Experience

Plan B Comunicação

• Brazil
• Advertising Services
• 1 - 100 Employee

• Analista de Métricas e Monitoramento

  • Jul 2022 - Present

  - Extração de dados;- Mapeamento de insights;- Social Listening;- Monitoramento de canais proprietários; - Dashboard para Visualização de Dados;- Elaboração de relatórios;Clientes: New Holland Agriculture e New Holland Construction.

• Analista de Inbound Marketing

  • Aug 2021 - Jul 2022

  - Desenvolvimento de plano estratégico e tático - Implementação de pipeline no CRM, e treinamento da equipe comercial- Integrações entre Marketing e CRM, Hubspot, RD Station e Zapier- Estratégias e criação de fluxos de automação e segmentação de leads- Estratégia SEO, para youtube, post blogs e sites - Análise e monitoramento de palavras-chave- Análise de mapa de calor - Elaboração de relatórios- Dashboards, para insights e aprendizados - Desenvolvimento de wireframes e landing pages Contas: MIP Construtora, Fundação Renova, Rede Verbita de Educação Show less

• Analista de Mídias Sociais

  • Oct 2020 - Aug 2021

  - Criação de pauta e calendário mensal- Gestão de conteúdo- SAC- Análise métricas- Geração de relatórios- Definição de linhas editoriais- Desdobramento digital de campanhas- Monitoramento de desempenho- Gestão de marca- Marketing de Influência Contas: Itambé Food Service, MIP Construtora e PlanB Comunicação.



TEDxBeloHorizonte

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Analista de Social Media Growth do TEDxBeloHorizonte 2022

  • Mar 2022 - Mar 2023

  - Estratégias e planejamento de social - Definição de linhas editoriais - Benchmarking - Definição de métricas e KPIs - Monitoramento de Performance - Geração de relatórios - Gestão de marca - Estratégias e planejamento de social - Definição de linhas editoriais - Benchmarking - Definição de métricas e KPIs - Monitoramento de Performance - Geração de relatórios - Gestão de marca



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Gestora de Inbound Marketing e Desenvolvimento de Parcerias

  • Jul 2020 - Jan 2021

  - Gestão de Time- Planejamento Tático de Ações- Pesquisas de público e mercado local- Gerenciamento de stakeholders- Produção de Conteúdo- Gestão de Base de Dados- Gerenciamento de campanhas de e-mail marketing- Monitoramento das estratégias para conversão, na Customer Journey

• Data Content Marketing

  • Feb 2020 - Jul 2020

  - Planejamento estratégico - Criação de conteúdo (e-mail marketing e mídias digitais)- Mapeamento de tendências, das personas e stakeholders - Monitoramento das estratégias para conversão, na Customer Journey- Análise de dados e resultados- Produção de relatórios semanais, mensais e semestrais



Mais 60

• Brazil
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing assistant

  • May 2020 - Aug 2020

  - Monitoring and Management of Digital Media - Assistance to strategic processes - Management of automation and organization tools (Trello, MailChimp, mLabs, LeadWhats) - Institutional presentations and reports to investors - Support in the process of creating arts, texts and relationships - Editing videos for social networks - Creating ads - Monitoring and Management of Digital Media - Assistance to strategic processes - Management of automation and organization tools (Trello, MailChimp, mLabs, LeadWhats) - Institutional presentations and reports to investors - Support in the process of creating arts, texts and relationships - Editing videos for social networks - Creating ads



Box Comunicação

• Brazil
• Advertising Services
• 1 - 100 Employee

• Art-Finalist

  • Jul 2019 - Apr 2020

  SUPERMARKETS NETWORK BRETAS - CENCOSUD - Support the graphic needs of the commercial and pricing sector, together with the marketing team; - Making, altering, formatting and finalizing graphic materials for the Brochure-MG in the supermarket chain Bretas (Indesign); - Product image editing (Photoshop); - Organization of the processes carried out, following the PDCA cycle method, ensuring control and quality in the execution of projects (Excel); SUPERMARKETS NETWORK BRETAS - CENCOSUD - Support the graphic needs of the commercial and pricing sector, together with the marketing team; - Making, altering, formatting and finalizing graphic materials for the Brochure-MG in the supermarket chain Bretas (Indesign); - Product image editing (Photoshop); - Organization of the processes carried out, following the PDCA cycle method, ensuring control and quality in the execution of projects (Excel);



Prefeitura de Belo Horizonte

• Brazil
• Government Administration
• 700 & Above Employee

• Intership

  • Mar 2017 - Dec 2017

  MUNICIPAL AND ZOO-BOTANICAL PARKS FOUNDATION Creation of internal graphic and informative materials, for a Communication Advisory of the Foundation of Municipal Parks and Zoo-botanical. - Photographic record of events held at institution; - Archiving of data and information inherent to the Communication Advisory; - Assistance in making graphic materials; - Assistance in the preparation of internal information; - Assistance in the preparation of reports and service balances; - Assistance in updating data on the Belo Horizonte City Hall website. Show less



Prefeitura de Belo Horizonte

• Brazil
• Government Administration
• 700 & Above Employee

• Intership

  • Mar 2016 - Jul 2016

  MUNICIPAL SECRETARIAT FOR PLANNING, BUDGETING AND MANAGEMENT Strategic Planning BH 2030 | Goals and Results Support in the review process of the Strategic Plan BH 2030, in the closing, editing, communication, discussion, validation and presentation phases of the Plan. - Conference and text corrections; - Formatting texts, charts and graphs; - Survey of bibliographical references, technical files and collaborators in the preparation of the Plan; - Monitoring of the editorial and graphic project, as well as its edition; - Collaboration in graphic design on the Plan's website; - Support in interviews, lectures and workshops, seminars and meetings, including preparation of presentations, monitoring of discussions and production of reports; - Support in the Plan's dissemination and communication activities with organizations and the general public, including graphic support material; - Monitoring and processing of information received via the web. Show less



CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico

• Government Administration
• 700 & Above Employee

• PIBIC Jr. Research Fellow - scientific initiation

  • Jul 2010 - Jul 2012

  Project, in the area of ​​Applied Linguistics. Published and presented at fairs and congresses. - Analysis and discussion of texts on Corpus Linguistics. - Organization and transcription of texts for setting up the database. - Use of the WordsmithTools and AntConc programs for data mining and data assembly. - Creation of frequency and concordance lists. - Assistance in data analysis and writing of the work. Project, in the area of ​​Applied Linguistics. Published and presented at fairs and congresses. - Analysis and discussion of texts on Corpus Linguistics. - Organization and transcription of texts for setting up the database. - Use of the WordsmithTools and AntConc programs for data mining and data assembly. - Creation of frequency and concordance lists. - Assistance in data analysis and writing of the work.