Experience

Infraplex

• South Africa
• Telecommunications
• 1 - 100 Employee

• Marketing Manager

  • Jun 2020 - Present

  Develop, execute, and optimize cutting-edge digital campaigns from conception to launchWork cross-departmentally to align campaign strategies and goals across the organizationProvide ongoing actionable insights into campaign performance to relevant stakeholdersDefine, measure, and evaluate relevant paid media KPIsResearch, write and edit articles within and relating to industry topics and news pieces. Design, curate and create artwork for all marketing strategies and campaigns.Build out media buys for various ad platforms and oversee the day-to-day execution of paid mediaOversee and manage overall paid media budgetConduct in-depth keyword and website research, ad grouping and audience targetingData and analytics monitoring and reportingMaintain knowledge of industry best practices and new technologiesSearch Engine Marketing (SEM) role with Paid Advertising experience (Google Ads, Analytics, Tag Manager, etc. Facebook Ads, LinkedIn Ads, YouTube, Remarketing, Display Ads, conversion tracking, etc)



Exodus Original

• Digital Marketing Specialist

  • Jun 2019 - May 2020



African Fashion International

• South Africa
• Retail Apparel and Fashion
• 1 - 100 Employee

• Creative Specialist

  • Aug 2015 - Dec 2015

  • Worked closely with Creative Director, Kyle Boshoff toconceptualize ideas for editorial shoots.• Source garments.• Handle logistical issues behind organizing and managing theshoots and the staff.• Developed social media strategy templates for Twitter,Instagram and Facebook. • Worked closely with Creative Director, Kyle Boshoff toconceptualize ideas for editorial shoots.• Source garments.• Handle logistical issues behind organizing and managing theshoots and the staff.• Developed social media strategy templates for Twitter,Instagram and Facebook.



Kardashian Beauty SA

• Beauty Consultant

  • Aug 2014 - Dec 2014

  Managed promotional in-store signage and displays and restockedmerchandise from returns or dressing rooms.• Worked with diligence to regularly meet or exceed specialtargets, including special donations and specific productpromotions.• Events for Kardashian Beauty: Eastgate Look of FashionKardashian Beauty SA product launches.• Improved operational efficiencies while managing customers’requests, store inventory, transactions, new purchase ordersand pricing needs.• Helped customers complete purchases, locate items and joinreward programs to promote loyalty, satisfaction and salesnumbers.



Avant Apparel

• Designer

  • Mar 2013 - Apr 2013

  Assisted designers in preparation for Mercedes Benz FashionWeek.• Assisted backstage at fashion week.• Maintained excellent attendance record, consistently arrivingto work on time. Assisted designers in preparation for Mercedes Benz FashionWeek.• Assisted backstage at fashion week.• Maintained excellent attendance record, consistently arrivingto work on time.