Tatiana Lazareva

Business Development Manager at Zeroqode
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Contact Information
us****@****om
(386) 825-5501
Location
Chișinău, Moldova, MD
Languages
  • English Professional working proficiency
  • Russian Native or bilingual proficiency
  • Romanian Limited working proficiency

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Experience

    • Moldova
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Manager
      • Jul 2017 - Present

  • "Smart Click"​ S.R.L
    • Chisinau Municipality, Moldova
    • Head of marketing Department
      • Jul 2016 - Jun 2017

      - Work coordination & control of the department - Developing and implementing actions to increase sites’s conversion, including site’s optimization - Developing Content and Email marketing strategies - Developing reports, KPI - Social media: improvement strategies, performance overview. - Executing HR functions - Work coordination & control of the department - Developing and implementing actions to increase sites’s conversion, including site’s optimization - Developing Content and Email marketing strategies - Developing reports, KPI - Social media: improvement strategies, performance overview. - Executing HR functions

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Marketing Team Leader
      • Sep 2015 - Dec 2015

      - Work coordination & control - Traffic analytics: Google Analytics, Google Webmaster Tools, reporting - Social media: improvement strategies, analytics, performance overview. - Developing new site's design concept - Competitors research - WordPress: install, figure theme, set up, editing. - Work coordination & control - Traffic analytics: Google Analytics, Google Webmaster Tools, reporting - Social media: improvement strategies, analytics, performance overview. - Developing new site's design concept - Competitors research - WordPress: install, figure theme, set up, editing.

    • Internet Marketing Manager
      • Jun 2013 - May 2015

      - E-mail marketing - Event-Triggered Emails - Developing and organizing promo offers - Researching new channels for advertising - Remarketing - Developing marketing strategies and plans - Collaborate effectively with editorial, web design and developer teams on website changes and promo newsletters - E-mail marketing - Event-Triggered Emails - Developing and organizing promo offers - Researching new channels for advertising - Remarketing - Developing marketing strategies and plans - Collaborate effectively with editorial, web design and developer teams on website changes and promo newsletters

    • Manufacturing
    • 1 - 100 Employee
    • PPC Bid Manager(Paid Search Marketing Manager)
      • Sep 2008 - May 2013

      - Pay-Per-Click advertisement in Google, Bing&Yahoo - Keywords researching & uploading to search engines accounts - Keywords monitoring and analysis (Google AdWords, Google Analytics), competitors analysis - Pay-Per-Click advertisement in Google, Bing&Yahoo - Keywords researching & uploading to search engines accounts - Keywords monitoring and analysis (Google AdWords, Google Analytics), competitors analysis

    • Database Operator in Marketing Department
      • Dec 2005 - Jul 2008

      Points-based loyalty program Points-based loyalty program

Education

  • Moldova State University
    Licentiate degree, Computer Science
    2001 - 2005

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