Tayloire Queen
Marketing Executive AKA Team Navigator at The Marketing Machine- Claim this Profile
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Bio
Experience
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The Marketing Machine
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Antigua and Barbuda
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Advertising Services
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1 - 100 Employee
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Marketing Executive AKA Team Navigator
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Nov 2018 - Present
Adept at building lasting relationships and strong rapport with clients that allows for effective communication. Proven track record developing and managing multi-channel marketing programs for 10+ retainer clients in a variety of industries. Clearly understand clients’ needs to create impactful campaigns that move the needle while collaborating internally with web and graphic designers and externally with vendors to bring their ideas to life. Organize and implement strategies efficiently, while tracking metrics to oversee effectiveness and drive improvements.
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Initials, Inc.
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United States
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Consumer Goods
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1 - 100 Employee
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Independent Senior Creative Leader
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Jan 2012 - Oct 2015
Actively managed an independent business for a reputable direct sales company, while managing a sales team of 100 personal recruits. Developed and trained team members virtually and in-person to build a robust team of experts. Successfully crafted and executed a personal and team-wide social media brand across multiple platforms. Segmented target audiences to apply fresh marketing content through campaigns to both customers and potential recruits. Actively managed an independent business for a reputable direct sales company, while managing a sales team of 100 personal recruits. Developed and trained team members virtually and in-person to build a robust team of experts. Successfully crafted and executed a personal and team-wide social media brand across multiple platforms. Segmented target audiences to apply fresh marketing content through campaigns to both customers and potential recruits.
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Independent Business Owner
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Jan 2008 - Jun 2012
Effectively owned and operated a successful event planning business dedicated to creating and managing custom events for clients based on their personal style and budget. Responsible for designing unique décor, coordinating vendors, constructing and following event timelines, processing billing, and implementing persuasive advertising techniques. Regularly managed the company’s website and analyzed Google Analytics to identify target audiences and potential clients. Brought client’s visions to reality by presenting through creative ideas, offering unparalleled venue selection, and always exceeding expectations.
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Inlet Technologies
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Administrative Assistant
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2002 - 2005
Assisted the CEO with customer service and client relations by scheduling meetings and appointments as well as coordinating travel arrangements for the executive team. Oversaw travel and expense accounts using QuickBooks to ensure all transactions were recorded and accounted for in an organized and accessible fashion. Conducted market research to identify industry breakthroughs and competitive advantages present in the video technology realm. Developed and presented quarterly financial statements to investors to provide awareness of company standings and success.
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Education
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Wake Technical Community College
Associate of Science - AS, Business Administration Marketing