Taylor Falzone

Digital Marketing Manager at Haley Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Buffalo, New York, United States, US

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Experience

    • Canada
    • Advertising Services
    • Digital Marketing Manager
      • Jul 2022 - Present

      -Oversee and manage Haley Marketing Group's email marketing program, including the development and execution of email campaigns, newsletters, list management, and performance reporting.-Analyze and report on digital marketing performance data, implement strategies to optimize engagement and conversion rates, and continuously improve strategies that align with business objectives whilst maintaining professional relationships with 25-35 clients.-Provide leadership and guidance to a team, tracking KPIs, delegating tasks, and providing feedback to ensure high-quality work and timely delivery of projects. Show less

    • Digital Marketing Advisor
      • Dec 2020 - Jul 2022

      -Crafted customized social media, blogging, and email content campaigns whilst managing relationships with 25-35 clients.-Coordinated a team of writers to create original and SEO-optimized blog content to improve organic site traffic and developed social media strategies to generate engagement and drive traffic.-Analyzed and reported on social media, blogging, and newsletter campaigns in monthly client calls and made recommendations related to specific goals monthly and quarterly.-Provided creative marketing strategy recommendations whilst expanding client relationships. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Front End Coordinator
      • Jun 2013 - Apr 2021

      Front End Coordinator 1/2019 - 4/2021 -Managed 30 to 40 front-end employees per shift, whilst overseeing 5 departments. -Scheduled and communicated employee tasks whilst safeguarding values and behaviors of the Wegmans institute. -Promoted multiple times over an eight-year period, after originally being hired as a cashier. Service Desk 9/2017 - 1/2019 -Used communication and customer service skills through face-to-face and over the phone interactions to provide product location, purchases, refunds, and handle any concerns for 100-150 customers per shift. -Handled upwards of $2,500 per shift in cash transactions, sold lottery tickets, and distributed cash winnings. Sub Shop & Pizza Departments 1/2014 - 9/2017 -Fulfilled, at minimum, 100 pizza and sandwich orders per shift with a focus on quality and timeliness, resolved customer concerns, maintained a clean work environment, and ensured food safety regulations were satisfied. Cashier & Cafe Coordinator 6/2013 - 1/2014 -Served and bagged groceries for a minimum of 50 customers per shift whilst maintaining high standards of customer service, performed cash register operations, and ensured company profitability. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Attractions Cast Member
      • Jan 2020 - Mar 2020

      Disney Internships & Programs Guest Flow/Attractions at Disney's Hollywood Studios® Theme Park -Operated proprietary software on a variety of devices to scan guests into an attraction virtual queue. -Promoted safety by guiding and directing thousands of multicultural guests through the park each day while informing them on timely experiences, providing virtual queue technical support, as well as customer service and recovery. Disney Internships & Programs Guest Flow/Attractions at Disney's Hollywood Studios® Theme Park -Operated proprietary software on a variety of devices to scan guests into an attraction virtual queue. -Promoted safety by guiding and directing thousands of multicultural guests through the park each day while informing them on timely experiences, providing virtual queue technical support, as well as customer service and recovery.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Digital Media Intern
      • Sep 2019 - Dec 2019

      Digital Media Intern for the Department of Communication -Designed and managed digital signage, created dynamic visual content, and maintained the department photo database. -Maintained, updated, and created content for the department website. -Edited publication slides to conform with curriculum vitae format and created infographics for digital publication to highlight department features. Digital Media Intern for the Department of Communication -Designed and managed digital signage, created dynamic visual content, and maintained the department photo database. -Maintained, updated, and created content for the department website. -Edited publication slides to conform with curriculum vitae format and created infographics for digital publication to highlight department features.

    • Merchandise Cast Member
      • Aug 2018 - Jan 2019

      Disney Internships & Programs Park Arrival/Merchandise at EPCOT® Theme Park -Managed POS systems to efficiently complete 300 to 500 daily transactions whilst exercising skills in guest services. -Distributed 100 to 200 electronic convenience vehicles per shift for special assistance guests. Disney Internships & Programs Park Arrival/Merchandise at EPCOT® Theme Park -Managed POS systems to efficiently complete 300 to 500 daily transactions whilst exercising skills in guest services. -Distributed 100 to 200 electronic convenience vehicles per shift for special assistance guests.

Education

  • University at Buffalo
    Bachelor's degree, Communication
    2015 - 2019

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