Manager of Care & Administration

• Oct 2022 - Present

Operations Manager

• Dec 2017 - Oct 2022

Communications and Events Coordinator

• 2016 - 2017

• Developing and implementing communications goals and strategies • Designing graphics for outreach materials, posters, and online communications, including creating viral campaigns, videos and infographics • Engaging donor, supporter and other stakeholders through directed campaigns, events, and strategic partnership developments • Supporting fundraising and fund development efforts • Developing marketing strategies and collateral for events, programs, and campaigns • Support website content design and development as well as social media presence • Writing, editing and distributing email communication, blog posts and newsletters • Planning and organizing events with support from staff and volunteers • Establishing relationships with partners, suppliers, donors and sponsors Show less

Marketing Director

• 2013 - 2015

Key Responsibilities • Executing national campaigns from creative planning through to completion • Graphic design of all marketing collateral including print, outdoor, online and apparel • Marketing coordination, training, and execution guidance for area representatives, franchisees, and over 700 staff members across Canada • Coordination of radio, advertising, printing, cross promotions and events for local ad funds in major markets • Loyalty building and vendor negotiations • Administration of advertising budgets, accounts payable and receivable, year over year budgeting and marketing inventory • Management and leadership of full-time marketing assistant as well as design and videographer contracts • Maintaining corporate website and social media outlets • Online marketing including e-campaigns, Google Ad words and Facebook advertising • Creation and implementation of written and visual communications Accomplishments • Implementation of a project management system to better communicate with IT staff and Area Representatives • Successful rebrand including design elements, photography, radio creatives and website • Implementation of a gift card system using barcodes for activation and redemption challenged with the limitations of no central bank system • Implementation of an individual studio Facebook page shut down, in turn increasing social media following by over 500% in 6 months Show less

Lead Graphic Design

• 2012 - 2013

• Graphic design for print and web in a creative team environment • Collaboration with design team to drive social media content strategy, execution, measurement and optimization • Developing monthly marketing strategy based on metrics and website analytics • Acting Project Manager • Graphic design for print and web in a creative team environment • Collaboration with design team to drive social media content strategy, execution, measurement and optimization • Developing monthly marketing strategy based on metrics and website analytics • Acting Project Manager

Owner

• 2009 - 2012

Operating Eureka Moment Marketing, a trade-name of Gun-Shy Investments Inc. • Marketing clients included The Town of Peace River, Geotourism Canada, Advanced Paramedic Ltd., The MD of Opportunity, Community Futures, Think Local Market, Magnum Business Centre, Lux Liner, The Rotary Club, Accredited Supportive Living Services Ltd., and The Vault Magazine • Store manager of Gun-Shy Investment’s large format print shop Counterfeit Ink. Overseeing staff with inventory, printer operation, training and administration duties • Ongoing contract as Communications Coordinator for NAIT Boreal Research Institute. Managing monthly newsletters, print design, video editing, website and graphic design Show less

Server

• 2008 - 2010

Front Desk Clerk/Night Auditor

• 2007 - 2008

Barista

• 2005 - 2007