Experience

Balluff Automation (Shanghai) Co., Ltd.

• China
• Industrial Automation
• 1 - 100 Employee

• Marketing Communication Manager

  • Aug 2020 - Present

  -Brand management: develop and execute local brand communication plan according global principals and local business strategy -Budget management: yearly plan and control, as well as real-time monitor of local budget -Campaign management: yearly plan and execution of marketing campaign in local channels, i.e. brand awareness, events and new product launch -Event management: strategic plan and manager all exhibitions and seminars in mainland China; assist in managing all exhibitions in APAC; support or lead internal activities -Content management: corporate content, customer presentations & business cases, product brochures & flyers, website, social media -PR: media, associations and other partners -Sales-tool management: Exhibits, catalogs, solution van and promotional items -Daily management of MarCom team Show less



SIG Group

• Switzerland
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Marketing Communication Manager

  • May 2013 - Jan 2020

  Reprot to Head of Marketing AP-N and responsible for: —Managing and developing all internal and external marketing commnucation tools in North Asia-Pacific region including: advertising, press publications, company presentations, brochures and newsletters, employee and customer magazines, global and internal website, company WeChat account. Creating content for local president’s messages for both internal and external occasions, i.e. speeches, presentations, and press interviews. —Organizing exhibitions, customer events and other internal events. Managing project budget and various vendors. —Managing enviroment topics with regards to government & other external parties. Major project: —November 2019, global project leader of new plant opening event that consists of exhibition (300m2 booth) in Shanghai, plant tour, opening ceremony and gala-dinner in Suzhou. Alongside the creation and construction of a permanent in-house showroom. There are 450 external and internal participants from worldwide. —November 2017, project leader of global launch ceremony of company new product at CBST exhibition. The booth is 800m2 with a complete aseptic filling line on-site and there are 400 external and internal participants from worldwide. Show less



ELG 学建

• China
• Individual and Family Services
• 1 - 100 Employee

• Marketing Executive

  • Jun 2010 - Apr 2013

  Responsible for overall marketing issues(Reports to Managing Director): —Marketing planning, execution and budget management incl. advertising, brochures, newsletters, website and social media management (Facebook, Weibo, Blog) —Communicating and coordinating internally to fulfill all marketing activities incl. monthly seminars and other customer events —CRM Responsible for overall marketing issues(Reports to Managing Director): —Marketing planning, execution and budget management incl. advertising, brochures, newsletters, website and social media management (Facebook, Weibo, Blog) —Communicating and coordinating internally to fulfill all marketing activities incl. monthly seminars and other customer events —CRM



Softtree Trade Co.

• Assistant to General Manager, Senior Project Representative

  • Jan 2009 - May 2010

  -Contact investors and architects of projects according to projectinformation, look for potential customers, do promotion work, follow those projects and customers which may adopt our products. -Interpretation for conferences and translation for documents -Training study: marketing, public relationship strategy, project management strategy -Contact investors and architects of projects according to projectinformation, look for potential customers, do promotion work, follow those projects and customers which may adopt our products. -Interpretation for conferences and translation for documents -Training study: marketing, public relationship strategy, project management strategy



BMI Group

• United Kingdom
• Wholesale Building Materials
• 700 & Above Employee

• Sales & Marketing Assistant

  • Jan 2008 - Dec 2008

  (1) Responsible for marketing work (report to GM): organized a number of exhibition and seminars successfully (2) Assist Sales Manager in stock, inventory, promotion affairs and logistics; establish, maintain and update office filing system; Help coordinate and track the status of various projects (3) Interpretation for conferences; Translation for documents (1) Responsible for marketing work (report to GM): organized a number of exhibition and seminars successfully (2) Assist Sales Manager in stock, inventory, promotion affairs and logistics; establish, maintain and update office filing system; Help coordinate and track the status of various projects (3) Interpretation for conferences; Translation for documents