Taylor Genovese

Account Executive at JConnelly
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Credentials

  • Marketing Communications
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Leading a Marketing Team
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Public Relations Foundations
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Marketing Foundations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Social Media Marketing Trends
    LinkedIn
    Oct, 2020
    - Nov, 2024

Experience

  • JConnelly
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • May 2023 - Present

      • Collaborate on the development and implementation of strategic PR plans and campaigns resulting in effective client communication strategies.• Generate consistent media exposure for clients, securing high-profile placements and maximizing brand visibility in top tier global media outlets while fostering strong relationships across various media channels. • Monitor media trends and identify relevant editorial calendar opportunities, optimizing client visibility and media presence.• Participate in client meetings and new client discovery sessions to ensure clear communication and exceptional client services.• Accompany clients to leading financial industry events while promoting corporate brand values. • Craft press releases, award nominations, pitches, and social media content while identifying editorial calendar opportunities to ensure optimized communication efforts through impactful media alerts Show less

    • Account Coordinator
      • Oct 2021 - May 2023

      • Monitored /report real-time media placements, ensuring prompt updates for the team and clients.• Developed media reports evaluating activity, quarterly performance, and annual achievements, conducting industry/competitor analysis, providing valuable insights to support team efforts.• Maintained client agendas and tracking documents, ensured efficient organization; actively engaged in client calls/meetings, publishing comprehensive notes.• Cultivated relationships with top-tier financial media outlets, securing 55+ media placements across various channels, and managing media/press lists while continuously identifying editorial calendar opportunities. Show less

  • Publicity Nation PR
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Account Coordinator
      • Aug 2020 - Sep 2021

      • Developed and crafted various communication materials, including press releases, stories, social media posts, interviews, statements, pitches, and bios. • Collaborated in the development and execution of effective PR and Social Media campaigns for Publicity Nation's diverse roster, contributing innovative ideas, strategies, goals, and budget planning. • Deliver comprehensive weekly/monthly client reports, backed by meticulous market research, to ensure optimal efficiency and consistently surpass client expectations. • Cultivate and nurture pivotal relationships with various top tier media outlets worldwide, while diligently managing media/press lists. • Effectively mentor and oversee interns, ensuring timely task completion and guiding them toward achieving success. • Streamlined day-to-day operations, overseeing media coverage pitching and coordination, social media monitoring, handling media requests and inquiries, managing schedules and invoices, and leading productive team and client meetings. Show less

  • Heart Songs Records
    • Nashville, Tennessee, United States
    • Social Media Coordinator
      • Nov 2020 - Mar 2021

      • Optimized highly shareable content/stories to drive audience growth & engagement by 42% • Developed and established benchmarks to measure the outreach and effectiveness of social media campaigns. • Managed channels to engage users & create an interactive relationship between consumers & the Heart Song Brand • Created and maintained social programming calendars to ensure timely and relevant content delivery. • Monitored social media activity, consistently safeguarding a positive brand image for each client. • Designed and executed impactful social activities, leading to improved brand perception and favorability. Show less

  • Etre Farms
    • Grand Rapids, Michigan, United States
    • Undergraduate Marketing / Public Relations Intern
      • Aug 2019 - Mar 2020

      • Collaborated with management in the development of a comprehensive marketing plan. • Conducted in-depth market analysis, focusing on event planning, venue promotion, and competitive market research. • Proactively created and distributed weekly press releases to enhance media visibility and public relations efforts. • Significantly improved company's social media presence, achieving a 51% increase in engagement over a span of 4 months. • Assisted in content creation for the company website, ensuring compelling messaging. • Assembled media kits to support targeted strategic initiatives, fostering effective communication with key stakeholders. • Developed diverse marketing content, including blogs, promotional materials, and advertisements, to bolster brand awareness and drive engagement. Show less

  • Title Agency LLC
    • New Jersey
    • Executive Assistant
      • May 2015 - Jan 2020

      • Successfully designed and developed more than 25 promotional products for prospective customers, contributing to enhanced brand visibility and engagement. • Efficiently managed and coordinated business meetings, travel arrangements, and training events for the CEO, ensuring seamless operations and optimized schedules. • Successfully designed and developed more than 25 promotional products for prospective customers, contributing to enhanced brand visibility and engagement. • Efficiently managed and coordinated business meetings, travel arrangements, and training events for the CEO, ensuring seamless operations and optimized schedules.

  • Township of Pequannock
    • Government Administration
    • 1 - 100 Employee
    • Township Manager Intern
      • May 2019 - Aug 2019

      • Actively participated in the planning and execution of public forums, township events, and formal/informal meetings, while also managing and updating the township's social media platforms. • Successfully completed a joint venture project involving the Pequannock Township Chamber of Commerce, Economic Development Advisory Committee, and the Manager's Office in developing a comprehensive database encompassing more than 500 businesses. • Actively participated in the planning and execution of public forums, township events, and formal/informal meetings, while also managing and updating the township's social media platforms. • Successfully completed a joint venture project involving the Pequannock Township Chamber of Commerce, Economic Development Advisory Committee, and the Manager's Office in developing a comprehensive database encompassing more than 500 businesses.

Education

  • University of Tennessee, Knoxville
    Bachelor of Arts - BA, Communication and Media Studies
    2016 - 2020

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