Direktor Marketing und Fundraising - Mitglied des Management-Teams

• Oct 2020 - Present

Market Director

• Jan 2018 - Sep 2020

Managing Director Sales Marketing

• Jan 2016 - Dec 2019

SUCCESS has three words: JUST DO IT! We support you in the development of a successful corporate strategy and bring with you the right topics in the demand. With ears and eyes on the market, we help our customers to sustainably increase sales. SUCCESS has three words: JUST DO IT! We support you in the development of a successful corporate strategy and bring with you the right topics in the demand. With ears and eyes on the market, we help our customers to sustainably increase sales.

Vice President Global Sales & Distribution

• Feb 2014 - Oct 2015

Key Achievements: Set up an effective, professional customer profitability tool to drive turnaround of Austrian Airlines from major losses since foundation in 1955 to first time record profit in 2014. Developed a commercial & sales strategy, established new distribution processes and development and ancillary revenues, re-organization of the sales team focusing on modern technology distribution online, via webpage, mobile, OTA´s and other digital tools. Responsible for 325 FTE around the globe. Show less

Director Innovation, CEE

• Jun 2012 - Oct 2013

Key Achievements: Development and implementation of all innovations (Big Bets) for the power brand MILKA, JACOBS. The strong marketing and sales strategy with key focus on innovation led to turnaround.Direct Reports: 10 FTE in the Head Office in Vienna

Director Strategic Sourcing Marketing & Sales, Central Eastern Europe, Middle East and Africa

• Jan 2010 - Jun 2012

Key Achievements: Successful merge of 2 companies and their supplier base: Kraft food International (MILKA, JACOBS) and Cadbury, set up of efficient regional structures, processes and tools; effective re-organization of several country organizations. Savings of 30M US$ at Marketing & Sales suppliers, productivity increase from 0,2% to 5% continuing at high quality level.Development and deployment of effective and efficient training program for marketers and sales executives in the region was driving profitable growth back to 5-10% growth in 3 out of 4 categories.Responsible for total Marketing spend in Central and Southern Europe, Middle East and Africa 600M US$.Development of Marketing & Sales Strategies and Marketing Services Processes. Direct Reports: 48 FTE remote in 28 markets (from Baltics to South Africa) Show less

Group Marketing Director

• Sep 2008 - Sep 2009

Key Achievements: 6 months into the position, developed and executed a new brand strategy incl. a strong through the line campaign which was aired in Austria and major CEE countries incl. Russia. In addition a strong innovation program has been developed for all markets including market entry and launch in Turkey. Direct reports: 12 FTE incl remote in Russia and Hungary Key Achievements: 6 months into the position, developed and executed a new brand strategy incl. a strong through the line campaign which was aired in Austria and major CEE countries incl. Russia. In addition a strong innovation program has been developed for all markets including market entry and launch in Turkey. Direct reports: 12 FTE incl remote in Russia and Hungary

Group Marketing Manager Catfood / Dogfood

• Oct 1995 - Mar 2008

Key Achievements: Turned around brand setting up strategic direction for the organization. Develop marketing strategy and program resulting in sales increase and market growth and defending No.1 market position in cat food. Whiskas Radio Award 2006. Direct reports: Cat food team of 14 FTE Brand responsibility for: Whiskas, Sheba, Kitekat, Perfect Fit, and Catsan. Key Achievements: Turned around brand setting up strategic direction for the organization. Develop marketing strategy and program resulting in sales increase and market growth and defending No.1 market position in cat food. Whiskas Radio Award 2006. Direct reports: Cat food team of 14 FTE Brand responsibility for: Whiskas, Sheba, Kitekat, Perfect Fit, and Catsan.