Experience

Universal Music Canada

• Canada
• Musicians
• 1 - 100 Employee

• • Mar 2019 - Present

  As the Marketing Manager of country music, I develop and facilitate creative marketing campaigns focused mainly in the country music space. The main goal is to bolster consumption and engagement across artist accounts through promotions like, social media campaigns, editorial placement, advertising, contesting, and content marketing.RESPONSIBILITIES:- Develop creative & strategic plans in conjunction with other Universal Music Canada teammates for the set-up, release and overall lifecycle of artists tracks, albums and projects.- Work collaboratively with all internal departments to create and exploit marketing drivers to drive consumption and reach KPI’s- Work with the Sr. Director, Digital Strategy and Director, Digital Marketing to understand overall company and project level goals and sales key performance indicators- Build deep relationships externally with artist management, agents, publicists etc. - Manage all partner needs defining and executing on the long-term partner relationship- Build and maintain strong relationships with internal digital teams across UMG territories by acting as a centre of excellence to co-ordinate and support digital initiatives – account specific or wider business objectives- Plan and execute small and large events and promotional trips for both international and domestic artist rosters. - Contribute to recaps of marketing activity for all executed campaigns and events. - Report analytics and impacts on consumption as a result of all executed campaigns and events. Show less

• • Oct 2016 - Present

  As an Associate Marketing Manager I develop and facilitate creative marketing campaigns focused mainly in the country music space. The main goal is to bolster consumption and engagement across artist accounts through promotions like, social media campaigns, editorial placement, advertising, contesting, and content marketing.RESPONSIBILITIES:- Develop creative & strategic plans in conjunction with other Universal Music Canada teammates for the set-up, release and overall lifecycle of artists tracks, albums and projects.- Work collaboratively with all internal departments to create and exploit marketing drivers to drive consumption and reach KPI’s- Work with the Sr. Director, Digital Strategy and Director, Digital Marketing to understand overall company and project level goals and sales key performance indicators- Build deep relationships externally with artist management, agents, publicists etc. - Manage all partner needs defining and executing on the long-term partner relationship- Build and maintain strong relationships with internal digital teams across UMG territories by acting as a centre of excellence to co-ordinate and support digital initiatives – account specific or wider business objectives- Plan and execute small and large events and promotional trips for both international and domestic artist rosters. - Contribute to recaps of marketing activity for all executed campaigns and events. - Report analytics and impacts on consumption as a result of all executed campaigns and events. Show less



Republic Live Inc

• Canada
• Musicians
• 1 - 100 Employee

• Marketing Coordinator

  • Oct 2014 - Oct 2016

  Helps carry out and oversee the execution of all marketing initiatives for Boots & Hearts Music Festival as well as supporting the execution of WayHome Music & Arts. Coordinates marketing campaign ad buys including but not limited to: radio, print, outdoor and television, oversees all design components web, social and print, project manages to ensure all projects are finished on time and on budget, provides monthly recaps and social media statistics to Director of Marketing and key stakeholders, oversees and executes all digital, app, web updates and social curation for Boots & Hearts, identify marketing opportunities by analyzing consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share, and lastly, providing any other support needed to all members of the marketing and Republic Live Inc. team. Show less



Cassels Brock & Blackwell LLP

• Canada
• Law Practice
• 500 - 600 Employee

• Human Resources Assistant

  • May 2014 - Oct 2014

  Organized, administrated, and supervised various charitable events, staff appreciation, firm events, service awards, blood drives, lunch and learn seminars, as well as the fitness subsidy program, etc., both individually and as an assistant. Designed and created promotional materials for said charitable events, staff appreciation, firm events, service awards, blood drives, and lunch and learn seminars. Assisted in the production of the Cassels Brock & Blackwell newsletter, The Cassels Cable, including writing about firm news, anniversaries and new hires, updating the calendar of upcoming events, giving input on newsletter artwork and photography, and distributing to staff in Toronto and Vancouver offices. Projects Included: 2014 Fall Charity Initiative Communicated with various non-profit organizations throughtout the GTA to organize times and activites for firm members to volunteer, managed the budget, organized catering as well as site visits. 2014 "A Taste of CBB" Cookbook Designed and drafted all cookbook page layouts and templates and inputted cookbook submissions into said templates, handled any firm member questions or concerns. 2014 Diversity Speakers Series Communicated with various cultural groups from around the GTA and organized dates for speakers to come into the firm and talk to members about their specific cultural history. 2014 CBB Holiday Party Show less



Northumberland Hills Hospital

• Cobourg, Ontario

• Public Relations Intern

  • Jan 2014 - Apr 2014

  Assisted as a coordinator for a capital campaign. Worked on and effectively promoted both signature and third party special events including booking venues, doing site inspections and putting together detailed event proposals. Also worked in an office environment handling telephone reception, computer work (Microsoft Word, Excel and Publisher) as well as promoting the Foundation through social media websites (Facebook and Twitter). Assisted as a coordinator for a capital campaign. Worked on and effectively promoted both signature and third party special events including booking venues, doing site inspections and putting together detailed event proposals. Also worked in an office environment handling telephone reception, computer work (Microsoft Word, Excel and Publisher) as well as promoting the Foundation through social media websites (Facebook and Twitter).



Cassels Brock & Blackwell LLP

• Canada
• Law Practice
• 500 - 600 Employee

• Communications and Human Resources Intern

  • May 2013 - Aug 2013

  Organized, administrated, and supervised various charitable events, staff appreciation, firm events, service awards, blood drives, lunch and learn seminars, as well as the fitness subsidy program, etc., both individually and as an assistant. Designed and created promotional materials for said charitable events, staff appreciation, firm events, service awards, blood drives, and lunch and learn seminars. Assisted in the production of the Cassels Brock & Blackwell newsletter, The Cassels Cable, including writing about firm news, anniversaries and new hires, updating the calendar of upcoming events, giving input on newsletter artwork and photography, and distributing to staff in Toronto and Vancouver offices. Projects included: 2013 Law Challenge Blood Drive Organized appointment times and firm wide communications, tracked blood donations, day-to-day coordinating with Canadian Blood Services, fundraising event write-up for submission in the firm newsletter. 2013 Fall Fun Event at Canada's Wonderland Managed firm wide communications, developed catering menus and cost, tracked guest count, submitted deposits on time according to deadlines, managed the overall budget and fielded firm questions and concerns. Show less