Taylor Jenkins
Project Manager, Integrated Programs at Mirror Digital- Claim this Profile
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Bio
Trishna Patel
Taylor Jenkins and I work together on the Integrated Programs team Mirror Digital. As teammates on a small but mighty team, we often collaborate together executing complex custom content campaigns, delivering on multiple deadlines for our clients and media partners. As a project manager, she is proactive, organized, and has a deep understanding of processes and departmental workflows. Taylor's extensive media planning experience also makes her invaluable to multiple teams, and speaks to her ability to tackle assignments at various stages of a campaign's lifecycle.
Carmen Kwong
Taylor is exceptionally organized, especially attentive to details, and amazingly hardworking - a winning combination for a junior project manager. I've been her supervisor for over 2 and a half years, and due to her work ethic and countless contributions to the company, have seen her promoted from digital assistant to media planner to junior project manager. Taylor applies her strong foundational knowledge in taking on new challenges and responsibilities within the Sales Planning and Social Media sector, such as leading and executing custom content programs on Facebook and Instagram, interfacing directly with clients and other stakeholders, and training the newly-hired junior members in all functions of the departments. She is a huge asset as a leader in our team, and I have so much to thank her for the contributions she has made to create this well-oiled machine.
Trishna Patel
Taylor Jenkins and I work together on the Integrated Programs team Mirror Digital. As teammates on a small but mighty team, we often collaborate together executing complex custom content campaigns, delivering on multiple deadlines for our clients and media partners. As a project manager, she is proactive, organized, and has a deep understanding of processes and departmental workflows. Taylor's extensive media planning experience also makes her invaluable to multiple teams, and speaks to her ability to tackle assignments at various stages of a campaign's lifecycle.
Carmen Kwong
Taylor is exceptionally organized, especially attentive to details, and amazingly hardworking - a winning combination for a junior project manager. I've been her supervisor for over 2 and a half years, and due to her work ethic and countless contributions to the company, have seen her promoted from digital assistant to media planner to junior project manager. Taylor applies her strong foundational knowledge in taking on new challenges and responsibilities within the Sales Planning and Social Media sector, such as leading and executing custom content programs on Facebook and Instagram, interfacing directly with clients and other stakeholders, and training the newly-hired junior members in all functions of the departments. She is a huge asset as a leader in our team, and I have so much to thank her for the contributions she has made to create this well-oiled machine.
Trishna Patel
Taylor Jenkins and I work together on the Integrated Programs team Mirror Digital. As teammates on a small but mighty team, we often collaborate together executing complex custom content campaigns, delivering on multiple deadlines for our clients and media partners. As a project manager, she is proactive, organized, and has a deep understanding of processes and departmental workflows. Taylor's extensive media planning experience also makes her invaluable to multiple teams, and speaks to her ability to tackle assignments at various stages of a campaign's lifecycle.
Carmen Kwong
Taylor is exceptionally organized, especially attentive to details, and amazingly hardworking - a winning combination for a junior project manager. I've been her supervisor for over 2 and a half years, and due to her work ethic and countless contributions to the company, have seen her promoted from digital assistant to media planner to junior project manager. Taylor applies her strong foundational knowledge in taking on new challenges and responsibilities within the Sales Planning and Social Media sector, such as leading and executing custom content programs on Facebook and Instagram, interfacing directly with clients and other stakeholders, and training the newly-hired junior members in all functions of the departments. She is a huge asset as a leader in our team, and I have so much to thank her for the contributions she has made to create this well-oiled machine.
Trishna Patel
Taylor Jenkins and I work together on the Integrated Programs team Mirror Digital. As teammates on a small but mighty team, we often collaborate together executing complex custom content campaigns, delivering on multiple deadlines for our clients and media partners. As a project manager, she is proactive, organized, and has a deep understanding of processes and departmental workflows. Taylor's extensive media planning experience also makes her invaluable to multiple teams, and speaks to her ability to tackle assignments at various stages of a campaign's lifecycle.
Carmen Kwong
Taylor is exceptionally organized, especially attentive to details, and amazingly hardworking - a winning combination for a junior project manager. I've been her supervisor for over 2 and a half years, and due to her work ethic and countless contributions to the company, have seen her promoted from digital assistant to media planner to junior project manager. Taylor applies her strong foundational knowledge in taking on new challenges and responsibilities within the Sales Planning and Social Media sector, such as leading and executing custom content programs on Facebook and Instagram, interfacing directly with clients and other stakeholders, and training the newly-hired junior members in all functions of the departments. She is a huge asset as a leader in our team, and I have so much to thank her for the contributions she has made to create this well-oiled machine.
Experience
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Mirror Digital
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United States
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Internet Publishing
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1 - 100 Employee
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Project Manager, Integrated Programs
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Sep 2022 - Present
• Execute multiple social media campaigns simultaneously (approx. 4x per month) from conception to launch (Disney: Marvel Studios Black Panther: Wakanda Forever, Hulu: Aftershock, Universal Pictures: Queen & Slim, FX: Pose, Paramount Pictures: Nobody's Fool, Netflix: Nappily Ever After, Starz: Run The World, etc.), working directly with talent and tastemakers with a social following of 1MM+ to build buzz + awareness, generating revenue of $400K+ in 1 month and $8.5MM in 1 year.• Assist in developing creative concepts and connecting them to the overall marketing needs, communication strategy, and media plan, most notably 360 digital and social media activations– both short-form and long-form. Create content for TikTok, Instagram, Facebook, Twitter, Live Virtual Events on various platforms, podcasts and websites.• Spearhead all content creation including: create campaign briefs; lead talent briefing calls; lead all internal content review (videos, scripts, captions, editorial, etc.), ensuring content is in alignment with each initiative and true to creator’s voice.• Proactively communicate each campaign’s relevant factors and approvals to internal and external stakeholders and partners, consistently leading to accomplishing numerous initiatives ahead of schedule.• Collaborate with cross-departmental teams to execute campaigns smoothly and deliver on client program objectives, KPIs and deadlines.• Partner with Paid Social team to ensure social amplification elements are in place including Facebook ad access, targeting, budget, flight and partner handles. Show less
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Jr Project Manager, Integrated Programs
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Oct 2021 - Sep 2022
• Manage influencer campaign execution from kick-off to reporting.• Create production timelines, XPs and budgets to keep influencer campaigns on track and within budget.• Write and create all social copy, social activation guides, storyboard and pre-production deck to onboard talent.• Facilitate communication flow for influencer campaign execution between multiple departments: sales, ad operations, and business development to ensure client KPIs are met such as impressions, engagement rate and VCR.• Identify key influencer talent suitable for new social media campaigns across beauty, lifestyle, entertainment, etc.• Lead outreach calls and email communications with influencers, from the initial sourcing and negotiations, guiding the creative development of content, and ensuring roll out aligns with the campaign goals.• Draft correspondence and final wrap reports for clients once influencer campaigns have ended. Show less
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Digital Media Planner
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Oct 2020 - Oct 2021
• Managed the development, execution and review of media plans in a timely manner (approx. 80x per month).• Initiated analysis in the XP (execution plan) to ensure feasible budgets, flights and deliver to cross-departmental teams.• Collaborated with Publisher Development team to identify prospective publishers + influencers suitable for each campaign proposal and negotiate terms as needed.• Incorporated supporting research into recommended media strategies and overall proposal development process including: research on client marketing approach, industry trends and competitive benchmarks.• Assisted with training 5-10 junior staff members on proposal submission process.• Promoted from Digital Coordinator (2018-2020). Show less
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Digital Coordinator
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Oct 2019 - Oct 2020
• Drafted RFPs (Requests for Proposals) focusing on consumer engagement in the multicultural market for Fortune 100 companies to ensure proposals are feasible and met within client scope.• Participated in brainstorming sessions with cross-functional teams, publishers and industry experts to generate fresh, suitable ideas for client proposals.• Assisted with program execution such as: creating project management documents, influencer term sheets or publisher contracts, posting instructions; gathering screenshots live links, and analytics.• Compiled key campaign data for client updates and, wrap reports, etc.• Identified new, publishers, creators, and influencers. Show less
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Executive Digital Assistant
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May 2018 - Oct 2019
• Assisted with scheduling meetings and management of CEO and team's schedule.• Performed organizational tasks such as filing, maintaining records, processingtransactions.• Assisted with development of materials for board meetings, conferences,workshops, or client meetings as well as social media efforts.• Assisted with RFP development including researching influencers and compilingproposals.
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Miller PR
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United States
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PR and Marketing Intern
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Sep 2017 - Dec 2017
• Work with high-profile clients such as Stan Lee, Paris Hilton, Bumble, and Afrojack in efforts to maintain a public image • Communicated directly with various media outlets regarding interviews, articles, and promotional events for our clients • Assisted with media check-in and experience red carpet event flow at special events • Developed media lists • Search, scan and track client press coverage as it happens • Compiled media clips from various outlets that clients are featured in including print, online, and social media based Show less
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Integrated PR
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United Kingdom
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Pharmaceutical Manufacturing
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1 - 100 Employee
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PR Intern
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Jul 2017 - Aug 2017
• Worked with Excel, Word, and CisionPoint to compile contacts from media outlets and magazines • Produced press summaries, press kits, and bios for clients • Helped to maintain client's social media accounts such as Twitter and Instagram • Assisted celebrity clients while at red carpet events and movie premieres • Clients included: Jason Derulo, Tommy Davidson, Ernie Hudson, and Ray Parker Jr. • Worked with Excel, Word, and CisionPoint to compile contacts from media outlets and magazines • Produced press summaries, press kits, and bios for clients • Helped to maintain client's social media accounts such as Twitter and Instagram • Assisted celebrity clients while at red carpet events and movie premieres • Clients included: Jason Derulo, Tommy Davidson, Ernie Hudson, and Ray Parker Jr.
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PMBC Group - Technology PR firm
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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PR Intern
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Mar 2017 - Jun 2017
• Pitched media and secured coverage for multiple clients in consumer, business, trade, and technology media outlets • Clients included: simplehuman, RAYCOP, ShadeCraft, MANDT VR, and Pinkfong • Built and maintained media lists • Responsible for placements in publications such as Huffington Post and Computerworld • Participated in weekly client meetings • Managed Speakers Bureau and Awards program • Wrote and distributed media alerts and pitches • Created and edited coverage reports • Assisted in implementing PR strategies for a variety of clients. Show less
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ECN (Entertainment Communications Network, Inc.)
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United States
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Individual and Family Services
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Client Service Representative
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Oct 2016 - Feb 2017
• Collaborated with advertising agencies and media buying services in distributing time-sensitive advertising and marketing documentation to entertainment networks. • Delivered commercial traffic instructions to cable, TV networks, radio stations, and cable systems • Liaison between advertising agencies, radio and television stations regarding the application of commercial traffic instructions and assessment of discrepancies • Provided customer and technical support to clients, trading partners, and broadcast media Show less
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FOX Audience Strategy Intern
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Feb 2016 - May 2016
• Assisted with Fox Writers Intensive initiative executions • Handled VIP guest lists for FX’s American Crime Story: The People vs. O.J. Simpson • Conducted extensive non-profit organization research and provided recommendations • Developed social media communications for an array of diverse community events • Provided marketing ideas for FBC’s American Grit and The Passion and was a part of the launch teams • Handled incoming calls and transfers • Provided the Director of Business Integration at Administrative support such as research and Ad Hoc projects Show less
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Education
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California State University-Northridge
Bachelor’s Degree, Communication and Media Studies
Community
