Tavis McVey
Director of Brand Strategy and Creative at HorsePower Brands- Claim this Profile
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Bio
Experience
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HorsePower Brands
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United States
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Consumer Services
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1 - 100 Employee
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Director of Brand Strategy and Creative
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Jul 2022 - Present
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Franchise Rocket
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United States
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Advertising Services
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1 - 100 Employee
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Director of Brand Strategy and Creative
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Mar 2022 - Jul 2022
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Creative Services Manager
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Jan 2022 - Mar 2022
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Motion
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United States
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Automation Machinery Manufacturing
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700 & Above Employee
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Graphics and Video Manager
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Apr 2021 - Oct 2021
• Directed design, video personnel, and creative agency for integrated and supplier marketing creation. • Implemented a new brand for the company. • Coordinated with internal teams across a complex structure of the business units to create internal processes to streamline and alleviate marketing backlogs. • Developed advertisement and video strategy plans.
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Graphics Manager
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Jan 2020 - Apr 2021
• Managed design personnel and the creative agency. • Created a new company brand, partnering across all facets of the business with internal teams globally. • Consolidated expansive brand universe into a lean strategic structure. • Selected and administered a marketing group project management system called Wrike.
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Graphics and Communication Manager
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Jan 2013 - Dec 2019
• Crafted / devised collateral for North American branches and customers. • Functioned as an in-house photographer. • Orchestrated multi-manufacturer content, pricing, and communications. • Drove the project / process creation and implementation.
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Quality Traffic Control Inc
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United States
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Construction
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1 - 100 Employee
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Project Manager
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May 2009 - Jan 2013
• Managed personnel and supervised Western Iowa projects. • Set up traffic safety systems and devices. • Coordinated with state inspectors over specifications. • Managed personnel and supervised Western Iowa projects. • Set up traffic safety systems and devices. • Coordinated with state inspectors over specifications.
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Education
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University of Nebraska at Omaha
Bachelor's degree, Marketing -
Iowa Western Community College
Associate's degree, Business/Commerce, General