Taylor Lanier
Digital Marketing Specialist at Becker- Claim this Profile
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Bio
Bob Vance
I had the pleasure of working with Taylor and really enjoyed the energy and positivity that she brings to every situation. She’s a really talented individual, very creative & thoughtful, and a real go-getter when it comes to taking initiative, thinking outside the box, and making things happen. Such a wonderful personality too, always full of enthusiasm and just one of those people that makes others around her feel better. Taylor has a bright future ahead of her no matter what she does, but her expertise and passion for marketing is where she truly shines. I’m happy to have worked alongside her as well as call her a friend.
Roman Randall
Working with Taylor has been awesome! She is a good copywriter, a fantastic team player, fearless, caring, and always willing to learn and grow. Our entire staff and clients have loved working with Taylor.
Korbin Dudley
Taylor is very hard-working and can tackle any problem you put in front of her. Her ability to deep dive, and research any topic, and her willingness to help others make her stand out. She is a highly-skilled, experienced, and helpful professional with a positive attitude. I am very grateful for the time spent working with Taylor and highly recommend her to potential employers.
Bob Vance
I had the pleasure of working with Taylor and really enjoyed the energy and positivity that she brings to every situation. She’s a really talented individual, very creative & thoughtful, and a real go-getter when it comes to taking initiative, thinking outside the box, and making things happen. Such a wonderful personality too, always full of enthusiasm and just one of those people that makes others around her feel better. Taylor has a bright future ahead of her no matter what she does, but her expertise and passion for marketing is where she truly shines. I’m happy to have worked alongside her as well as call her a friend.
Roman Randall
Working with Taylor has been awesome! She is a good copywriter, a fantastic team player, fearless, caring, and always willing to learn and grow. Our entire staff and clients have loved working with Taylor.
Korbin Dudley
Taylor is very hard-working and can tackle any problem you put in front of her. Her ability to deep dive, and research any topic, and her willingness to help others make her stand out. She is a highly-skilled, experienced, and helpful professional with a positive attitude. I am very grateful for the time spent working with Taylor and highly recommend her to potential employers.
Bob Vance
I had the pleasure of working with Taylor and really enjoyed the energy and positivity that she brings to every situation. She’s a really talented individual, very creative & thoughtful, and a real go-getter when it comes to taking initiative, thinking outside the box, and making things happen. Such a wonderful personality too, always full of enthusiasm and just one of those people that makes others around her feel better. Taylor has a bright future ahead of her no matter what she does, but her expertise and passion for marketing is where she truly shines. I’m happy to have worked alongside her as well as call her a friend.
Roman Randall
Working with Taylor has been awesome! She is a good copywriter, a fantastic team player, fearless, caring, and always willing to learn and grow. Our entire staff and clients have loved working with Taylor.
Korbin Dudley
Taylor is very hard-working and can tackle any problem you put in front of her. Her ability to deep dive, and research any topic, and her willingness to help others make her stand out. She is a highly-skilled, experienced, and helpful professional with a positive attitude. I am very grateful for the time spent working with Taylor and highly recommend her to potential employers.
Bob Vance
I had the pleasure of working with Taylor and really enjoyed the energy and positivity that she brings to every situation. She’s a really talented individual, very creative & thoughtful, and a real go-getter when it comes to taking initiative, thinking outside the box, and making things happen. Such a wonderful personality too, always full of enthusiasm and just one of those people that makes others around her feel better. Taylor has a bright future ahead of her no matter what she does, but her expertise and passion for marketing is where she truly shines. I’m happy to have worked alongside her as well as call her a friend.
Roman Randall
Working with Taylor has been awesome! She is a good copywriter, a fantastic team player, fearless, caring, and always willing to learn and grow. Our entire staff and clients have loved working with Taylor.
Korbin Dudley
Taylor is very hard-working and can tackle any problem you put in front of her. Her ability to deep dive, and research any topic, and her willingness to help others make her stand out. She is a highly-skilled, experienced, and helpful professional with a positive attitude. I am very grateful for the time spent working with Taylor and highly recommend her to potential employers.
Credentials
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200 Hr Certified Yoga Instructor
Yoga AllianceMay, 2014- Nov, 2024 -
Google Ads Measurement Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Google Ads Shopping Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Google App Ads
Google Digital Academy (Skillshop)Dec, 2021- Nov, 2024 -
Backlink Management
SemrushFeb, 2021- Nov, 2024 -
Local SEO
SemrushFeb, 2021- Nov, 2024 -
Mobile SEO
SemrushFeb, 2021- Nov, 2024 -
SEO Fundamentals Exam
SemrushFeb, 2021- Nov, 2024 -
Keyword Research Exam
SEMrushDec, 2020- Nov, 2024
Experience
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Becker
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2023 - Present
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Summit Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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SEM Specialist
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Mar 2021 - Dec 2022
Summit Digital Marketing is an award winning, 5-star SEM marketing agency out of Colorado Springs, Colorado. We serve clients in over 30 different countries specializing in Search Engine Optimization and Pay-Per-Click management, while also offering Facebook, Etsy, Amazon, and Email marketing. I work seamlessly with our team to help build our clients' lead pipeline, deliver them more customers, and increase their revenue year over year. Summit Digital Marketing is an award winning, 5-star SEM marketing agency out of Colorado Springs, Colorado. We serve clients in over 30 different countries specializing in Search Engine Optimization and Pay-Per-Click management, while also offering Facebook, Etsy, Amazon, and Email marketing. I work seamlessly with our team to help build our clients' lead pipeline, deliver them more customers, and increase their revenue year over year.
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Trilogy Education
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United States
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Education Administration Programs
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200 - 300 Employee
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Tutor for Digital Marketing Bootcamps
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Feb 2021 - Jul 2021
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Teaching Assistant
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Feb 2021 - Jul 2021
Primary Teaching Assistant with the University of Denver's Extension Digital Marketing Boot Camp. A challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.Students gain experience with in-demand tools and technologies such as Google Analytics, Facebook Insights, Customer Relationship Management software (CRMs), MailChimp, HTML/CSS, and more.The six-month program covers the fundamental knowledge marketers need today, as well as real-world digital marketing application through hands-on projects. Show less
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Protek Products
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United States
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Chemical Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2020 - Mar 2021
Social Media Management & Content Creation Developed review system for products and GMB Run social media giveaways and Ads Monitor analytics through Facebook Business Suite Managed & Optimized Shopify Social Media Management & Content Creation Developed review system for products and GMB Run social media giveaways and Ads Monitor analytics through Facebook Business Suite Managed & Optimized Shopify
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KC Biologics
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United States
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Chemical Manufacturing
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Email Marketing Manager
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Oct 2020 - Feb 2021
Develop email sequences in Flodesk and Apptivo Track analytics A/B Split Testing for CRO Develop email sequences in Flodesk and Apptivo Track analytics A/B Split Testing for CRO
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Home Remodeler SEO
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Remote
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Sales Manager and Business Development Consultant
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Jan 2019 - Mar 2020
Built and developed sales process by using a combination of cold calling, LinkedIn outreach, social media strategy, email campaigns, networking, and personal brand building. Audited websites for proper site architecture and SEO. Helped with content creation and blogging. Consulted clients on how to use their internet marketing and digital presence to grow their company and increase their revenue by 2-3x. Assisted with online lead generation, business strategy and development, content strategy, and social media strategy to help clients achieve their business goals. Measured traffic and analytics to improve and evolve processes. Show less
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Nectar of the Vine
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Consumer Goods
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1 - 100 Employee
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Denver Area Sales Representative
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Oct 2017 - Feb 2020
Denver Sales Rep Attend trade shows and events in Colorado, New Mexico, and Utah Manage all aspects of inventory and sales Denver Sales Rep Attend trade shows and events in Colorado, New Mexico, and Utah Manage all aspects of inventory and sales
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SheShreds.co
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Netherlands
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Spectator Sports
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1 - 100 Employee
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Brand Ambassador
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Feb 2016 - Jan 2020
Represent an all girls outdoor sports brand. Participate in team meetings, calls and events. Promote their merchandise and provide feedback to further our marketing reach. Represent an all girls outdoor sports brand. Participate in team meetings, calls and events. Promote their merchandise and provide feedback to further our marketing reach.
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Starbuds
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Greater Denver Area
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Social media and Digital Marketing Intern
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Feb 2018 - May 2018
Create blog content for website, generate content calendar, analytics for social media and digital marketing campaigns, product photography, brand development, website design Create blog content for website, generate content calendar, analytics for social media and digital marketing campaigns, product photography, brand development, website design
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Bare Boulder Design and Repair
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Lafayette, Colorado
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Marketing and Social Media Manager
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Oct 2017 - May 2018
Create content for blog and social media channels. Website creation/updates and analytics. Product photography. Manage marketing events, promotion, or company events. Client acquisition and outreach. Create content for blog and social media channels. Website creation/updates and analytics. Product photography. Manage marketing events, promotion, or company events. Client acquisition and outreach.
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SOS Outreach
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United States
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Non-profit Organizations
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1 - 100 Employee
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Resort Program Coordinator
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Dec 2015 - Mar 2017
Facilitate "Learn-to-ride" ski and snowboard school programs for 40-60 children in a series of different 5 day sessions throughout the Winter season. Ensure everything runs logistically smooth throughout the day, first point of contact for injured children or all problems concerning SOS kids. In charge of running and successfully completing sessions.
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Climbing and hiking guide
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Apr 2016 - Jun 2016
Facilitate 4 day overnight camp stays for 4th graders of eagle valley. Serve as a climbing and hiking guide, educating in geology and animals, working with children to learn to work together and utilize leadership skills.
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Vail Resorts
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Vail, Co.
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Call Center Representative- Phone and Activities Concierge
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Dec 2015 - Apr 2016
Full time call center operator, booking ski school reservations, selling lift tickets, directing calls to proper offices, general mountain information, and activities concierge. Full time call center operator, booking ski school reservations, selling lift tickets, directing calls to proper offices, general mountain information, and activities concierge.
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Education
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2011 - 2015
University of North Florida
International Studies, Foreign Language and Cultures
Community
