Experience

Enterprise Singapore

• Singapore
• Government Administration
• 700 & Above Employee

• Senior Accreditation Officer

  • Jan 2023 - Present

• Principal Assessor

  • Aug 2016 - Jan 2023

  • Assessed over 60 organisations, including government agencies and Non-profit organisations, using the Business Excellence framework.• Coached over 10 companies to receive the Singapore Quality Class certification.• Coached 2 organisations to receive People Excellence Award and Singapore Quality Award with Special Commendation.• Mentored 6 volunteer assessors and 8 SME centre business advisors to be able to assess organisations using the BE framework.• Facilitated a visioning exercise to create Vision, Mission, Values and its attendant strategies for Seafood Industries Association of Singapore EXCO in 2019.• Briefed over 150 management consultants on the application of the BE framework for consultancy projects 2018• Designated as Asian Productivity Office expert to conduct a business excellence workshop in Taiwan for consultants and companies in 2017. Show less



Yong Huat Industries

• Sales Marketing Manager

  • Jan 2015 - Aug 2016

  Assisting in family-owned upholstery service business. Go-to-Market Planning • Increased Upholstery Service revenues by 25% via lead generation using Facebook marketing. • Created a Go-to-Market plan to get Interior Design firms, hotels and restaurants to funnel their upholstery repair jobs to the company. Assisting in family-owned upholstery service business. Go-to-Market Planning • Increased Upholstery Service revenues by 25% via lead generation using Facebook marketing. • Created a Go-to-Market plan to get Interior Design firms, hotels and restaurants to funnel their upholstery repair jobs to the company.



Dynabook Asia

• Singapore
• Information Technology & Services
• 1 - 100 Employee

• Senior Quality Expert - Six Sigma

  • Aug 2001 - Nov 2014

  Value Creation & Cost Reduction.Six Sigma Black Belt, Trainer and Consultant• Volunteered to lead the Toshiba Six Sigma transformation program for Toshiba PC division.• Consulted for all project leaders to ensure that their Six Sigma KAIZEN projects are aligned with the division Balanced Score Card KPIs; achieved their stated objectives and met required deadlines.• Submitted 10 Six Sigma DMAIC and DFACE projects in the past years, culminating in winning the President Excellence Award for Sales Expansion in Cambodia.• Trained more than 30 project leaders in Six Sigma DFACE methodology for value creation/innovation projects.. Show less

• Senior Manager - Marketing Communications & Digital Services

  • Oct 1996 - Nov 2014

  Appointed to lead marketing and digital services for PC division and promoted to head marketing for S.E. Asia.Marketing Role(South-East & South Asia ) 2001 - 2014• Spearheaded the development and implementation of annual marketing plans across S.E. Asia.• Consistently maintained Toshiba as the top PC brand in Indonesia.• Turnaround the staid Toshiba branding to a more vibrant image for young consumers for a new range of colourful notebooks.• Led a team of 14 headcounts across South-East Asia with responsibilities in corporate identity, corporate social responsibility, press releases, public relations, crisis communications, event management, digital marketing and e-business.• Ran yearly integrated promotion campaigns for trade shows and citywide road-shows across S.E. Asia.• Created and executed crisis communications plan for two of Toshiba product recalls.• Developed the shopToshiba retail concept brand book and empowered staff to build a chain of premium retail stores across S.E. Asia with a consistent brand image.• Launched new products yearly across key markets in S.E. Asia by creating a new message but with the same brand value.• Build Brand concept and control brand management responsibilities with Tokyo Head Quarters, ad agencies and other Asian Subsidiaries’ marketing teams.• Implemented a complete digital marketing roadmap for the brand covering SEO, data-mining, Social Media, website, portals and mobile. • Oversaw the complete development of the B2C/B2B websites and hardware infrastructure, incorporating content marketing, newsletters, and eDM to increase lead generation.• Led the digital marketing team to create Toshiba online store by outsourcing, saving $200,000 in annual operating expense• Created Customer Retention e-loyalty program(Toshiba eFriends) with a 9% retention rate for existing customers. Show less



Sembawang Media

• Business Development Manager

  • Jun 1995 - Jul 1996

  Development of new interactive media business. • Started world’s first wireless cybercafé in Singapore on Boat Quay. • Grew Business Revenues to S$30,000 monthly Development of new interactive media business. • Started world’s first wireless cybercafé in Singapore on Boat Quay. • Grew Business Revenues to S$30,000 monthly



National Computer Board

• United States
• Information Technology & Services
• 1 - 100 Employee

• System Analyst

  • Apr 1991 - Jul 1994

  Joined as programmer analyst and seconded to the National Library Board under the government computerisation program. Promoted to Systems Analyst after 2 years. • Team Lead for National Library Cataloguing System (SILAS) with 2 staff. Implemented numerous enhancements to improve the system. • Team Lead (concurrent appointment) for Library Board End-User Computing Program for PC automation, servers and network. Started the first fibre-optic based network in Singapore first regional library. Show less