Experience

The Wright Group - A Retail Sales Agency

• United States
• Retail
• 1 - 100 Employee

• Vice President of Sales

  • Dec 2022 - Present

  Lead sales efforts for several top brands in the Home, Hardlines, and consumables categories across multiple major retailers including Target, Best Buy, and Menards. - Strength in pioneering new business at Target, gaining placement with multiple brands each producing $MMs in annual volume. - Responsible for sales team execution, business plan creation ,CRM management/execution, delivering on vendor P&L goals, and creating new avenues of growth for our brands and… Show more Lead sales efforts for several top brands in the Home, Hardlines, and consumables categories across multiple major retailers including Target, Best Buy, and Menards. - Strength in pioneering new business at Target, gaining placement with multiple brands each producing $MMs in annual volume. - Responsible for sales team execution, business plan creation ,CRM management/execution, delivering on vendor P&L goals, and creating new avenues of growth for our brands and customers - Maintain and enhance strong retail relationship network to identify unique opportunities and develop new brands in the marketplace.

• Sales Director

  • Aug 2017 - Dec 2022



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sr. Buyer, Lawn & Garden

  • Mar 2015 - Jun 2017

  Manged $100M+ Lawn & Garden Business inclusive of Stores and Digital channels. - Grew major CPG business in Repellents and Lawn Chemicals, working with major suppliers like SC Johnson and Scotts Miracle Gro - Streamlined assortment and established anchor brand statements with Fiskars, Gilmour, and ASTV, all brands that resonated with the Target guests and provided over 10% in annual sales growth - Oversaw all product development for Planters and Garden Decor including helping… Show more Manged $100M+ Lawn & Garden Business inclusive of Stores and Digital channels. - Grew major CPG business in Repellents and Lawn Chemicals, working with major suppliers like SC Johnson and Scotts Miracle Gro - Streamlined assortment and established anchor brand statements with Fiskars, Gilmour, and ASTV, all brands that resonated with the Target guests and provided over 10% in annual sales growth - Oversaw all product development for Planters and Garden Decor including helping relaunch the Smith & Hawken Brand

• Buyer - Outdoor & Pets, Target.com

  • Apr 2012 - Mar 2015

  Tripled the Outdoor Fire & Light business on Target.com in 3 years, growing it from a modest category to over $30 Million in annual sales by leveraging Target Owned Brands, optimizing/expanding assortments, and taking on exclusive brand partnerships. Redeveloped the Grill & Accessories Assortment & Experience creating exclusive brand partnerships with Traeger & STOK, while expanding the footprint of Weber & Char-Broil across channels. Additionally revamped the Rich Relevance platform… Show more Tripled the Outdoor Fire & Light business on Target.com in 3 years, growing it from a modest category to over $30 Million in annual sales by leveraging Target Owned Brands, optimizing/expanding assortments, and taking on exclusive brand partnerships. Redeveloped the Grill & Accessories Assortment & Experience creating exclusive brand partnerships with Traeger & STOK, while expanding the footprint of Weber & Char-Broil across channels. Additionally revamped the Rich Relevance platform by using guest insight data to lead Marketing Analytics, Site Navigation, and Search teams to create a new experience which resulted in Grilling Accessories growing by 150% over two years. Led the expansion of increased delivery services for all of Target.com by collaborating with Merchant & Shipping teams to test, recap, and implement to the door and full assembly services on Patio, Grill, Fitness, and Furniture. Led project to pilot pet food delivery, creating the foundation of pet food delivery at Target.

• SWAT Expert

  • May 2011 - Apr 2012

  Led and developed a Beauty Segmentation Strategy that delivered $20 Million in annual sales upside Executed Target Pharmacies launch of the 2011 Flu Season and entrance into the Pet Meds Market Developed and implemented a Project Management Initiative within Merchandise Operations that improved project completion and implementation

• Senior Business Analyst, Merchandise Planning, See Spot Save

  • Nov 2009 - May 2011

  Led a Cross-Functional Team to develop and execute a Summer Toys merchandise strategy that delivered $4 million in incremental sales and ran a 30% comparable store sales increase Managed the Target Stationery/Holiday End-cap team delivering $10 million in sales over plan by implementing and cross-division flex strategy Partnered with Senior Managers to develop a food category within See Spot Save that generated $12 million of sales upside and increased traffic by… Show more Led a Cross-Functional Team to develop and execute a Summer Toys merchandise strategy that delivered $4 million in incremental sales and ran a 30% comparable store sales increase Managed the Target Stationery/Holiday End-cap team delivering $10 million in sales over plan by implementing and cross-division flex strategy Partnered with Senior Managers to develop a food category within See Spot Save that generated $12 million of sales upside and increased traffic by 3% Identified key growth categories within the See Spot Save business and developed a high level action plan that captured $5 million of sales upside

• Business Analyst, Merchandise Planning, School & Office

  • Jun 2008 - Nov 2009

  Managed 800 individual items and $150 million of inventory exceeding sales and margin goals by careful execution on sourcing, vendor management, and strategy implementation Executed eight seamless merchandise transitions per year in a 95% import business through careful planning and vendor communication



Target Corporation

• Thailand
• Professional Training and Coaching

• Merchandise Planning Intern

  • Jun 2007 - Aug 2007

  Improved advertising forecast accuracy by 10% through innovating the Ad planning process Developed Circular Advertising best methods by partner Improved advertising forecast accuracy by 10% through innovating the Ad planning process Developed Circular Advertising best methods by partner