Taylor Hart

Senior Digital Marketing Manager at True Interactive
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us****@****om
(386) 825-5501

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Elizabeth Youngblood

Taylor was my go-to person for all things paid search marketing. Her expertise and willingness to master digital activities was my support system while at Lands' End. She was a terrific manager of our paid search account and I have appreciated all of the hard work and dedication she has provided. Every interaction we had I was learning something new! Many projects were successful due to her insight and knowledge, any organization would be lucky to have her on their team.

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Credentials

  • Google AdWords
    -
    Jan, 2016
    - Nov, 2024
  • Social Media Certification
    DePaul University

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Marketing Manager
      • Nov 2020 - Present

    • Digital Marketing Manager
      • Oct 2017 - Nov 2020

      - Manage client digital advertising accounts by utilizing Google Ads, Bing Ads, Facebook, Instagram, LinkedIn and YouTube- Construct deployable marketing strategies for clients based on data insights- Lead the social media team and responsible for all external social media initiatives- Interview new hire candidates and coordinate employee training and onboarding

    • Search Engine Marketing Associate
      • Oct 2015 - Oct 2017

      - Developed, analyzed and optimized search campaigns to improve performance- Wrote attention getting ad copy to achieve clients' marketing goals- Formulated weekly reports for clients to provide insights on campaign performance using Microsoft Excel- Managed the True Interactive social media pages including Facebook, Instagram, Twitter and LinkedIn

  • OSF St. Joseph Medical Center
    • Bloomington/Normal, Illinois Area
    • Marketing and Communications Intern
      • Jan 2015 - Jul 2015

      -Responsible for social media content, including posts and analytics -Staffing and coordination of community outreach events, including a significant presence at Women's Health Night -Internal and external communications, including press releases, newsletter articles, and blog posts -Responsible for social media content, including posts and analytics -Staffing and coordination of community outreach events, including a significant presence at Women's Health Night -Internal and external communications, including press releases, newsletter articles, and blog posts

    • United States
    • Events Services
    • Event Coordinator Intern
      • May 2014 - Aug 2014

      -Supervised third party vendors; assisted wedding participants -Met with clients to determine needs, objectives, and budget constraints -Researched and contacted halls and vendors for events -Supervised third party vendors; assisted wedding participants -Met with clients to determine needs, objectives, and budget constraints -Researched and contacted halls and vendors for events

Education

  • Illinois Wesleyan University
    Bachelor of Arts (BA), Business Administration and Marketing
    2011 - 2015

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