportunities for collaborations and communicated details to marketing and product development teams. Assisted in selling product by posting weekly on all social platforms. Managed Ju-Ju-Be Community. Marketing: Developed and implemented regular email marketing programs for launches, clearing out old prints and encouraging accessory purchases, etc. Supported all product releases with posts and leaks and responded to any questions. Initiated influencer contact and relationship building via social media activities. Public Relations: Developed and implemented a public relations strategy including product seeding, events, awards, giveaways, and monthly PR coverage reports. Provided product to prop houses for relevant exposure, and confirmed placements. Management: Managed day to day activities of a full-time Marketing Coordinator. Developed Marketing Coordinator skill set by providing ongoing exposure to every aspect of marketing, offering guidance in execution, and increasing responsibilities over time. Set Marketing Coordinator goals and evaluated performance versus goals. Managed independent contractors (e.g. YouTube, photoshoot editing, image clipping, Link & Buy). Other: Attended consumer, influencer and content creator events and tradeshows. Kept European office up to date on the calendar. Coordinated and oversaw the completion of special projects as needed.

• Social Media Manager

  • May 2016 - May 2018

  • Oversaw and managed all social media platforms (Instagram, Facebook, Twitter, Pinterest) and created marketing content and strategies for each • Developed the Content Creator Program to obtain visuals from bloggers and influencers • Coordinated a photography exchange program for local artists • Grew Instagram following from 61k to 124k in less than a year through successful marketing campaigns • Designed, shot, and edited product photoshoots



Highland West Energy, LLC

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Administrative Project Manager

  • Jan 2015 - Mar 2016

  Rexburg, Idaho • Managed and updated highlandwestenergy.com and mountainwestmechanical.com • Created social media marketing plan for HWE • Marketing Manager, Creative Director & Project Manager • Office Manager • Managed all Accounts Receivables and Accounts Payables with Quickbooks • Managed payroll and liabilities • Assisted in bids for future jobs



Career Girls

• United States
• Education
• 1 - 100 Employee

• Social Media Manager & Blog Editor

  • Dec 2013 - Jan 2015

  San Francisco Bay Area •Social Media Strategist specializing in digital influencer engagement, social media marketing and content strategy. • Managed all social media output (including: Facebook, Twitter, Instagram, Pinterest, etc.) • Production Assistant for high profile interviews



MSL (Global)

• France
• Public Relations and Communications Services
• 700 & Above Employee

• PR Intern

  • Jan 2014 - Apr 2014

  San Francisco Bay Area Managed Security and Technology clients. • Developed media lists, editorial calendars, briefing documents, research projects, speaking opportunity calendars, and award calendars • Performed media outreach through phone and email • Wrote company blog posts, and created and distributed social media content through various outlets • Monitored client, industry, and competitor coverage, and created client-facing coverage reports