Tavis McVey

Director of Brand Strategy and Creative at HorsePower Brands
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Director of Brand Strategy and Creative
      • Jul 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Brand Strategy and Creative
      • Mar 2022 - Jul 2022

    • Creative Services Manager
      • Jan 2022 - Mar 2022

    • United States
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Graphics and Video Manager
      • Apr 2021 - Oct 2021

      • Directed design, video personnel, and creative agency for integrated and supplier marketing creation. • Implemented a new brand for the company. • Coordinated with internal teams across a complex structure of the business units to create internal processes to streamline and alleviate marketing backlogs. • Developed advertisement and video strategy plans.

    • Graphics Manager
      • Jan 2020 - Apr 2021

      • Managed design personnel and the creative agency. • Created a new company brand, partnering across all facets of the business with internal teams globally. • Consolidated expansive brand universe into a lean strategic structure. • Selected and administered a marketing group project management system called Wrike.

    • Graphics and Communication Manager
      • Jan 2013 - Dec 2019

      • Crafted / devised collateral for North American branches and customers. • Functioned as an in-house photographer. • Orchestrated multi-manufacturer content, pricing, and communications. • Drove the project / process creation and implementation.

    • United States
    • Construction
    • 1 - 100 Employee
    • Project Manager
      • May 2009 - Jan 2013

      • Managed personnel and supervised Western Iowa projects. • Set up traffic safety systems and devices. • Coordinated with state inspectors over specifications. • Managed personnel and supervised Western Iowa projects. • Set up traffic safety systems and devices. • Coordinated with state inspectors over specifications.

Education

  • University of Nebraska at Omaha
    Bachelor's degree, Marketing
    2006 - 2008
  • Iowa Western Community College
    Associate's degree, Business/Commerce, General
    2005 - 2006

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