Tay Fewell

Marketing & Content Manager at LSI (Life Systems International)
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Contact Information
us****@****om
(386) 825-5501
Location
Charlotte, North Carolina, United States, US
Languages
  • English -

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Experience

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Marketing & Content Manager
      • Jun 2023 - Present

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Freelance Graphic Designer Contractor
      • Apr 2023 - Present

    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Graphic Designer & Art Director
      • Mar 2019 - Aug 2022

      Responsible for art direction, branding, design and production of all materials used in video production & media, print marketing, digital marketing, promoting and staging of ALL Sports Business Journal conferences & events. Currently, there are 14 events in the yearly calendar. This also includes webinars, digital advertising and virtual events. Each event requires brand & logo development, magazine ads, website graphics & design, print and online/digital advertising, brochures, email graphics, event collateral, event signage, event staging, way-finding, video production, slides & presentations graphics, sales sheets, digital program guides, event agendas, and UI design layout for event app/platforms. List of all events and Programs: SBJ World Congress of Sports, SBJ Dealmakers, SBJ Forty Under Forty, SBJ New Voices Under 30, SBJ Sports Facilities & Franchises and Ticketing Symposium, SBJ Thought Leaders, SBJ Brand Innovation Summit, SBJ Esports Rising, SBJ All In, SBJ Sports Business Awards, SBJ Media Innovators, SBJ Game Changers, SBJ Intercollegiate Athletics Forum, SBJ Atlas Show less

    • United States
    • Advertising Services
    • Creative Director
      • Dec 2016 - Mar 2019

      Oversees multiple brands and marketing campaigns. Campaigns includes: digital, direct mail, PPC, and print. Establishes budgets, timelines, and manages client relationships. Responsible for maintaining brand consistency while working with a team of designers, digital strategist, artists, copywriters and sales team. Oversees multiple brands and marketing campaigns. Campaigns includes: digital, direct mail, PPC, and print. Establishes budgets, timelines, and manages client relationships. Responsible for maintaining brand consistency while working with a team of designers, digital strategist, artists, copywriters and sales team.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Feb 2010 - Mar 2018

      Execute high level creative and marketing campaigns for dental practices and medical companies / clinics. This marketing includes conducting conceptual brand exploration, establishing direction and design solutions, and ensuring successful implementation of that direction through digital strategy, website design, direct mail, Google Adwords campaigns, and PPC. In addition, engaged with external marketing teams on a strategic level to include brainstorming, sketching, verbalizing ideas and campaign tracking. Show less

    • Sr. Graphic Designer
      • Feb 2010 - Sep 2016

      Responsible for collaborating with other artists and delegate work amongst a team of designers. Executing digital and creative concepts with the sales team, producers, copywriters, and digital strategist.

    • United States
    • Retail
    • 700 & Above Employee
    • Art Director & Graphic Designer
      • Jun 2012 - Dec 2016

      Create design solutions with high visual impact. Concept, design and layout catalog, direct mail and newspaper advertising. Design magazine, TV graphics, gift cards and logos. Designs, art direct and execute concepts for all fine jewelry and watch mailer books and signage for Modern Southern Music. Responsible for photo mark ups and works closely with photo retouchers to enhance all imagery. Present concepts to Director of Promotional Creative and VP of Creative services. Manage and design special projects to include diversity, special events, store opening and remodels. Create advertising materials for sports marketing. Responsible for maintaining all graphics for Belk Bowl including ads, presentations, billboards, digital signage, in-game graphics, logos and promotional products. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Creative Designer & UX Manager
      • May 2013 - Oct 2016

      Produce and oversee creative digital and print solutions to address clients marketing needs. Oversee all design projects, from conception to delivery. Designing original marketing pieces for clients, including concepts, illustrations, infographics, website design / graphics, and custom landing pages. Responsible for reviewing junior designers’ work to ensure high quality design. Produce and oversee creative digital and print solutions to address clients marketing needs. Oversee all design projects, from conception to delivery. Designing original marketing pieces for clients, including concepts, illustrations, infographics, website design / graphics, and custom landing pages. Responsible for reviewing junior designers’ work to ensure high quality design.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Lead Designer & Production Manager
      • Aug 2009 - Apr 2012

      Executed lead projects for key clients including conducting conceptual exploration, establishing direction and design solutions, and ensuring successful implementation of that direction through production. In addition, engaged with marketing teams on a strategic level to include brainstorming, sketching, and verbalizing ideas. Created visually appealing email templates, effective landing pages, email campaigns and other online messaging for various audiences. Used Object Oriented CMS to produce and manage large websites. Show less

    • United States
    • IT Services and IT Consulting
    • Web Designer & Graphic Designer
      • May 2008 - Jun 2009

      Created graphical user interface (GUI) design using HTML/XHTML/CSS. Followed web standards compliance and managed basic accessibility issues (as they pertained to HTML). Planned, designed and implemented web site structure and navigation layout with server side coding and dynamic content. Design and layout of email newsletters. Image optimization. Testing with multiple browsers and operating systems to ensure the best compatibility possible. Created corporate identities for print promotion, advertising and marketing. Show less

Education

  • King's College
    Associate of Arts and Sciences (AAS), Graphic Design
    2002 - 2003

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