Associate Creative Director

• Aug 2022 - Present

Designer

• Mar 2020 - Present

Brand Ambassador

• Jan 2019 - Apr 2022

Lead Retail Specialist

• Dec 2018 - Apr 2022

Brand Manager

• Nov 2017 - Dec 2018

-Head of overall brand strategy and execution -Create and implement digital marketing strategy through use of various platforms including Facebook, Instagram, LinkedIn, Yelp, Constant Contact, Google Analytics, and more -Lead copywriting and design for all digital content -Website maintenance and design strategy -Pursue and maintain external partnership opportunities -Responsible for securing partnership with Dallas WeWork locations as a preferred vendor for their members -Lead business development efforts through event attendance and market research -Planning and execution of company sponsored events and seminars -Develop educational content in conjunction with in-house CPAs -Receive and coordinate media requests -Manage recruitment efforts through job postings, company culture promotion, interviews, and onboarding -Head of company culture initiative including benefits package, annual retreat planning, office aesthetic and vital company policies and documents including employee handbook and core values -Co-founder of Kelly CPA University www.kellycpatexas.com/university Show less

Creative Marketing Director

• Jul 2017 - Sep 2018

-Develop and manage web strategy and presence, including Facebook account and other social media business accounts such as TripAdvisor -Capture images and write creative copy for use on website and social media channels -Place advertisements with local and national media outlets -Receive and coordinate media requests -Researched and identified top targets for media and advertising relationships including Michigan Economic Development Corporation, TripAdvisor, MyNorth Media and Facebook -Acted as on-site coordinator and advance contact for Travel Channel segment taping -Increased average reach of Facebook posts by 350% over a 3 month period -Creative lead in website renovation Show less

Talent Agent

• Jan 2017 - Mar 2017

-Responsible for creating tailored pitches aimed at potential clients -Responsible for overseeing 500+ artists for bookings on college/university campuses -Communicated internally with other departments (marketing, sponsorship, and legal) to evaluate the need for their services on a show-by-show basis -Acted as liaison between artist managers and on campus promotions team to determine best approach to marketing, production, and artist hospitality -Vetted artist production and hospitality requirements with venues/promoters -Scouted new talent by attending concerts and networking with other industry professionals -Performed ongoing market research and demographic profiling to capitalize on new markets -Facilitated initial contact with venue managers, promoters and in-house agents to schedule talent acts, including cold calling to establish new relationships -Compiled and distributed weekly email newsletter to 2,000 recipients -Negotiated rates and contractual agreements on behalf of artists -Responsible for deciding appropriate capacity, ticket prices, expenses, production elements, sound and lights for concerts -Oversaw one full-time assistant position Show less

Talent Agent

• Mar 2015 - Dec 2016

-Creator of the College Concerts Booking Department -Responsible for creating tailored pitches aimed at potential clients -Responsible for overseeing 500+ artists for bookings on college/university campuses -Communicated internally with other departments (marketing, sponsorship, and legal) to evaluate the need for their services on a show-by-show basis -Acted as liaison between artist managers and on campus promotions team to determine best approach to marketing, production, and artist hospitality -Vetted artist production and hospitality requirements with venues/promoters -Scouted new talent by attending concerts and networking with other industry professionals -Performed ongoing market research and demographic profiling to capitalize on new markets -Facilitated initial contact with venue managers, promoters and in-house agents to schedule talent acts, including cold calling to establish new relationships -Compiled and distributed weekly email newsletter to 2,000 recipients -Negotiated rates and contractual agreements on behalf of artists -Responsible for deciding appropriate capacity, ticket prices, expenses, production elements, sound and lights for concerts -Oversaw one full-time assistant position Show less

Booking Coordinator

• Mar 2012 - Mar 2015

-Assistant to head of the College Concerts Department overseeing 400+ artists on the national touring level -Oversaw second assistant position -Performed ongoing customer/market research and demographic profiling to capitalize on new and existing markets -Facilitated initial contact with venue managers, promoters and in-house agents to schedule talent acts, including cold calling to establish new relationships -Attended internal weekly meetings with agents across the country to develop touring strategies for artists -Compiled and distributed weekly email newsletter to 2,000 recipients -Lead monthly meetings with peers to discuss new talent findings thatI could potentially present to agents -Negotiated rates and contractual agreements on behalf of artists Show less

Assistant to the Talent Buyer

• Sep 2010 - Feb 2012

-Acted as artist hospitality liaison on behalf of the venue to ensure all of artist needs were met -Reviewed contracts -Supervised settlement sheets at the end of each concert -Managed all social media channels -Acted as artist hospitality liaison on behalf of the venue to ensure all of artist needs were met -Reviewed contracts -Supervised settlement sheets at the end of each concert -Managed all social media channels

Assistant to the Talent Buyer

• Sep 2010 - Feb 2012

-Manage all ticket processing and merchandise orders -Acted as artist hospitality liaison on behalf of the venue to ensure all of artist needs were met -Managed all social media channels -Manage all ticket processing and merchandise orders -Acted as artist hospitality liaison on behalf of the venue to ensure all of artist needs were met -Managed all social media channels