Tausif Ahmed Preetam

Executive, Marketing (Brand) at CEAT AKKHAN LTD.
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Contact Information
us****@****om
(386) 825-5501
Location
Dhaka, Bangladesh, BD
Languages
  • English -
  • Bengali -
Skills

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Credentials

  • Brand Management: Aligning Business, Brand and Behaviour
    University of London
    Jun, 2020
    - Oct, 2024
  • Marketing Analytics: Know your customer
    Macquarie University
    May, 2020
    - Oct, 2024

Experience

  • CEAT AKKHAN LTD.
    • Bangladesh
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Executive, Marketing (Brand)
      • Jul 2021 - Present

      - Planning and strategy formulating for Brand building- Digital marketing content planning, execution, and monitoring (Google, Facebook, Youtube)- Digital media buying and monitoring expenditure along with performance (Google Adwords, analytics etc.)- Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, POS marketing, etc.- Plan and execute new product launches- Design and execute trade promotion (QPS & VPS) for dealers and evaluate the program- Monitor and confirm product availability & visibility at dealer points through implementation of different merchandising tools (POSM)- Develop marketing and communication strategy for assigned products.- Deploy successful marketing campaigns and own their implementation from ideation to execution- Making annual & monthly budget according to Brand/Product wise to render all types of activities.- Analyze market trends and competitors’ activities both in trade & consumer end and take necessary steps to keep market share- Build strategic relationships and partner with key industry players, agencies, and vendors- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely- Measure and report on the performance of marketing campaigns, gain insight and assess against goals- As an additional responsibility, Key account management for “Farm Tyre” Show less

    • Sr. Officer, Marketing (Brand)
      • Jan 2017 - Jul 2021

      - Planning & Strategy formulating for Brand building- Analyzing competitors activities i.e. Price bench marking, Branding activities etc.- Up to date with market trends and new developments utilizing information for business improvement- Vendor management and negotiation- Digital marketing - Campaign & Content planning, monitoring.- Farm tyre sales handling all over Bangladesh along with a Key account

Education

  • University of Dhaka
    Master of Business Administration - MBA, Marketing
    2019 - 2022
  • BRAC University
    Bachelor of Business Administration (BBA), Marketing
    2011 - 2016
  • Dhaka City College
    Higher Secondary Certificate, Science
    2007 - 2009
  • Motijheel Model High School and College
    Secondary School Certificate, Science
    2005 - 2007

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