Experience

Glashütte Original
• Germany
• Luxury Goods & Jewelry
• 1 - 100 Employee
• Marketing Coordinator

  • Oct 2023 - Present

Bedford Studio
• United States
• Retail
• 1 - 100 Employee
• Marketing Director

  • Apr 2023 - Present


Longines Watch Co. Francillon Ltd.

• Switzerland
• Retail Luxury Goods and Jewelry
• 400 - 500 Employee

• Digital Marketing Manager

  • May 2022 - Apr 2023

  Planned, implemented, and maintained Longines' digital and social media presence across AUS/NZ in accordance with Global brand guidelines. Increased e-Commerce session dwell time by 2 minutes and grew the Australian & NZ Facebook audience by 28%. Assisted in the growth of Longines Australia's e-Commerce placing our market within the top 3 globally for the brand. Worked seamlessly with international colleagues to ensure brand alignment and HQ approvals on all… Show more Planned, implemented, and maintained Longines' digital and social media presence across AUS/NZ in accordance with Global brand guidelines. Increased e-Commerce session dwell time by 2 minutes and grew the Australian & NZ Facebook audience by 28%. Assisted in the growth of Longines Australia's e-Commerce placing our market within the top 3 globally for the brand. Worked seamlessly with international colleagues to ensure brand alignment and HQ approvals on all projects. Provided regular analysis and reporting of the Australian market, competitive landscape, and brand performance to inform future strategy and rationale of activity. Increased local PR coverage, guaranteeing coverage of each release with key press. Redeveloped our wholesale marketing strategy to ensure brand representation on their channels to increase organic support MoM. ____________________________________________________________________________________________________________ Show less Planned, implemented, and maintained Longines' digital and social media presence across AUS/NZ in accordance with Global brand guidelines. Increased e-Commerce session dwell time by 2 minutes and grew the Australian & NZ Facebook audience by 28%. Assisted in the growth of Longines Australia's e-Commerce placing our market within the top 3 globally for the brand. Worked seamlessly with international colleagues to ensure brand alignment and HQ approvals on all… Show more Planned, implemented, and maintained Longines' digital and social media presence across AUS/NZ in accordance with Global brand guidelines. Increased e-Commerce session dwell time by 2 minutes and grew the Australian & NZ Facebook audience by 28%. Assisted in the growth of Longines Australia's e-Commerce placing our market within the top 3 globally for the brand. Worked seamlessly with international colleagues to ensure brand alignment and HQ approvals on all projects. Provided regular analysis and reporting of the Australian market, competitive landscape, and brand performance to inform future strategy and rationale of activity. Increased local PR coverage, guaranteeing coverage of each release with key press. Redeveloped our wholesale marketing strategy to ensure brand representation on their channels to increase organic support MoM. ____________________________________________________________________________________________________________ Show less



Fabulate

• Australia
• Advertising Services
• 1 - 100 Employee

• Sales & Marketing Manager

  • Aug 2021 - May 2022

  Worked alongside the Co-Founders, Chief Revenue Office and Product Strategist on B2B marketing strategy to grow brand awareness in the Australian Market. Working with global media agencies and marketing teams to assist with their marketing strategy in the content space to drive data-driven results. Key clients included Nike, Virgin Australia, Mondelēz, Australia Post, NAB, and Treasury Wine… Show more Worked alongside the Co-Founders, Chief Revenue Office and Product Strategist on B2B marketing strategy to grow brand awareness in the Australian Market. Working with global media agencies and marketing teams to assist with their marketing strategy in the content space to drive data-driven results. Key clients included Nike, Virgin Australia, Mondelēz, Australia Post, NAB, and Treasury Wine Estates. __________________________________________________________________________________________________________

• Account Director

  • May 2021 - Aug 2021

  Worked alongside the Co-Founders, Chief Revenue Office and Product Strategist on B2B marketing strategy to grow brand awareness in the Australian Market. Working with global media agencies and marketing teams to assist with their marketing strategy in the content space to drive data-driven results. Key clients included Nike, Virgin Australia, Mondelēz, Australia Post, NAB, and Treasury Wine Estates.



Are Media Pty Ltd

• Australia
• Media and Telecommunications
• 300 - 400 Employee

• Account Manager

  • May 2018 - May 2021

  Working with marketing teams from all verticals to answer business objectives through strategic partnerships across some of Australia’s most loved titles across print, digital, social and event activations. Clients included Giorgio Armani, NIKE, Miele, NET-A-PORTER, Kennedy, Furla, Bondi Sands, and Patek Philippe. Consistently achieved 120%+ of revenue targets working with media agencies and clients to deliver strategic advertising solutions that met their business needs in an… Show more Working with marketing teams from all verticals to answer business objectives through strategic partnerships across some of Australia’s most loved titles across print, digital, social and event activations. Clients included Giorgio Armani, NIKE, Miele, NET-A-PORTER, Kennedy, Furla, Bondi Sands, and Patek Philippe. Consistently achieved 120%+ of revenue targets working with media agencies and clients to deliver strategic advertising solutions that met their business needs in an effort to secure repeat business. __________________________________________________________________________________________________________

• Campaign Manager

  • Dec 2017 - May 2018

  Implementing campaigns across all Bauer Media titles including ELLE Australia, Harper's Bazaar, Marie Claire, The Australian Women’s Weekly, Gourmet Traveller, and many more iconic Australian brands. Responsible for implementing large digital and print campaigns for clients as well as managing live activations and events for Bauer’s clients and brands. Accountable for delivering on all aspects of a campaign whilst growing and nurturing the relationship with the clients and… Show more Implementing campaigns across all Bauer Media titles including ELLE Australia, Harper's Bazaar, Marie Claire, The Australian Women’s Weekly, Gourmet Traveller, and many more iconic Australian brands. Responsible for implementing large digital and print campaigns for clients as well as managing live activations and events for Bauer’s clients and brands. Accountable for delivering on all aspects of a campaign whilst growing and nurturing the relationship with the clients and agencies. The key liaison for internal stakeholders regarding client portfolio. Representing Are Media while attending client and agency meetings and presentations. Working with key clients including OMEGA, L’Oreal, Giorgio Armani, NIKE, Miele, NET-A-PORTER, Kennedy, Furla, and Patek Philippe. __________________________________________________________________________________________________________