Taylor Eliza Burke
Account Director - Consumer Practice at Allison+Partners- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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Allison+Partners
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United States
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Public Relations and Communications Services
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300 - 400 Employee
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Account Director - Consumer Practice
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May 2017 - Present
-Manage PR efforts, including brand strategy, campaigns, events, initiatives and media relations programs for several national and international brands-Serve as PR and media expert in a variety of fields, including beauty and fashion, health and wellness, food and beverage and automotive; current and past clients include Toyota, Lexus, Danone North America, PepsiCo, Nu Skin Enterprises, Olivela, Auntie Anne's, King Arthur Flour -Supervise team members and assignments, as well as client budgets and utilizations to run accounts smoothly and effectively
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MullenLowe U.S.
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Advertising Services
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500 - 600 Employee
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Account Executive
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Sep 2016 - May 2017
-Manage the public relations and social media efforts for diverse clients: FAGE USA, Atrium Innovations and Grain Foods Foundation -Lead media outreach efforts and conduct strategic communications support within PR/Social Media department-Conduct media relations opportunities, including bylined articles, interviews and blog posts for major publications-Write and edit captivating press releases and marketing materials to showcase client initiatives -Plan and execute influencer programs and press events across accounts-Coordinate creative and experiential marketing initiatives with internal cross-functional teams, including: account services, copywriters, art directors and brand strategists for portfolio of clients-Manage media channels and collaborate with creative team and client to build social content and imagery for FAGE USA
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Assistant Account Executive
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Aug 2015 - Aug 2016
-Managed social media channels for FAGE USA -Monitored client, competitor and industry coverage to compile daily, monthly and quarterly reports for accounts, including Atrium Innovations and Grain Foods Foundation -Wrote, edited and compiled press materials like media lists, editorial calendars and pitches for clients -Coordinated PR efforts, including interviews, press inquiries and press releases-Responsible for the administration of client meetings, campaigns and events
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Boston Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Intern
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Dec 2014 - May 2015
-Researched and wrote stories related to style, entertainment, news, food and health-Worked with writers, sources, editors and stylists to conceptualize and complete stories, magazine projects and events, including the magazine's "50 Most Powerful People" April 2015 event-Transcribed interviews and fact-checked stories and other magazine content prior to publication -Researched and wrote stories related to style, entertainment, news, food and health-Worked with writers, sources, editors and stylists to conceptualize and complete stories, magazine projects and events, including the magazine's "50 Most Powerful People" April 2015 event-Transcribed interviews and fact-checked stories and other magazine content prior to publication
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Special Projects Investigative News Unit Intern
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Sep 2014 - Dec 2014
-Created tweets and maintained investigative unit's Twitter page-Reviewed call-in tip lines and conducted source interviews-Organized tips daily and researched and wrote investigative news stories -Created tweets and maintained investigative unit's Twitter page-Reviewed call-in tip lines and conducted source interviews-Organized tips daily and researched and wrote investigative news stories
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Editorial Intern
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Feb 2014 - Apr 2014
-Attended restaurant/food events and wrote restaurant, food and health reviews and features-Monitored food trends and coordinated with staff, clients and public relations professionals to create articles, events and competitions-Updated appearance of company website, inserted web posts and articles and managed site's Twitter and Facebook accounts -Attended restaurant/food events and wrote restaurant, food and health reviews and features-Monitored food trends and coordinated with staff, clients and public relations professionals to create articles, events and competitions-Updated appearance of company website, inserted web posts and articles and managed site's Twitter and Facebook accounts
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Business Communications Intern
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Sep 2013 - Dec 2013
-Created brand strategies and communication plans for companies and clients-Consulted with clients and created newsletters, articles and other brand projects-Researched and updated client information into multiple databases -Created brand strategies and communication plans for companies and clients-Consulted with clients and created newsletters, articles and other brand projects-Researched and updated client information into multiple databases
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Sales and Marketing and News Intern
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May 2013 - Aug 2013
-Organized and executed week-long event at local amusement park for clients and their families-Wrote news packages and conducted project planning and development with marketing staff-Created media/advertising bundles with WTAE sales staff to pitch to clients -Organized and executed week-long event at local amusement park for clients and their families-Wrote news packages and conducted project planning and development with marketing staff-Created media/advertising bundles with WTAE sales staff to pitch to clients
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Education
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Boston University
Bachelor's Degree, Journalism