Tatyana Fomicheva
Head of Marketing Communications at Webinar- Claim this Profile
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Bio
Dmitry Buchnev
Tatyana is someone who significantly contributed to the company’s media relations program and helped promote a positive image of the company. Tatyana proved to be a highly professional PR-manager. All corporate communications and media relations activities were conducted by the team under her leadership. She has an excellent ability to establish good communications both with external stakeholders and colleagues in the company. As well, Tatyana has experience in GR-work, specifically handling education-related projects in which she worked with universities and government officials, and further, she proved to be a responsible and effective specialist in this arena. She is well-presented and able to work both independently and as part of a team. Tatyana’s successes and achievements were periodically acknowledged by both HQ and regional office management and the Russian PR professional society. I had the pleasure of working with Tatyana for 8 years on the Huawei Russia PR team and collaborating with her on several projects. As a PR/Communication/Marketing team leader, Tatyana earns my highest recommendation!
Dmitry Buchnev
Tatyana is someone who significantly contributed to the company’s media relations program and helped promote a positive image of the company. Tatyana proved to be a highly professional PR-manager. All corporate communications and media relations activities were conducted by the team under her leadership. She has an excellent ability to establish good communications both with external stakeholders and colleagues in the company. As well, Tatyana has experience in GR-work, specifically handling education-related projects in which she worked with universities and government officials, and further, she proved to be a responsible and effective specialist in this arena. She is well-presented and able to work both independently and as part of a team. Tatyana’s successes and achievements were periodically acknowledged by both HQ and regional office management and the Russian PR professional society. I had the pleasure of working with Tatyana for 8 years on the Huawei Russia PR team and collaborating with her on several projects. As a PR/Communication/Marketing team leader, Tatyana earns my highest recommendation!
Dmitry Buchnev
Tatyana is someone who significantly contributed to the company’s media relations program and helped promote a positive image of the company. Tatyana proved to be a highly professional PR-manager. All corporate communications and media relations activities were conducted by the team under her leadership. She has an excellent ability to establish good communications both with external stakeholders and colleagues in the company. As well, Tatyana has experience in GR-work, specifically handling education-related projects in which she worked with universities and government officials, and further, she proved to be a responsible and effective specialist in this arena. She is well-presented and able to work both independently and as part of a team. Tatyana’s successes and achievements were periodically acknowledged by both HQ and regional office management and the Russian PR professional society. I had the pleasure of working with Tatyana for 8 years on the Huawei Russia PR team and collaborating with her on several projects. As a PR/Communication/Marketing team leader, Tatyana earns my highest recommendation!
Dmitry Buchnev
Tatyana is someone who significantly contributed to the company’s media relations program and helped promote a positive image of the company. Tatyana proved to be a highly professional PR-manager. All corporate communications and media relations activities were conducted by the team under her leadership. She has an excellent ability to establish good communications both with external stakeholders and colleagues in the company. As well, Tatyana has experience in GR-work, specifically handling education-related projects in which she worked with universities and government officials, and further, she proved to be a responsible and effective specialist in this arena. She is well-presented and able to work both independently and as part of a team. Tatyana’s successes and achievements were periodically acknowledged by both HQ and regional office management and the Russian PR professional society. I had the pleasure of working with Tatyana for 8 years on the Huawei Russia PR team and collaborating with her on several projects. As a PR/Communication/Marketing team leader, Tatyana earns my highest recommendation!
Experience
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Webinar Group
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Software Development
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100 - 200 Employee
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Head of Marketing Communications
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Dec 2022 - Present
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Philips
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Netherlands
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Hospitals and Health Care
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700 & Above Employee
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Brand & Communications Manager, Russia & CIS
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Jul 2021 - Dec 2022
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Microsoft
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United States
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Software Development
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700 & Above Employee
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PR-Lead for Consumer Device Sales Russia
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Jun 2019 - Jul 2021
PR-strategy creation and development for consumer and OEM business directions including PR promotion for Windows 10 (consumer & commercial), Microsoft Office, Xbox. Media and social media communications, crisis communications, collaboration with partners and influencers.
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Senior PR-manager
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Feb 2018 - Jun 2019
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Huawei
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China
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Telecommunications
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700 & Above Employee
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Senior PR Manager
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Feb 2011 - Feb 2018
PR for Huawei Russia 1. Corporate level for three business groups (Carrier BG, Consumer BG, Enterprise BG) including PR-strategy planning and development (analysis of current situation, key messages creation, implementation plan, media communication for top executives and senior management, budgeting, crisis communications, press-center function). 2. Media activities of two business groups (Carrier, Enterprise) including • PR-strategy planning and development (analysis of current situation, key messages creation, implementation plan, budgeting) • Press-center functions (media queries, comments) • Crisis communication • Partners communication (common media activities) • Press-releases (global, local, partner) • Interviews (Initiation, briefing, organization, follow up) • Articles, comments (Initiation, writing, pitching) • Media events: press-conferences, media tours, special projects • Media base and relations development • List of spokespersons development • Monitoring and reporting • Work with suppliers Show less
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PR-manager
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Oct 2010 - Feb 2011
Account management for Orange Business Services PR strategy development, media base development, writing press releases, top teams’ interviews, articles and case studies writing and publication, working with comments, press-events organization, preparing media plans, PR consulting. Account management for Luxoft PR strategy development, preparing a press kit, media-audit, writing press releases, top teams’ interviews, articles writing and publication, working with comments, preparing media plans, PR consulting. Show less
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Open Systems Publications
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Book and Periodical Publishing
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1 - 100 Employee
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News editor
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Feb 2009 - Oct 2010
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Reporter of Computerworld and Network world Magazines
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Sep 2007 - Feb 2009
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Education
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International University in Moscow (IUM)
Journalistics -
Moscow State Institute of Radio Engineering, Electronics and Automation (Technical University)
Master's degree, Applied Mathematics -
Мирэа
Master of Computer Applications - MCA
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