Experience

Extract Systems

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Apr 2020 - Present

  • Lead the establishment and management of the Marketing CoE, serving as the central hub of marketing expertise, best practices, and resources within the organization.• Develop innovative B2B demand generation and customer growth strategies.• Contribute significantly to revenue expansion, witnessing a substantial increase of approximately 470% from 2018 - 2023.• Work closely with customers and partners to identify product enhancements, improving adoption and user engagement.• Collaborate closely with CEO, senior leadership, and partners to articulate Extract's value to leading healthcare and government institutions.• Lead cross-functional teams in implementing strategic marketing programs and develop and execute comprehensive and effective new product commercialization plans for 4+ new product launches.• Lead the curation of marketing collateral, including blog posts, newsletters, whitepapers, case studies, press releases, presentations, images, tradeshow items, and cold email copy.• Manage the marketing budget and analyze performance data to strategically allocate resources for optimal productivity.• Manage Extract's website and social media campaigns across all channels.• Organize internal and external events, as well as corporate recognition programs.• Introduced an on-going in-house virtual tradeshow offering continuing educational credits, resulting in a 28% increase in annual leads and achieving a high attendee engagement rate of over 75%. Show less

• Marketing Specialist

  • Apr 2018 - Apr 2020

  Built integrated, multi-channel marketing campaigns to grow the pipeline. Establish success metrics and track marketing performance to improve the impact of campaigns.• Led the rollout of marketing automation software and create a powerful lead workflow.• Developed a robust library of content to increase leads, support the sales team, and improve product/service positioning.• Optimized multiple websites, develop a roadmap, write fresh copy, and incorporate SEO best practices to improve key success metrics. Show less



American Family Insurance

• United States
• Insurance Agencies and Brokerages

• Marketing & Sales Specialist

  • Apr 2016 - Apr 2018

  • Develop, implement and execute marketing plans for the agency • Manage, plan, create & analyze organic content across all social channels (LinkedIn, Facebook, Twitter, Google +, Agent Site, Email) • Utilize social media as a way to gain referrals for the agency • Plan and orchestrate both agency and community events • Request and respond to all reviews and feedback on all channels • Producer for all new business in personal lines insurance • Review clients policies and make recommendations on coverage’s that meet the specific policy holder needs Show less



The Douglas Stewart Company

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Intern

  • May 2015 - Jan 2016

  • Assist in the creation and maintenance of end-user contact lists • Research K12 technical plans and identify key decision makers • Assist with the preparation and delivery of sales materials • Enter contact information into contact management systems • Maintain tracking reports of direct sales campaigns • Perform analysis of sales data • Seek and analyze competitor marketing and sales materials both on and offline • Assist in the distribution or delivery of sales materials • Assist with fulfillment of customer orders • Assist with lead referral process • Provide support to demand generation efforts Show less


Vitense Golfland
• Recreational Facilities
• 1 - 100 Employee
• Supervisor and Counter Staff

  • 2015 - Jan 2016

The Oaks Golf Course
• Outside Services

  • 2012 - 2015