Taylor Masotto
Teacher at Pea Ridge School District- Claim this Profile
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Bio
Experience
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Pea Ridge School District
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United States
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Writing and Editing
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1 - 100 Employee
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Teacher
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Jul 2019 - Present
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Walmart
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United States
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Retail
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700 & Above Employee
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People Product Innovations Manager
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Jul 2018 - Jul 2019
Create selection strategies for new field structures Write and validate assessments for field and supply chain roles Collaborate with key stakeholders to ensure alignment on all projects Prepare executive decks for leadership presentations Present project details and results to executive leadership and team members Work according to “Agile” methodology ways of working Improve selection strategy and materials based on associate and leadership feedback Create selection strategies for new field structures Write and validate assessments for field and supply chain roles Collaborate with key stakeholders to ensure alignment on all projects Prepare executive decks for leadership presentations Present project details and results to executive leadership and team members Work according to “Agile” methodology ways of working Improve selection strategy and materials based on associate and leadership feedback
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Flypaper Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Agency Manager
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Dec 2017 - Jul 2018
Led a diverse team of 10 including product specialists, campaign specialists, and consultants to achieve sales goals and agency growthExpertise in digital marketing including Search Engine Optimization, Search Engine Marketing, Display Advertising, E-mail Marketing, Content Marketing, Social Media Marketing and Management, Website Development, and Data AnalyticsStrategically planned for major accounts including campaign development, budgeting, execution, and ongoing project managementOversaw and managed the sales, development, and execution of all digital marketing elements of client campaigns Show less
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Digital Marketing Specialist/Project Manager
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May 2015 - Dec 2017
Manage over 130 projectsDelegate responsibilities to a team of 6, including account managers and product specialists Develop standards and guidelines to be followed during fulfillment processWork with small to medium businesses to build strategic digital marketing plans for their target marketBuild, edit and maintain websitesCreate social media campaigns across multiple platforms, including Facebook, Instagram & TwitterResearch & develop Search Engine Optimization keywords and strategiesWrite SEO rich content for websitesWork directly with clients to troubleshoot issues and changes Show less
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University of Arkansas
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United States
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Higher Education
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700 & Above Employee
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Graduate Teaching Assistant
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Aug 2013 - May 2015
Teach honors students the fundamentals of communication and public speaking. Plan and organize 50 minute lectures that are relatable and engaging. Encourage and coach students on improving their speech skills in class and during office hours. Assess student progress throughout the course and develop individualized plans to ensure success in class. Teach honors students the fundamentals of communication and public speaking. Plan and organize 50 minute lectures that are relatable and engaging. Encourage and coach students on improving their speech skills in class and during office hours. Assess student progress throughout the course and develop individualized plans to ensure success in class.
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Communications Intern
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Aug 2014 - Dec 2014
Write and edit news releases regarding events, successes, and gifts involving Fulbright College affiliates. Monitor media for mentions of Fulbright students, faculty, and alumni. Seek information and quotes from parties involved in stories. Assist in promoting and setting up events. Write and edit news releases regarding events, successes, and gifts involving Fulbright College affiliates. Monitor media for mentions of Fulbright students, faculty, and alumni. Seek information and quotes from parties involved in stories. Assist in promoting and setting up events.
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Univeristy of Arkansas Office of Sustainability
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United States
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Environmental Services
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1 - 100 Employee
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Sustainability Communication Campaign Project Participant
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Aug 2014 - Dec 2014
Worked with a team to create an effective communication plan for the Office of Sustainability, targetting their key audiences. We collected data on the office's current practices and provided alternate best practices based on research gathered from sustainability professionals. Our collaboration produced new initiatives specifically tailored to each target market; the students, faculty and staff, and the community. Worked with a team to create an effective communication plan for the Office of Sustainability, targetting their key audiences. We collected data on the office's current practices and provided alternate best practices based on research gathered from sustainability professionals. Our collaboration produced new initiatives specifically tailored to each target market; the students, faculty and staff, and the community.
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City of Fayetteville, Arkansas
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United States
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Government Administration
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1 - 100 Employee
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Community Outreach Project Coordinator
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Jan 2014 - Apr 2014
Researched the city's communication channels and identified opportunities for improvement. Created a monthly newsletter to inform residents about the current and upcoming sustainability initiatives within the City of Fayetteville. The newsletter announced opportunities to participate in workshops and volunteer work. It also encouraged residents to conserve water and energy, and offered best practices to do so. The plan involved sending the newsletter out with residents' water bills to promote the message that conserving water and energy also reduces costs. Show less
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Darden Restaurants
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Host/Server/Togo Specialist
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Mar 2009 - Aug 2013
Assist guests in order selection by promoting menu items and current specials. Respond to inquiries regarding meal preparation and service. Use opportunities to up-sell to increase sales. Directly assist managers with evaluating and balancing daily financial records. Assist guests in order selection by promoting menu items and current specials. Respond to inquiries regarding meal preparation and service. Use opportunities to up-sell to increase sales. Directly assist managers with evaluating and balancing daily financial records.
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Walton College of Business
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United States
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Higher Education
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100 - 200 Employee
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Marketing Project Participant
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Jun 2012 - Jul 2012
Developed 4 different market research surveys for Lake Weddington Park patrons Entered and analyzed data using SPSS software Developed 4 different market research surveys for Lake Weddington Park patrons Entered and analyzed data using SPSS software
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Marketing Volunteer
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Mar 2012 - Mar 2012
Promoted L'Oreal products, recommended cosmetics, and informed attendees where products could be found locally to purchase Promoted L'Oreal products, recommended cosmetics, and informed attendees where products could be found locally to purchase
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Education
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University of Arkansas at Fayetteville
Master of Arts (MA), Communication -
University of Arkansas at Fayetteville
Bachelor of Arts (B.A.), Communication