Experience

InteractionCX

• Panama
• Business Consulting and Services
• 1 - 100 Employee

• Founder

  • Aug 2022 - Present

  Panama City, Panamá, Panama



Instituto de Mercadeo Agropecuario

• Directora de Mercadeo

  • Sep 2019 - Feb 2022

  Responsable del alineamiento y desarrollo de toda la estructura de la Dirección de Mercado y Comercialización, bajo enfoque Customer Centric, para realinear los servicios del IMA (actuales y nuevos) hacia las necesidades y oportunidades del sector agro, en cada etapa del Ciclo de Productor (Customer Journey), incluyendo Procesos, Tecnología, Recursos y Personas, de acuerdo a las Acciones Objetivo del Plan Estratégico de Gobierno 2019-2024.



Inversorclub Holding - Terraltea

• Marketing Manager

  • Sep 2009 - Jul 2018

  Panama Marketing Strategy & Implementation for a group of companies including Corporate Image, Online & Offline Channels, Social Media, Product Portfolio and Retail Marketing.



Sony Mobile Communications

• Japan
• Telecommunications
• 700 & Above Employee

• Retail Marketing Manager

  • Apr 2007 - Jul 2009

  Central America and Caribbean As the Regional Retail Marketing Manager, I spearheaded the development and implementation of the annual marketing budget execution including Corporate, CoOp, SDF, MMF marketing funds. Led performance of 3 different regional agencies for ATL, BTL and Trade Marketing activities to support Sell-In and Sell- Out of SE handsets, aligned with Product Launches, Volume, Value and Market Share objectives throughout the region and across the different target segments. Territories included: PAN, GT… Show more As the Regional Retail Marketing Manager, I spearheaded the development and implementation of the annual marketing budget execution including Corporate, CoOp, SDF, MMF marketing funds. Led performance of 3 different regional agencies for ATL, BTL and Trade Marketing activities to support Sell-In and Sell- Out of SE handsets, aligned with Product Launches, Volume, Value and Market Share objectives throughout the region and across the different target segments. Territories included: PAN, GT, SV, NIC, HN, PR, DR, TT and JAM. Show less



Novartis Consumer Health

• Switzerland
• Pharmaceutical Manufacturing

• Country Coordinator - Panama & West Indies

  • Jan 2004 - Apr 2007

  Central America and Caribbean After driving sustained growth and increased market share for 24 months as Country Manager, I was promoted to the Cluster Manager – Panama & South West Indies position. In this role, I took ownership of the leadership, management and vision necessary to achieve exponential growth, profitability, and volume objectives. I defined new business opportunities for the Cluster, with a network of distributors and local sales teams for OTC brands. Another focal point of my role was leading the… Show more After driving sustained growth and increased market share for 24 months as Country Manager, I was promoted to the Cluster Manager – Panama & South West Indies position. In this role, I took ownership of the leadership, management and vision necessary to achieve exponential growth, profitability, and volume objectives. I defined new business opportunities for the Cluster, with a network of distributors and local sales teams for OTC brands. Another focal point of my role was leading the implementation of regional marketing & sales strategies in assigned territories according to annual budgets across cluster countries: Panama, Barbados, Aruba, Curacao, and Trinidad and Tobago. Show less