Senior Account Supervisor

• Jan 2022 - Present

Public Relations Account Supervisor

• Dec 2020 - Jan 2022

Oversees and manages the following food and beverage clients:National Honey Board (Foodservice B2B)California Walnut Board & Commission (Foodservice B2B)Rubix Foods, which was formerly known as Darifair Foods (B2B Foodservice and FMI)Previous experience working with:Idaho Potato Commission (B2C)Avocados from Peru (B2B and B2C)

PR Senior Account Executive

• Jun 2017 - Dec 2020

Promoted a fourth time within the Public Relations department in June 2017 and continued work on new business efforts, writing for the agency's blog, and managing the PR Internship Program. A more thorough job description can be found below in the previous positions at EvansHardy+Young.

PR Account Executive

• Jun 2016 - Jun 2017

As someone who started at the bottom and quickly rose within the ranks at EvansHardy+Young, I learned the in's and out's of B2B and consumer food communications from the ground up. My current job responsibilities include those listed in the Account Coordinator and Assistant Account Executive positions as well as:• Worked directly with each client’s account supervisor to oversee and coordinate strategic public relations programs for agency food commodity clients• Managed day-to-day client activities, including research, planning, implementation, and evaluation of public relations activities, and paying careful attention to budgets, resources, deadlines, and client records.• Wrote B2B blog posts catered toward C-Suite foodservice industry members (please refer to these posts in the publications portion of my profile).I was promoted a third time within the Public Relations department after just about fourteen months in my previous position. Show less

PR Assistant Account Executive

• Apr 2015 - Jun 2016

A more advanced Account Coordinator position (please see description below) that also allows for more opportunities to travel and work directly on behalf of the clients. Here I assisted (and continue to assist) with the management of both foodservice and consumer accounts for 3 food commodity board clients.I was promoted within the Public Relations department for a second time (over the span of just under 9 months) and the 3rd position held at EvansHardy+Young in just over 1 year.

PR Account Coordinator

• Jul 2014 - Apr 2015

• Assist in drafting, copyediting, and/or distribution of press communications materials and journalist communications (Email marketing and platforms include Listrak, MailChimp, Cision, and Pressroom).• Write effectively for various media as required, including press releases, client presentations and written communications with journalists.• Organize and manage media coverage through proactive and reactive pitching efforts. Analyze and graph media impressions for client reporting (via decks, spreadsheets, sizzle reels, etc.).• Contribute to experiential planning for media events and trade shows.• Maintain close and frequent contact with clients, providing professional counsel and account service.• Manage Social Media marketing campaigns and day-to-day activities, including curating and/or creating relevant content to effectively engage with audience.• Conduct online advocacy and open stream for cross-promotions.• Develop and expands community and/or blogger outreach efforts.• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.• Act as liaison and project manager between client and various EHY departments to ensure the clients' needs are met.• Coordinate and supervise intern program Show less

Front Desk Manager

• Feb 2014 - Jul 2014

Account Service Support:• Acted as personal assistant to CEO and President• Drafted executive correspondence and new business documents• Opened jobs/job campaigns in accounting software; created job bags• Tracked and clipped client ads weekly• Proofread advertising materials for spelling/grammar/accuracy• Copyedited for Creative Executives• Assisted other departments with overflow work (especially for PR)Office Management:• Opened and closed the office daily• Various office management support responsibilities, including: managed expendable supplies; reviewed deliveries for accuracy; approved invoices for payment• Prepared weekly time sheets for Creative staff• Maintained copier each month and submitted report to accounting manager• Was responsible for fax and copier maintenance calls, as well as general knowledge of machines• Coordinated office supply and maintenance needs• Maintained reception area, common areas, and conference room in a neat, presentable state• Assisted with event planning; handled staff luncheons; supported travel coordination• Directed calls to appropriate person or department• Welcomed visitors cheerfully; attended to their care and comfort• Sorted and distributed incoming mail & deliveries in a timely manner• Prepared, recorded, stamped and took outgoing mail to post office daily• Prepared & recorded outgoing express service packages• Maintained mail & express logs; closed out and submitted to accounting manager at the close of each month; reviewed vendor billing for accuracy Show less

Publicist

• Sep 2013 - Feb 2016

Seasonal position through the agencies of Carol Marshall PR and Sunshine Sachs; contracted through SBIFF • Assisted in preparing for and executing publicity campaigns for SBIFF every season • Escorted talent down the red carpet, doing live shots and interviews • Liaised between press and talent, managing media relations and inquiries • Worked in the press office maintaining publicity files, tracking media coverage and impressions, preparing and mailing press releases and press kits, and gathering and organizing press clippings and releases Show less

Promotions and Events Assistant

• Jun 2013 - Feb 2014

• Designed, implemented, and expedited monthly marketing plan. • Supported and facilitated development and implementation of new business/marketing plans. • Developed marketing strategy, based on knowledge budget, audience, local industry trends and image • Developed and administered marketing database, which included client and prospect information, email lists, phone lists, etc. • Assisted in making staffing and hiring decisions within marketing department. • Managed day-to-day activity with PR, press, and marketing communications agencies • Planned and facilitated special events while catering to the needs of VIPs and guests • Promoted and led Service Industry Nights on Sunday nights • Answered phones, made reservations, and completed daily administrative tasks Show less

Athletic Marketing Intern

• Aug 2011 - Jun 2013

• Student ambassador on game days, which included program sales, promotions, and halftime activities • Worked office hours gaining experience in social media, advertising, and especially sponsor relations. • Wrote and edited the script for commentators to announce during games. • Promoted to Music Producer for USD Baseball (chose music and sound clips to play throughout the game; responsible for the batter's walk-up music for every at bat; ensured that the commentator mentioned the marketing bits and promotions in the script) Show less

Private Event Host

• Jun 2010 - Aug 2011

• Worked in Marketing to help run private events including weddings and corporate parties• Catered to the needs of guests and worked with both the client and outside vendors• Set-up and broke down each event while handling guest service throughout the event• Worked in the office and gained experience with cold calls, data entry, and client relations• Processed private event contracts and invoices• Coordinated various vendors and processed insurance and other necessary paperwork Show less

Guest Experience Specialist

• Jul 2008 - Aug 2011

• Gained customer service, cash handling, food handling, retail, ticket sales, and membership sales experience by working in three different areas of Guest Services.• Continually remained as one of the top membership sellers and promoters.• Earned the CA Food Safety Certification with a 100% in preparation for working in the kitchen (included cooking, washing, expediting, and managing orders and the cash register).• Worked with giraffes and lorikeets and educated guests on these particular animals while facilitating their feedings and interactions. Show less