Experience

Ocozzio

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • May 2023 - Present



624 Agency

• United States
• Marketing Services
• 1 - 100 Employee

• Email Marketing Coordinator

  • Jun 2021 - May 2023

  - Lead account manager for 4 DTC/E-commerce clients. Includes monthly/quarterly email marketing and social media content planning, preparing weekly and bi-weekly meeting agendas, leading key meetings and presentations (providing clients with key meeting follow-ups), organizing tasks for all team members working on the account, and more. - Oversee the agency's email marketing process - email design approval, campaign and automation development (Klaviyo), testing, and scheduling (monthly campaign sends ranging from 8 - 30 per client with email lists ranging from 2K to 300K). - Lead strategic monthly/quarterly email marketing presentations to review key areas of improvement, A/B tests, segmentation strategy, list growth opportunities, & more. - Pull weekly, monthly & quarterly email marketing analytics reports for all email clients (5). - Manage the social media accounts for 2 local PA retail businesses (food and bev & fashion industries) - Create reel content, pull creative assets, and write engaging copy for 4 Instagram/Facebook posts weekly, actively engage with their social audiences, and search for brand partnerships. Show less



Mud Pie, LLC.

• United States
• Wholesale
• 100 - 200 Employee

• E-Commerce and PR Contractor

  • Jun 2020 - Sep 2022

  - Create 5-10 social media posts weekly and utilize Google Analytics to track social media progress and product sales. - Work alongside PR coordinator to submit best-selling products to popular magazines and write correlating copy. - Write and publish bi-weekly blogs promoting current products, trends, and sales to constantly engage consumers. - Assist and direct weekly try on hauls and monthly photo shoots by providing direction and conveying the overall vision. - Create 5-10 social media posts weekly and utilize Google Analytics to track social media progress and product sales. - Work alongside PR coordinator to submit best-selling products to popular magazines and write correlating copy. - Write and publish bi-weekly blogs promoting current products, trends, and sales to constantly engage consumers. - Assist and direct weekly try on hauls and monthly photo shoots by providing direction and conveying the overall vision.



Pi Sigma Epsilon, University of Georgia

• United States
• Advertising Services
• 1 - 100 Employee

• Pi Sigma Eplison Member

  • Sep 2019 - May 2021

  Developing skills in leadership, sales, marketing, public speaking, as well as continuing to form relationships with new and established members through social, volunteer, and professional development events. Developing skills in leadership, sales, marketing, public speaking, as well as continuing to form relationships with new and established members through social, volunteer, and professional development events.



Atlanta New Homes Directory

• E-Marketing Intern

  • Jan 2019 - May 2020

  - Complete detail oriented data entry tasks. - Navigate software and use HTML coding to resend and load e-flyers to specific district zones for clients. - Make sure client's e-flyer messages are effectively communicated through the digital platform. - Complete detail oriented data entry tasks. - Navigate software and use HTML coding to resend and load e-flyers to specific district zones for clients. - Make sure client's e-flyer messages are effectively communicated through the digital platform.



Clif Bar & Company

• United States
• Manufacturing
• 500 - 600 Employee

• CLIF Bar Ambassador

  • Jan 2019 - Jan 2020

  - Distribute sample products to organizations and the Athens community and receive feedback to better understand consumer preferences. - Attend private events and coordinate sponsored events. - Create tailored digital content and manage social media accounts. - Distribute sample products to organizations and the Athens community and receive feedback to better understand consumer preferences. - Attend private events and coordinate sponsored events. - Create tailored digital content and manage social media accounts.



Alpha Chi Omega Fraternity, Inc.

• United States
• Non-profit Organization Management
• 700 & Above Employee

• Vice President of New Member Education

  • Dec 2018 - Jan 2019

  - Serve on the executive board for Alpha Chi Omega at the University of Georgia. - Plan 5 large events for the chapter members (270) including Bid day and New Member retreat. - Manage a $12,000 budget while working with vendors and alongside other executive members. - Mentor and inform the new member class. - Serve on the executive board for Alpha Chi Omega at the University of Georgia. - Plan 5 large events for the chapter members (270) including Bid day and New Member retreat. - Manage a $12,000 budget while working with vendors and alongside other executive members. - Mentor and inform the new member class.